While online marketers have mastered traditional Web marketing techniques such as e-mail, search engine keywords and display advertising, Web 2.0 and its underlying technologies now provide a set of tools that helps support their key goals: attracting Web site visitors, converting leads and retaining customers.
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A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.