December 28, 2012
Just in case you missed any of the action, we've pulled together the top Direct Marketing News content of 2012 for you.
November 01, 2012
Babes, booze, bikinis, pizza, pillow fights—and ninjas? The Lynx Effect "Chaos Island" campaign.
October 01, 2012
Today, auto manufacturers are incorporating elements such as social media contests and outreach to distinguish their respective brands.
September 28, 2012
In-stream video may feel like a bit of a mystery, but advertisers are finally ready to dive in and try it. Here are some tips on how to ease into in-stream.
August 15, 2012
When we're young, we might be eager and passionate, but we don't have the experience. That's why there's The Hindsight Project.
August 01, 2012
Pampers Canada used Facebook to create the first-ever version of "O Canada" performed entirely by babies.
August 01, 2012
Hiscox's 'Leap Year' Web series builds brand awareness and affinity for the business insurance provider.
August 01, 2012
Prometheus marketers at Fox built even more buzz around the much-hyped film by creating a very high-tech-feeling, viral social media campaign.
July 01, 2012
Pepsi's latest Twitter initiative, part of its larger Live for Now campaign, is designed to attract loyal customers and reach out to new prospects.
July 01, 2012
Producing quality online video content is quickly becoming a top priority for marketers.
June 01, 2012
Pepsi Next teamed up with Funny or Die to create video skits featuring its Facebook fans tasting its new low-calorie cola beverage.
May 08, 2012
If 2011 was the breakout year for mobile marketing, then 2012 looks to be the year brands successfully bring video into the mobile marketing mix.
April 25, 2012
I'm not one who enjoys shopping (for anything), yet an expedition over to IKEA I do not mind.
December 14, 2011
YouTube has a whole new look and feel — and some people just aren't digging it.
December 01, 2011
This month's meter gauges the launch of restaurant chain Pei Wei Asian Diner's Caramel Chicken entrée; a Universal Pictures scavenger hunt to promote its flick "Tower Heist;" Heinz's "Get Well Soon" campaign; and Sara Lee Deli's "Life's Not Perfect ... But Your Deli Meat Can Be" Facebook push.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
