To get a handle on the hard-to-track and evolving channel, George Ivie needs more help (and more data) from marketers.
Here's why modern marketers should gauge consumers' consumption, engagement, and attention.
Integral Ad Science beefs up its video tracking capabilities with the addition of Veenome.
Programmatic buys edge closer to direct publisher placements, registering a viewability percentage of 43% in Q4.
Here's an interesting lexicon of some of the top terms already making noise this year.
Marketers no doubt want ad views, but what actually constitutes as an actual view is up for debate.
100% viewability is quite the myth.
Not even advanced digital technology is capable of settling the age-old debate over what constitutes an ad impression.
The agency becomes the latest combatant in the war against unviewable video ads.
Viewable impressions will impact publisher revenue—and publishers should start paying attention.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...