Vinod Pabba, Inkriti Solutions,

Vinod Pabba is the CEO and co-founder of Inkriti Solutions. Reach him at vpabba@inkriti.com.

Most Recent Articles by Vinod Pabba, Inkriti Solutions,

Leveraging Web 2.0 for marketing

Leveraging Web 2.0 for marketing

While online marketers have mas­tered traditional Web marketing techniques such as e-mail, search engine keywords and display advertising, Web 2.0 and its underlying technologies now pro­vide a set of tools that helps support their key goals: attracting Web site visitors, con­verting leads and retaining customers.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.