View No. 1: Yes, Some People Really Want Telemarketers to Call

Share this article:
This is in response to Tad Clarke's editorial ("Telemarketing Gets a Bum Rap on TV," April 12). We must have similar interests -- or lack of a more exciting life -- as I happened to have watched the same two shows and came away with the same negative feeling.


Back in the late '70s, I saw what a professional telemarketing campaign could add to the bottom line. The children's book club publisher I worked for realized a 40 percent increase in sales and it represents 60 percent of its business! Today, telemarketing accounts for $7 billion to $10 billion dollars in revenue. But who are these buyers? Have you ever met someone who welcomes these calls?


Contrary to belief, they are out there. And if it wasn't for the people who do this for a living, a great number of consumers and shut-ins who live in remote areas would not be able to benefit from the many products and services that are offered by phone every day.


Maybe we need get this message out to Andy Rooney.


Bob Hawkins


The Credit Index


Mt. Arlington, NJ


Hawk@tcindex.com
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.

Harnessing Deep Industry Expertise to Capture New Markets

Harnessing Deep Industry Expertise to Capture New Markets

Darren Rodgers explains how he applies his deep healthcare expertise, and broad organizational experience, to marketing in an industry in the throes of historic transformation.

Fast Facts: October 2014

Fast Facts: October 2014

Some quick info hits to keep you up-to-date, including the percentage of emails opened on mobile devices.