Redken's content strategy enables the salon brand to develop and deliver relevant content based on changing consumer interests and trends.
We all scream for ice cream, but what two of the top ice cream chains are screaming for is a clue.
Some quick info hits to keep you up-to-date, including the number of marketers who are satisfied with their company's ability to measure ROI.
Just in case you missed any of the action, we've pulled together the top Direct Marketing News content of 2012 for you.
Babes, booze, bikinis, pizza, pillow fights—and ninjas? The Lynx Effect "Chaos Island" campaign.
Today, auto manufacturers are incorporating elements such as social media contests and outreach to distinguish their respective brands.
In-stream video may feel like a bit of a mystery, but advertisers are finally ready to dive in and try it. Here are some tips on how to ease into in-stream.
When we're young, we might be eager and passionate, but we don't have the experience. That's why there's The Hindsight Project.
Pampers Canada used Facebook to create the first-ever version of "O Canada" performed entirely by babies.
Hiscox's 'Leap Year' Web series builds brand awareness and affinity for the business insurance provider.
Prometheus marketers at Fox built even more buzz around the much-hyped film by creating a very high-tech-feeling, viral social media campaign.
Pepsi's latest Twitter initiative, part of its larger Live for Now campaign, is designed to attract loyal customers and reach out to new prospects.
Producing quality online video content is quickly becoming a top priority for marketers.
Pepsi Next teamed up with Funny or Die to create video skits featuring its Facebook fans tasting its new low-calorie cola beverage.
If 2011 was the breakout year for mobile marketing, then 2012 looks to be the year brands successfully bring video into the mobile marketing mix.
I'm not one who enjoys shopping (for anything), yet an expedition over to IKEA I do not mind.
YouTube has a whole new look and feel — and some people just aren't digging it.
This month's meter gauges the launch of restaurant chain Pei Wei Asian Diner's Caramel Chicken entrée; a Universal Pictures scavenger hunt to promote its flick "Tower Heist;" Heinz's "Get Well Soon" campaign; and Sara Lee Deli's "Life's Not Perfect ... But Your Deli Meat Can Be" Facebook push.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.