Viking Direct Expands to Portugal

Share this article:
Office Depot subsidiary Viking Office Products said yesterday it opened a direct mail business in the Portuguese market under the Viking Direct brand name targeting small- to medium-size businesses.


Viking Direct's catalogs offer 5,000 office products to an undisclosed number of prospects, and the subsidiary will begin an e-commerce operation at Vikingdirect.pt by mid-2003. Further details about Viking's operations in Portugal were not disclosed.


Viking's division in Spain, which launched in April, will operate the company's business in Portugal. The company's call center in northwest Spain will serve Viking's Portuguese customers.


Viking, Delray Beach, FL, has opened businesses in 14 countries outside the United States since 1960. Vikingdirect.pt will represent the company's 12th international Web site since 1998.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.