View No. 2: No, Listen to the Complainers, Change How Business Is Done

Share this article:
I just read Tad Clarke's editorial, and my comment is: Maybe it's about time for the telemarketing industry to rethink how it treats the customer.


Stereotypes exist because enough people have had the same experience. Most have experienced the frustration and arrogance of the dinner-time calls that enter our personal home uninvited and cut into our quality time with friends and family. So, maybe telemarketing companies should listen.


Maybe it's time for a change. As Jerry Seinfeld once commented on his show to a telemarketer: "Yes, I am busy. But why not give me your home number and I'll call you back?" Instead of complaining about the bum rap, why not approach customers and customer research more honestly and directly.


Wendy Lotosky


Spice Consulting


Vernon, British Columbia
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.