Viral Marketer Shuts Down After Short Run

Share this article:
Viralon, a San Francisco-based online marketing firm specializing in viral marketing, closed up shop yesterday after only five months in business.


The company -- founded by Alex Edelstein, a veteran of Netscape Communications, Microsoft Corp. and Inktomi -- was financed with $3 million, half of which Edelstein put up himself.


The company closed its San Francisco office and laid off its 30 employees.


In a press release touting the launch of the company, Edelstein had noted: "Viralon was founded to provide companies with powerful marketing services that marry the efficiency and efficacy of viral marketing with the resilience and structure of network marketing and a sophisticated planning and tracking system on the back end."


Viralon's first product was a viral marketing platform that the company said could be used to rapidly deploy viral marketing campaigns. It allowed companies to plan, implement, manage and track viral promotions.


This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions