View the 33rd John Caples International Awards Finalists

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Caples Judging day

For two days in November, nearly 70 judges from around the world convened in New York's Times Square for the 33rd John Caples International Awards judging day. More than 800 entries in 29 categories underwent two days of scrutiny from the world's top creative directors. Congratulations to the finalists of the 33 John Caples International Awards.

Click on a heading below to see the finalists for each category.

Agency self-promotion
Ambient/guerilla marketing
Direct mail dimensional, over $5 cost-per-piece
Direct mail dimensional, under $5 cost-per-piece
Direct mail, customer retention
Direct mail, flat (1-500 pieces)
Direct mail, flat (501-10,000 pieces)
Direct mail, flat (10,001-100,000 pieces)
Direct mail, flat (100,001+ pieces)
E-commerce website
E-mail
Microsite
Mobile marketing
Mobile app
Viral video marketing
Online
Out of home
Print ad
Print collateral, non-mail
Radio
Retention/loyalty, non-mail
Social media
Television/infomercial
Interactive campaign
Integrated campaign
Launch campaign
Best art direction
Best copywriting
Creative use of technology

Agency self-promotion

BMF
Find Your Perfect Match

Ogilvy & Mather New York
Search for the World's Greatest Salesperson

Ogilvy/OgilvyOne Spain
Hallway Football

OgilvyOne Worldwide
White Christmas

Proximity/BBDO Malaysia
Tiger Dare

Rosetta
Snowday

Story
Ihave.org.uk — it's handraising, not fundraising

Underline s.r.o.
You Make Exquisite Cars, We Create Enthusiastic Clients

Ambient/guerilla marketing

Advertising Service Agency
Frankfurt Food Bank
Trojan Bottles

Advico Young & Rubicam
Supreme Security GmbH
Supreme Security

Clemenger BBDO Proximity Melbourne
Guide Dogs Australia
Support Scent

Futurecom interactive AG
Terre des hommes
Terre des hommes — The value of a coin

Leo Burnett
Scope
See The Person

Leo Burnett Beirut
Exotica
Make a Move

OgilvyOne worldwide GmbH, Frankfurt
Nintendo of Europe GmbH
Nintendo DSI Brain Teaser

PKP BBDO Werbeagentur GmbH
Bayer
Entry Stamp

Proximity Amsterdam
Douwe Egberts
Good ideas for Dutch politics

Rosetta
N/A
Discover Rosetta

Wunderman
Lufthansa Germany
Is This Art?

Wunderman
WWF
Plant Spike

BRANDED WEBSITE

AIM Proximity
Frucor Beverages Ltd
Me in Mizone

DDB Group Melbourne
PZ Cussons
Dirty Dishes

M&C Saatchi
Betfair
Every Second Website

Proximity Canada
Mars Canada
Pedigree Adoption Tales

Direct mail dimensional, over $5 cost-per-piece

Advertising Service Agency
Frankfurt Food Bank
Trojan Bottles

BBDO New York
HBO
HBO Imagine Bear Box Invitation

CUBED Communications
AMP
The Glove

DDB
AT&T
Power Button

Draftfcb New Zealand
N/A
How Don Are You?

Leo Burnett/Arc Worldwide
Direct Marketing Association of Malaysia (DMAM)
Trojan Horse

M&C Saatchi
Maori Television
Tamariki Ora

M&C Saatchi
Betfair
Money Clip

M&C Saatchi/Mark
EMI
Plastic Flowerz

M&C Saatchi/Mark
Optus Business
Big Meeting Mug

MercerBell
Australia Post
Australia Post International Excess Baggage DM

Ogilvy & Mather New York
IBM
IBM Social Business Etiquette Guide

OgilvyOne worldwide GmbH, Frankfurt
Unilever Deutschland GmbH
Dove “Magic Mirror” Mailing

Proximity London
Royal Mail
Iron Envelope

Proximity Prague
HEEX
HEEX — Experience the Design & Quality

RAPP Sydney
Audi Australia
The Best Of Everything Audi

Rhodes Shapter
The Pharmacy Guild of Australia
Become a Kung Flu Fighter

Salem
Nextel
Wind “Kite”

Shackleton
Cepsa
Winter Lovers World Cup

Direct mail dimensional, under $5 cost-per-piece

DDB UK
Volkswagen

di Paola
LoJack
Laptop

Proximity/BBDO Minneapolis
Formica
Laminate Rocks! PR Kit

Wunderman
Lufthansa Germany
My Memoirs

Direct mail, customer retention

Agentur am Flughafen
Alois Scherrer AG
When The Newsletter is Turned into a Shopping Bag

Benner & Partner GmbH
House of Flames
Tattoo you!

Clemenger BBDO Proximity Melbourne
Mercedes Benz Australia
Moleskin

Clemenger BBDO Proximity Melbourne
Mercedes Benz Australia
Acceleration Box

Draftfcb New Zealand
N/A
Kustom Konnections 3D Saw

Proximity London

Royal Mail
Iron Envelope

TBWA Tequila
The Army
Password Revealed

Wunderman Vienna
dm drogeriemarkt
Gallery of Freshness

Direct mail, flat (1-500 pieces)

CUBED Communications
Australian Direct Marketing Association (ADMA)
The Most Important Meal

DDB UK
The Financial Times
Business to Business Card

DDB UK
Volkswagen
VW Service Plans

Demner, Merlicek & Bergmann Werbegesellschaft mbH
Media 1
Undeliverable Letter

Demner, Merlicek & Bergmann Werbegesellschaft mbH
Dr. Hajnal Kiprov
Dr. Kiprov — Business Card

Draftfcb New Zealand
n/a
Mini Mostnificent

OgilvyOne Worldwide
DHL (Express) India Pvt. Ltd.
Yacht Blueprint

Proximity London
Royal Mail
Iron Envelope

Stephens Francis Whitson
Microsoft Advertising
The BIG Number Plate

Direct mail, flat (501-10,000 pieces)

DDB UK
The Financial Times
Business to Business Card

Demner, Merlicek & Bergmann Werbegesellschaft mbH
Actual
The Burgled Letter

Proximity
Banco Espirito Santo
Other Half

Proximity Colombia
Mazda
Ahead in time

RAPP/Tribal New Zealand
SKY TV NZ
Threatening Letter

Direct mail, flat (10,001-100,000 pieces)

AIM Proximity
TVNZ (TV ONE)
Real Stories — Letter

Arc UK
Kraft
Carte Noire Readers

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O2
Operational Effectiveness

Big Communications
Mercury Energy
Actual size

BMF
P&O Cruises Australia
New Ship Smell

Chemistry Communications Group
Orange Communications
BlackBerry DM

Clemenger BBDO Proximity Melbourne
Vodafone Hutchison Australia
Pull the Plug

Clemenger BBDO Proximity Melbourne
Sensis Yellow Pages
Get Your Numbers Up

Elvis Communications
Honda
3 Mode Car, 3 Mode Letter

OgilvyOne worldwide GmbH, Frankfurt
Bundesvereinigung Lebenshilfe
Let Us Give You a Hug!

OgilvyOne worldwide GmbH, Frankfurt
C. Josef Lamy GmbH
The Haiku

Story
The Glenmorangie Company
Ardbeg Rollercoaster — Roll up! Roll up!

Wunderman Vienna
Land Rover Austria
See behind without turning

Direct mail, flat (100,001+ pieces)

BMF
Weight Watchers
Spring Picnic Pack

BMF
OPSM
Quality Test Pack

DDB
AT&T
Hands on One

E-commerce website

OgilvyOne worldwide GmbH, Frankfurt
Nescafe
Nescafe Dolce Gusto

Wright Strategies
KEEN Footwear
KEEN Footwear Hybird. Shop Global e-Commerce Website

E-mail

CP Proximity
Audi

Elvis Communications
Virgin Trains
Routeplanner Email

M&C Saatchi/Mark
Ford Mondeo
Can one word sell a car?

Microsite

AIM Proximity
TVNZ
Virginity Map

BBDO New York
HBO
www.hboimagine.com/archive

BBDO New York
Starbucks & (RED)
www.starbucksloveproject.com

Blast Radius
P&G-Jopa Malantic (Global Design Brand Manager BOSS Fragrances)
BOSS Bottled Night — It's always nighttime somewhere.

BMF
Commonwealth Bank
Create Your Own Cool

Clemenger BBDO Proximity Melbourne
Mercedez Benz Australia
Pop What You're Not

Clemenger BBDO Proximity Melbourne
Sensis Yellow Pages
Hidden Pizza Restaurant

Draftfcb Cape Town
Distell-Savanna
Retrenchyourself.com

Elvis Communications
Virgin Media
Virgin Media 'Sofa Stadium'

Elvis Communications
Virgin Trains
Don't Go Zombie (Microsite)

M&C Saatchi/Mark
Samsung
Mr Knowitall

Ogilvy/OgilvyOne Spain
ING DIRECT
The Weight Of Your Good Deeds

OgilvyOne Worldwide Manila
Nike Philippines
Train to Win

RAPP/Tribal New Zealand
Coastguard NZ Ltd
Live Rescue

Red Urban GmbH
Getty Images
The Right Resolution is on the Web

Rosetta
High Point Auto Insurance
Jersey Doesn't Stink

Rosetta
Rosetta
Snowday

Wunderman
Lufthansa Germany
World Wide Egg

Mobile marketing

Clemenger BBDO Proximity Melbourne
Vodafone Hutchison Australia
RandoMMS

Draftfcb Shimoni Finkelstein Barki
FRIENDS OF THE SWIFTS (R.A)
Birds Mobile Reality Show

OgilvyOne Worldwide
IBM
Seer 2.0

PKP BBDO Werbeagentur GmbH
Austrian Lotteries
Black Jack City

Mobile app

Proximity BBDO France
MERCEDES BENZ
Mercedes SLS AMG & iPad

RAPP/Tribal New Zealand
Yellow
Tip me Over

RAPP/Tribal New Zealand
Cadbury New Zealand
Freida “Smooth Moves”

SOHO Square Beijing
Subway
Daredevil Delivery

Wunderman
Diageo NA
Man of the Season

Viral video marketing

Kitcatt Nohr Alexander Shaw
WaterAid
Poo

M&C Saatchi/Mark
Samsung
Mr Knowitall

Ogilvy Beijing
IBM
The Proposal

Ogilvy Group Russia
Procter & Gamble (brand — Gillette Venus Embrace)
Aquapark

Ogilvy Group Russia
Procter & Gamble (brand — Gillette Venus Embrace)
Balloons

Ogilvy Group Russia
Procter & Gamble (brand — Gillette Venus Embrace)
Uneasy Stocking Date

Ogilvy/OgilvyOne Spain
ING Direct
We Don't Just Open Nuts

Proximity Canada
Frito-Lay Canada
Doritos Viralocity

Proximity Prague
FOD
Where Should I Go?

Online

BBDO New York
AT&T
AT&T World Cup Headercam Banner

BBDO New York
AT&T
You News

BBDO New York
Special Olympics
End the R-Word Counter

CP Proximity
LAURA CARRILLO

Futurecom interactive AG
Reporters without borders
Reporters without borders — no comment

M&C Saatchi/Mark
Samsung
Mr Knowitall

M&C Saatchi/Mark
ANZ
Sneaky Thief

Ogilvy/OgilvyOne Spain
ING DIRECT
Saver/No Saver

OgilvyOne worldwide GmbH, Frankfurt
DKV German Health Insurance
DKV Hotel-Check Web Guerilla

OgilvyOne worldwide GmbH, Frankfurt
Terre des hommes
Rock Paper Scissors

RAPP/Tribal New Zealand
Cadbury New Zealand
Freida “Smooth Moves”

Salem
Renault
CLIO Get Up

Shackleton
Canal + (Sogecable)
The Pacific

Out of home

AIM Proximity
TVNZ (TV ONE)
Real Stories

DDB Group Melbourne
Australian Centre for the Moving Image (ACMI)
Headless Horseman

Draftfcb New Zealand
N/A
Client Changes Welcome

Futurecom interactive AG
Terre des hommes
Terre des hommes — The Value of a Coin

LUON
Eurostation/Euro Immo Star
Eurostation Recruitment Campaign

M&C Saatchi/Mark
Acon
Wear it with Pride

OgilvyOne Worldwide
IBM
Lotus Knows

Wunderman New York
ADMA
Drink Small

Print ad

Agentur am Flughafen
Verkehrsbetriebe Zurich
Advertising Which Sticks Out

Draftfcb Cape Town
Peninsula School Feeding Association
You can't Teach a Hungry Child

Draftfcb New Zealand
N/A
I Am Vampire

Futurecom interactive AG
Phonak Schweiz AG
The World's Fastest Hearing Test

Wunderman Vienna
Weisser Ring
CSI Soul

Print collateral, non-mail

AIM Proximity
TVNZ (TV ONE)
Real Stories — The Wall

AIM Proximity
Yellow Pages Ltd
Yellow Chocolate

DDB Group Melbourne
Australian Centre for the Moving Image
Pie Bag

Draftfcb Cape Town
Santam
World of Certainty

Draftfcb New Zealand
N/A
X1 Dessert

Leo Burnett/Arc Worldwide
Sunway Lagoon
Animal Busines Cards

Lowe Sydney (Lowe)
Football Federation Australia
The Great Christmas Wrapping Swindle

Proximity
Mercedes-Benz
Badly Parked

Radio

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WRAP
Food Lovers

BMF
Expedia.com.au
No Fees — Foreigners

Clemenger BBDO Proximity Melbourne
Sensis Yellow Pages
Hidden Pizza Restaurant

Watson Phillips Norman
The Salvation Army
Salvation Army Christmas Appeal

Retention/loyalty, non-mail

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O2
3D Rugby

CP Proximity

Laura Carrillo

Giovanni Draftfcb
Pao de Acucar
An Internal Training Session Involving The Pao de Acucar Mais Program

OgilvyOne worldwide GmbH, Frankfurt
IKEA GERMANY
IKEA Billy Screensaver The Times Are Changing

OgilvyOne worldwide GmbH, Frankfurt
IKEA Germany
IKEA “hej Community”

Proximity Colombia
Almacenes Exito
Exito's giant flag

Red Urban GmbH
Getty Images
The Right Resolution is on the Web

Wunderman
Diageo NA
Man of the Season

Social media

AIM Proximity
Frucor Beverages Ltd
Code Red

AIM Proximity
RWC 2011
World's Biggest Scrum

archibald ingall stretton...
Capital FM
Share the Love

BBDO Guerrero/Proximity Philippines
Bayan Telecommunications
Lola Techie

BBDO New York
Michele Corcoran

Leo Burnett Beirut
Exotica
Make a Move

M&C Saatchi/Mark
Samsung
Mr Knowitall

OgilvyOne worldwide GmbH, Frankfurt
IKEA GERMANY
IKEA Billygram

PKP BBDO Werbeagentur GmbH
AIDS Hilfe Vienna
The Contagious Poken

Proximity Canada
Frito-Lay Canada
Doritos Viralocity

Proximity Canada
Gillette
Gillette Blade Change Challenge

Proximity Colombia
Almacenes Exito
The World's Biggest New Year's Eve rag doll

Quirk eMarketing
MWEB
Free The Web SA

Rosetta
High Point Auto Insurance
Jersey Doesn't Stink

Television/infomercial

AIM Proximity
Fisher & Paykel
Lost Socks

BBDO New York
Starbucks
The Big Picture

DMW Worldwide, LLC
TruMark Financial Credit Union
Your Trust Matters

Draftfcb New Zealand
N/A
Cardboard Cutouts

Kitcatt Nohr Alexander Shaw
WaterAid
Diarrhoea

Ogilvy & Mather New York
Medco Health Solutions
Dr. Obvious

Proximity Colombia
Almacenes Exito
We interrupted every soap opera, from every colombian network channel, only to show nothing.

Interactive campaign

BMF
Commonwealth Bank
Love Cricket?

Clemenger BBDO Proximity Melbourne
Mars Snackfoods
Bare All

CP Proximity
Laura Carrillo

Leo Burnett Beirut
Exotica
Make a Move

M&C Saatchi/Mark
Samsung
Mr Knowitall

Ogilvy/OgilvyOne Spain
ING Direct
The Weight Of Your Good Deeds

Proximity Canada
Mars Canada
Pedigree Adoption Tales

RAPP/Tribal New Zealand
Coastguard NZ Ltd
Live Rescue

Shackleton
Diesel
Quique the Head

Tequila/Brussels
The Belgian Post
Love Letters from the Belgian Post

Integrated campaign

AIM Proximity
TVNZ (TV ONE)
Real Stories

AIM Proximity
Yellow Pages Ltd
Yellow Chocolate

AIM Proximity
Fisher & Paykel
Lost Socks

AIM Proximity
Vodafone
Helping Business Do Business

Arc Worldwide Chicago
Walgreens
Arm Yourself for the Ones You Love

BBDO Guerrero/Proximity Philippines
Bayan Telecommunications
Lola Techie

BBDO New York
Starbucks
The Big Picture Campaign

BBDO New York
HBO
HBO Imagine Integrated Campaign

BBDO New York
Starbucks & (RED)
Starbucks Love Project Integrated Campaign

BMF
Meat and Livestock Australia
Lambassador

BMF
Schweppes
Lucky Undies

BMF
Expedia.com.au
No Fees

Clemenger BBDO Proximity Melbourne
Guide Dogs Australia
Support Scent

Clemenger BBDO Proximity Melbourne
Sensis Yellow Pages
Hidden Pizza Restaurant

Clemenger BBDO Proximity Melbourne
Fosters Group
Dry Dreams

Clemenger BBDO Proximity Melbourne
Mars Chocolate Australia
Bare All

Clemenger BBDO Proximity Melbourne
St Vincent de Paul Society
No One Should Have to Know This

DDB UK
Ellie Botwood

Draftfcb-Chicago
Newell Rubbermaid — Sharpie
Uncap what's inside

Draftfcb-Chicago
The Humane Society of the United States and Maddie's Fund
The Shelter Pet Project

Draftfcb Cape Town
Peninsula School Feeding Association
Lunch is on me

Draftfcb New Zealand
N/A
The Journal

Draftfcb Shimoni Finkelstein Barki
FRIENDS OF THE SWIFTS (R.A)
Birds Mobile Reality Show

EHS 4D
The MCCA
How Creatively Uninhibited Were You?

Host
The Salvation Army
Oasis 32000 To Go

Kitcatt Nohr Alexander Shaw
WaterAid
Dig toilets, not graves

Leo Burnett/Arc Worldwide
UNICEF Malaysia
Tune In To Me

Leo Burnett Beirut
Exotica
Make a Move

M&C Saatchi
Betfair
Betfair Bash

M&C Saatchi/Mark
Qantas
Boots & Dreams

MMI Solutions
Lamitech
Heavyweight Champion Campaign

Ogilvy & Mather New York
XS4ALL Internet Service
Safety on Internet

Ogilvy & Mather New York
WWF The Netherlands
WWF Save a Tree

Proximity Canada
Frito-Lay Canada
Doritos Viralocity

Proximity Canada
Soulpepper Theatre Company
Soulpepper presents “Glengarry Glen Ross”

Proximity Colombia
Fundacion Arcangeles
Segregator Project

RAPP/Tribal New Zealand
Coastguard NZ Ltd
Live Rescue

RAPP/Tribal New Zealand
Cadbury NZ
Freida “Smooth Moves”

RMG Target
An Post
Open Your Mind

Rosetta
Rosetta
Snowday

Shackleton
NBC Universal (13th Street)
The 13th Street Cuisine

Shackleton
Once Foundation/FSC Inserta
Capable

The Brand Agency
Curtin University of Technology
The Box

Watson Phillips Norman
COI/Health and Safety Executive
Make the Promise

Wikreate
I WISH

Wunderman
Microsoft
Windows Live Trade Spy Seeker

Launch campaign

AIM Proximity
TVNZ (TV ONE)
Real Stories

AIM Proximity
Yellow Pages Ltd
Yellow Chocolate

Clemenger BBDO Proximity Melbourne
Guide Dogs Australia
Support Scent

Draftfcb New Zealand
N/A
MINI Soho. 15 Cars. 15 Campaigns.

M&C Saatchi/Mark
Acon
Wear it with Pride

Best art direction

DDB Group Melbourne
PZ Cussons
Dirty Dishes

Draftfcb New Zealand
N/A
MINI Soho. 15 cars. 15 campaigns

Draftfcb New Zealand
N/a
Mini Mostnificent

Euro RSCG Chicago
Sprint
Groundbreaking

M&C Saatchi/Mark
EMI
Plastic Flowerz

Red Urban GmbH
Getty Images
The Right Resolution is on the Web

TPN, Inc.
Gatorade
Gatorade High School Influencer Program


Best copywriting

AIM Proximity
Vodafone
Helping Business Do Business

BMF
Commonwealth Bank
HEAPS FREE

BMF
Weight Watchers
Approved By Life

Draftfcb New Zealand
tbc
Mini Mostnificent

Creative use of technology

archibald ingall stretton...
Expedia
Expedia Hotel View

BBDO New York
HBO
HBO Imagine Integrated Campaign

Clemenger BBDO Proximity Melbourne
Mercedes Benz Australia
Pop What You're Not

CP Proximity
Bacardi-Martini
Eristoff Internative Festival

DDB
AT&T
Power Button

Demner, Merlicek & Bergmann Werbegesellschaft mbH
Media 1
Spy Banner

Ogilvy Beijing
Volkswagen
Scirocco Cup AR Challenge

Ogilvy Beijing
Lenovo
Mystery Egg

Proximity BBDO Mexico
Sabritas/Frito Lay
Doritos.com

Quirk eMarketing
Warner Bros.
Warner Bros. — Hogwarts Wizarding Class

Rosetta
Rosetta
Snowday

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