Marketers no doubt want ad views, but what actually constitutes as an actual view is up for debate.
100% viewability is quite the myth.
Not even advanced digital technology is capable of settling the age-old debate over what constitutes an ad impression.
The agency becomes the latest combatant in the war against unviewable video ads.
Viewable impressions will impact publisher revenue—and publishers should start paying attention.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.