Video

Johnnie Walker private tasting by Wunderman

June 30, 2009

Johnnie Walker looked to Wunderman to establish a digital presence for the brand's field marketing program, which involves hosting educational Scotch tastings in key markets to extend the reach of the brand's different types of Scotch.
 

Associated Press moves into digital ad business

Dianna Dilworth June 19, 2009

The Associated Press is getting into the ad business. At a media event in New York on Thursday, the nonprofit news organization presented ad agencies, members of the media and technology professionals with its new approach to selling ads across various multimedia platforms.
 

Online Videos Capturing More Viewing Time

Lynne Miller June 16, 2009

People are spending more time watching videos online. According to the Nielsen Online VideoCensus, the time per viewer spent looking at videos online jumped 49% in May 2009 compared to May 2008.
 

The Daily Tube drives traffic with e-mail

Dianna Dilworth June 15, 2009

For The Daily Tube, an online video aggregation site, e-mail subscribers are the most loyal audience and have helped drive traffic on the site.
 

M&M's Racing starts UGC video campaign

Dianna Dilworth June 15, 2009

Mars Snackfood US has created a partnership between M&M's Racing and 12seconds.tv for a user-generated online video program. The program, "M&M's 12 Seconds Cup," was developed by marketing agency G2 to help connect the brand with both NASCAR fans and M&M's lovers.
 

DMNews talks with Glenn Pingul, VP of marketing at Mixpo

June 15, 2009

Glenn Pingul, VP of marketing at Mixpo, discusses an online video display banner campaign created for McDonald's at the end of 2008 to promote a new breakfast line.
 

Simpro introduces IVR platform for DRTV

Nathan Golia June 09, 2009

Simpro Solutions Inc., a Toronto-based provider of call center and CRM services, has launched an automated interactive voice response (IVR) portal for DRTV. Key features of the tool include automated call distribution and call answering, real-time customer order, billing and fulfillment.
 

IAB: Internet advertising drops by 5% in Q1 2009

Dianna Dilworth June 05, 2009

In the first quarter of 2009, Internet advertising dropped 5%, to $5.5 billion, when compared to the same quarter last year, according to the the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers.
 

Sharpie, Draftfcb launch integrated campaign

Lauren Bell June 02, 2009

Sharpie is looking for consumer engagement with its new "Uncap what's inside" campaign, launched June 1. The campaign, created by the marker-maker's integrated agency Draftfcb, centers on just-launched Web site SharpieUncapped.com. The interactive site invites users to register, submit their Sharpie artwork, watch other artists in action, view product demos and connect with the brand on Twitter, Facebook, YouTube, Flickr and the Sharpie blog.
 

AOL Food debuts "Summer Grilling"

Dianna Dilworth June 01, 2009

AOL Food, a division of AOL's publishing unit MediaGlow, has teamed up with advertiser Frito Lay's Stacy's Pita Chips product to launch a new summer program, called "Summer Grilling," which offers consumers summer recipes. The series, published at food.aol.com, will feature an editorial gallery of recipes that feature Stacy's Pita Chips products.
 

Spotlight: Tim O'Leary, CEO, R2C Group

Nathan Golia May 25, 2009

Tim O'Leary, co-founder and CEO of Portland-based agency R2C Group, on how DRTV has flourished in the recession, teaching corporate marketers about what DRTV offers and more.
 

Boost Mobile debuts multichannel campaign

Dianna Dilworth May 22, 2009

Boost Mobile, the prepaid division of Sprint Nextel, is debuting a new campaign to promote its mobile phone services. The campaign, which includes TV, online, radio and mobile billboards, is centered around the "Unwronged" commercials featuring race car driver Danica Patrick.
 

T-Mobile campaign calls consumers to do a mobile makeover

Dianna Dilworth May 20, 2009

T-Mobile USA is debuting a new campaign today that is aimed at helping people save money on their wireless service. The campaign, called "Mobile Makeover," calls wireless customers to compare the value of their current wireless plan against other carriers.
 

R/GA

May 18, 2009

Founded in 1977 by two brothers, Robert and Richard Greenberg, as a visual effects company for the feature film business, this interactive agency has had its finger on the pulse since its inception. From George Lucas' special effects contemporaries to a commercial production house in the 80s, to the interactive agency it became in the 90s, R/GA has been led by innovation and technology. Today, R/GA is all about approaching the digital age for brands. The agency is known for taking advantage of technology and building brands around interactive experiences and integrated campaigns. Click headline above to view R/GA's full profile, complete with capabilities and company history.
 

Companies engage social media for coffee drinkers

Lauren Bell May 08, 2009

McDonald's national McCafé launch is only the latest social media effort by coffee retailers.
 
 

Scripps Networks debuts social site Food2

Dianna Dilworth May 01, 2009

Scripps Networks, the owner of the Food Network, has launched a new food-focused social media site called Food2. Scripps already owns the Web sites FoodNetwork.com and Recipezaar.com, but Food2.com adds social networking around food to the portfolio.
 

El Pollo Loco and Del Taco new pushes centered on chicken

Dianna Dilworth April 24, 2009

Latin-flavored chicken joints are taking on the traditional fried chicken fast fooderies with two new campaigns. El Pollo Loco is challenging fried chicken chain KFC to a public taste test with their grilled chicken products, while taco chain Del Taco is lowering prices on its chicken dishes.
 

Volvo promotes 2010 XC60 with YouTube takeover

Mary Elizabeth Hurn April 20, 2009

Coinciding with the New York Auto Show last week, Volvo, Euro RSCG New York and Media Contacts launched an interactive homepage takeover of YouTube.com. The initiative also marked the debut of an expandable banner ad, which promoted Volvo's 2010 XC60 by highlighting its "City Safety" feature, which stops the vehicle at low speeds to avoid collisions.
 

Discovery goes digital with Microsoft-powered Deadliest Catch campaign

Dianna Dilworth April 13, 2009

Microsoft Advertising has launched a mul­tichannel advertising blitz for the Discovery Channel's Deadliest Catch series. Discovery is spending the show's entire online advertising budget on the campaign, which promotes the series' fifth season.
 

Custom publishing's evolution

Lauren Bell April 06, 2009

Brand marketers are turning to custom publishing more than ever, as the channel expands beyond print magazines to integrated content that serves to increase customer loyalty
 

SMBs, marketers differ over direct mail, digital

Chantal Todé April 06, 2009

Cisco Systems is one of many marketers targeting small and mid-size businesses (SMBs) that sees a benefit in continuing to embrace digital marketing, especially as budgets get squeezed in the down economy. However, many busi­ness owners would still prefer to get production information via print and direct mail, according to a new survey from Bredin Business Information.
 

ForRent.com uses social media for video contest

Nancy Kearney April 03, 2009

Apartment seekers can win $10,000 in ForRent.com's second annual video contest, which helped the company build brand awareness. The contest asks would-be renters to tell the site why they are ready to move.
 

Goodmail debuts video in e-mail

Dianna Dilworth April 02, 2009

Goodmail Systems has released a new technology that will let marketers send video in e-mail called CertifiedVideo. AOL is the first e-mail partner to partner with Goodmail, and the first CertifiedVideo senders include Country Music TV, DailyCandy.com, Fox Digital, iVillage (NBC Universal), LiveNation, the New York Times, Target, Thrillist and Turner Networks.
 

NextMark offering video in data cards

Mary Elizabeth Hurn March 31, 2009

Marketing services provider NextMark has added a video option to its data cards to enable list managers to provide more in-depth information about a particular list not available in traditional data cards. Previously, a list broker would visit the buyer in person, which might be costly and may not prove to have a positive impact on ROI, explained Chris DeMartine, director of business development at NextMark.
 

Marketers look beyond ads for new ways to use online video

Dianna Dilworth March 30, 2009

As Google's YouTube and AOL and Yahoo videos gain popularity, brands are looking for ways to monetize online video. "Advertisers who used to get a lot of reach by buying spots on prime time TV are finding that they are reaching less of an audience, so they are looking for new opportunities, especially with younger audiences," said Usha Srinivasan, VP of product marketing at Vobile, which helps advertisers identify user-generated content to ensure that ads are safe against the content.
 

Dell debuts new thin laptop

Dianna Dilworth March 18, 2009

Dell is taking on Apple with a new computer that is aimed at "style-minded people." The Adamo, Latin for, "to fall in love," is a PC competitor to Apple's MacBook Air, a lightweight laptop positioned by its design. To promote the new product, Dell enlisted the help of British photographer Nadav Kander to shoot images of the computer as a fashion accessory.
 

RTC launches "Advertising is (not) Dead" campaign for C-suite execs

Mary Elizabeth Hurn March 17, 2009

Online video solution provider Real Time Content (RTC) has launched an integrated campaign with the tagline "Advertising is (not) Dead," an open letter to ad agencies and brands asking them to re-evaluate their online advertising efforts. The print and online campaign promotes RTC's suite of personalized video solutions.
 

Believe the hype around digital OOH

Jim Harris, CEO, Office Media Network March 16, 2009

Digital video out-of-home (OOH) advertising is one of the fastest growing sectors of advertising in the US. It grew more than 20% in 2008.
 

Hulu gets social

Dianna Dilworth March 13, 2009

Like Netflix before them, online television network Hulu has a new social networking feature that lets friends share their favorite videos. Named Hulu Friends, this new social networking tool sits next to the video content, so that friends can recommend shows to each other. Hulu is using this new service in hopes to expand its network virally.
 

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