Viewability

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

Vids Are Meant To Be Seen and not Viewed

Vids Are Meant To Be Seen and not Viewed

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Not even advanced digital technology is capable of settling the age-old debate over what constitutes an ad impression.

Sizmek Intros Video Verification

Sizmek Intros Video Verification

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The agency becomes the latest combatant in the war against unviewable video ads.

Viewability: The Real Impact on Publishers and 4 Ways to Improve It

Viewability: The Real Impact on Publishers and 4 Ways to Improve It

Viewable impressions will impact publisher revenue—and publishers should start paying attention.

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Pitney Bowes Intros Location Intelligence Platform

Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.

The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Which Brands Are the Most (and Least) Trusted?

Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.