To get a handle on the hard-to-track and evolving channel, George Ivie needs more help (and more data) from marketers.
Here's why modern marketers should gauge consumers' consumption, engagement, and attention.
Integral Ad Science beefs up its video tracking capabilities with the addition of Veenome.
Programmatic buys edge closer to direct publisher placements, registering a viewability percentage of 43% in Q4.
Here's an interesting lexicon of some of the top terms already making noise this year.
Marketers no doubt want ad views, but what actually constitutes as an actual view is up for debate.
100% viewability is quite the myth.
Not even advanced digital technology is capable of settling the age-old debate over what constitutes an ad impression.
The agency becomes the latest combatant in the war against unviewable video ads.
Viewable impressions will impact publisher revenue—and publishers should start paying attention.
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