Programmatic buys edge closer to direct publisher placements, registering a viewability percentage of 43% in Q4.
Here's an interesting lexicon of some of the top terms already making noise this year.
Marketers no doubt want ad views, but what actually constitutes as an actual view is up for debate.
100% viewability is quite the myth.
Not even advanced digital technology is capable of settling the age-old debate over what constitutes an ad impression.
The agency becomes the latest combatant in the war against unviewable video ads.
Viewable impressions will impact publisher revenue—and publishers should start paying attention.
Company of the Week
As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.
As the leading source for direct marketing youth data, ASL Marketing connects your ...