Viewability

MRC Chief: Mobile Metrics Standards Are a Long Way Off

MRC Chief: Mobile Metrics Standards Are a Long Way Off

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To get a handle on the hard-to-track and evolving channel, George Ivie needs more help (and more data) from marketers.

Attention Metrics: The Future of Measurement in Marketing

Attention Metrics: The Future of Measurement in Marketing

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Here's why modern marketers should gauge consumers' consumption, engagement, and attention.

Integral Acquires Video-Checker

Integral Acquires Video-Checker

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Integral Ad Science beefs up its video tracking capabilities with the addition of Veenome.

Brand Demands Spur Rise in Ad Viewability

Brand Demands Spur Rise in Ad Viewability

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Programmatic buys edge closer to direct publisher placements, registering a viewability percentage of 43% in Q4.

6 Buzz Phrases Marketers Should Take Seriously in 2015

6 Buzz Phrases Marketers Should Take Seriously in 2015

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Here's an interesting lexicon of some of the top terms already making noise this year.

Marketers Set Their Sights on (Real) Ad Views

Marketers Set Their Sights on (Real) Ad Views

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Marketers no doubt want ad views, but what actually constitutes as an actual view is up for debate.

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

Vids Are Meant To Be Seen and not Viewed

Vids Are Meant To Be Seen and not Viewed

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Not even advanced digital technology is capable of settling the age-old debate over what constitutes an ad impression.

Sizmek Intros Video Verification

Sizmek Intros Video Verification

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The agency becomes the latest combatant in the war against unviewable video ads.

Viewability: The Real Impact on Publishers and 4 Ways to Improve It

Viewability: The Real Impact on Publishers and 4 Ways to Improve It

Viewable impressions will impact publisher revenue—and publishers should start paying attention.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...