Most Recent Articles by Vinod Pabba, Inkriti Solutions,
While online marketers have mastered traditional Web marketing techniques such as e-mail, search engine keywords and display advertising, Web 2.0 and its underlying technologies now provide a set of tools that helps support their key goals: attracting Web site visitors, converting leads and retaining customers.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.