Viewability

Marketers Set Their Sights on (Real) Ad Views

Marketers Set Their Sights on (Real) Ad Views

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Marketers no doubt want ad views, but what actually constitutes as an actual view is up for debate.

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

Vids Are Meant To Be Seen and not Viewed

Vids Are Meant To Be Seen and not Viewed

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Not even advanced digital technology is capable of settling the age-old debate over what constitutes an ad impression.

Sizmek Intros Video Verification

Sizmek Intros Video Verification

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The agency becomes the latest combatant in the war against unviewable video ads.

Viewability: The Real Impact on Publishers and 4 Ways to Improve It

Viewability: The Real Impact on Publishers and 4 Ways to Improve It

Viewable impressions will impact publisher revenue—and publishers should start paying attention.

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