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Redken's Content Marketing Is Totally In Style

Redken's Content Marketing Is Totally In Style

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Redken's content strategy enables the salon brand to develop and deliver relevant content based on changing consumer interests and trends.

Is Baskin-Robbins still the flavor of the month, or can Cold Stone Creamery scoop it?

Is Baskin-Robbins still the flavor of the month, or can Cold Stone Creamery scoop it?

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We all scream for ice cream, but what two of the top ice cream chains are screaming for is a clue.

Fast Facts: June 2013

Fast Facts: June 2013

Some quick info hits to keep you up-to-date, including the number of marketers who are satisfied with their company's ability to measure ROI.

New Year's Countdown DMN style

New Year's Countdown DMN style

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Just in case you missed any of the action, we've pulled together the top Direct Marketing News content of 2012 for you.

Lynx island giveaway exposes entrants to a whiff of chaos

Lynx island giveaway exposes entrants to a whiff of chaos

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Babes, booze, bikinis, pizza, pillow fights—and ninjas? The Lynx Effect "Chaos Island" campaign.

Automotive brands are test-driving new marketing strategies

Automotive brands are test-driving new marketing strategies

Today, auto manufacturers are incorporating elements such as social media contests and outreach to distinguish their respective brands.

How to get started with in-stream video advertising

How to get started with in-stream video advertising

In-stream video may feel like a bit of a mystery, but advertisers are finally ready to dive in and try it. Here are some tips on how to ease into in-stream.

Teachable moments from Mad Ave. vets

Teachable moments from Mad Ave. vets

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When we're young, we might be eager and passionate, but we don't have the experience. That's why there's The Hindsight Project.

Patriotic tots sing Canadian national anthem for athletes

Patriotic tots sing Canadian national anthem for athletes

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Pampers Canada used Facebook to create the first-ever version of "O Canada" performed entirely by babies.

B2B insurance provider leaps into Web 'dramedy'

B2B insurance provider leaps into Web 'dramedy'

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Hiscox's 'Leap Year' Web series builds brand awareness and affinity for the business insurance provider.

'Prometheus' takes views into the future

'Prometheus' takes views into the future

Prometheus marketers at Fox built even more buzz around the much-hyped film by creating a very high-tech-feeling, viral social media campaign.

Pepsi's Live for Now keeps the beat

Pepsi's Live for Now keeps the beat

Pepsi's latest Twitter initiative, part of its larger Live for Now campaign, is designed to attract loyal customers and reach out to new prospects.

Marketers measure video effectiveness

Marketers measure video effectiveness

Producing quality online video content is quickly becoming a top priority for marketers.

First-ever Internet taste test

First-ever Internet taste test

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Pepsi Next teamed up with Funny or Die to create video skits featuring its Facebook fans tasting its new low-calorie cola beverage.

Three mobile video marketing trends to capitalize on

Three mobile video marketing trends to capitalize on

If 2011 was the breakout year for mobile marketing, then 2012 looks to be the year brands successfully bring video into the mobile marketing mix.

IKEA is cool and here are 5 reasons why

IKEA is cool and here are 5 reasons why

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I'm not one who enjoys shopping (for anything), yet an expedition over to IKEA I do not mind.

Taking some of the 'you' out of YouTube?

Taking some of the 'you' out of YouTube?

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YouTube has a whole new look and feel — and some people just aren't digging it.

Our look at the most - and least - engaging social media

Our look at the most - and least - engaging social media

This month's meter gauges the launch of restaurant chain Pei Wei Asian Diner's Caramel Chicken entrée; a Universal Pictures scavenger hunt to promote its flick "Tower Heist;" Heinz's "Get Well Soon" campaign; and Sara Lee Deli's "Life's Not Perfect ... But Your Deli Meat Can Be" Facebook push.

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