VinterActive says cheers to e-mail marketing

Share this article:

Wine industry direct marketing firm VinterActive tapped e-mail marketing service provider Listrak to send e-mail campaigns to its clients' e-mail lists.

VinterActive, Windsor, CA, powers e-commerce Web sites for more than 30 wineries around the country such as Clos Pegase, Kendall Jackson and White Oak and is using e-mail to reach out to its customers' databases.

Each e-mail campaign sent by Listrak, Lititz, PA, is targeted to a specific customer preference, such as location, previous purchases or favorite products. In addition, VinterActive's site lets consumers visit tasting rooms, join wine clubs and buy online from its various wine retailer clients.

VinterActive has an average of 30 percent open rates and 15 percent click through rates. In addition, the firm found that targeted e-mail campaigns have a response rate that is 250 percent higher than general e-mail blast campaigns.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Email Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

Engagement: The Secret Ingredient to a Tasty Marketing Campaign

Engagement: The Secret Ingredient to a Tasty Marketing ...

Organic yogurt company Stonyfield says it's discovered the right recipe for an enthralling digital campaign.

8 Email Marketing Myths Debunked

8 Email Marketing Myths Debunked

Our experts set the record straight.

How to Craft Engaging Emails

How to Craft Engaging Emails

Pushing past the inbox clutter and noise may not be as tough as some marketers may think.