Vinod Pabba, Inkriti Solutions,

Vinod Pabba is the CEO and co-founder of Inkriti Solutions. Reach him at vpabba@inkriti.com.

Most Recent Articles by Vinod Pabba, Inkriti Solutions,

Leveraging Web 2.0 for marketing

Leveraging Web 2.0 for marketing

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While online marketers have mas­tered traditional Web marketing techniques such as e-mail, search engine keywords and display advertising, Web 2.0 and its underlying technologies now pro­vide a set of tools that helps support their key goals: attracting Web site visitors, con­verting leads and retaining customers.

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