Just in case you missed any of the action, we've pulled together the top Direct Marketing News content of 2012 for you.
Babes, booze, bikinis, pizza, pillow fights—and ninjas? The Lynx Effect "Chaos Island" campaign.
Today, auto manufacturers are incorporating elements such as social media contests and outreach to distinguish their respective brands.
In-stream video may feel like a bit of a mystery, but advertisers are finally ready to dive in and try it. Here are some tips on how to ease into in-stream.
When we're young, we might be eager and passionate, but we don't have the experience. That's why there's The Hindsight Project.
Pampers Canada used Facebook to create the first-ever version of "O Canada" performed entirely by babies.
Hiscox's 'Leap Year' Web series builds brand awareness and affinity for the business insurance provider.
Prometheus marketers at Fox built even more buzz around the much-hyped film by creating a very high-tech-feeling, viral social media campaign.
Pepsi's latest Twitter initiative, part of its larger Live for Now campaign, is designed to attract loyal customers and reach out to new prospects.
Producing quality online video content is quickly becoming a top priority for marketers.
Pepsi Next teamed up with Funny or Die to create video skits featuring its Facebook fans tasting its new low-calorie cola beverage.
If 2011 was the breakout year for mobile marketing, then 2012 looks to be the year brands successfully bring video into the mobile marketing mix.
I'm not one who enjoys shopping (for anything), yet an expedition over to IKEA I do not mind.
YouTube has a whole new look and feel — and some people just aren't digging it.
This month's meter gauges the launch of restaurant chain Pei Wei Asian Diner's Caramel Chicken entrée; a Universal Pictures scavenger hunt to promote its flick "Tower Heist;" Heinz's "Get Well Soon" campaign; and Sara Lee Deli's "Life's Not Perfect ... But Your Deli Meat Can Be" Facebook push.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.