Video

5 Growth Areas in Video That Marketers Should Watch

5 Growth Areas in Video That Marketers Should Watch

By

Video is changing in more ways than anyone could have predicted. Marketers must get in while the getting is good.

YouTube: One More Walled Garden

YouTube: One More Walled Garden

By

Removing the video channel's ad inventory from AdX is a bad move for all concerned, especially Google, insiders say.

Answers to Three Key Questions About Video

Answers to Three Key Questions About Video

By

Many marketers know they need video, but the how's and why's can be a bit ambiguous. Here's how marketers can unravel some of the mystery of video marketing.

AOL Rolls Out New Video Formats

AOL Rolls Out New Video Formats

By

Interactivity and added options for brand engagement highlight the new options.

Unruly Offers 30-Second Pay Format for Videos

Unruly Offers 30-Second Pay Format for Videos

By

The expanded cost per completed view model is three times longer than what Facebook just offered.

Three Tips for Video Marketing

Three Tips for Video Marketing

By

How Greater Fort Lauderdale CVB projected success for its complex activation campaign

Facebook: Pay Only After 10 Seconds of Video Viewing

Facebook: Pay Only After 10 Seconds of Video Viewing

By

The social network adds it as an option along with the current three-second standard.

Mobile Video Views Show Alarming Growth

Mobile Video Views Show Alarming Growth

By

Smartphone and tablet views have quadrupled in two years, leading mobile to claim 50% of video viewership by year's end, says a study.

The New Frontier of Mobile Marketing

The New Frontier of Mobile Marketing

By

Here's a look at how some top brands are using live-streaming apps Meerkat and Periscope.

Half of Americans Watch Long Videos on Smartphones

Half of Americans Watch Long Videos on Smartphones

By

And more than a third of people worldwide view 5-minute-plus videos on a daily basis, according to a new survey.

Video Content Is Important to Consumers

Video Content Is Important to Consumers

By

More consumers prefer videos about products over videos on companies—82.9% versus 48.9%, respectively.

Video Content Is Important to Consumers

Video Content Is Important to Consumers

By

More consumers prefer videos about products over videos on companies—82.9% versus 48.9%, respectively.

Original Digital Video Programming on the Rise

Original Digital Video Programming on the Rise

By

59 million U.S. adults are tuning in to video at least once a month, a study finds.

Spotify Plans Move Into Video

Spotify Plans Move Into Video

By

It's said to be looking for partners in video content development to expand usage and develop new ad revenue sources.

Snickers Satisfies Viewers' Hunger for Content

Snickers Satisfies Viewers' Hunger for Content

By

A new series of funny vlogs—or video blogs—hits a sweet spot with fans of the chocolate bar.

Digital Video Ad Spending to Top $10 Billion in 2015

Digital Video Ad Spending to Top $10 Billion in 2015

By

Two thirds of brands and agencies will shift budget away from TV to fund the 43% YOY increase.

Facebook to Overtake YouTube in Video Ad Campaigns

Facebook to Overtake YouTube in Video Ad Campaigns

By

Almost 6% more marketers will run a video ad campaign on the social networking site, according to Mixpo.

Mobile Live Streaming Craze Showing No Signs of Slowing Down

Mobile Live Streaming Craze Showing No Signs of Slowing Down

By

The Web remains infatuated with streaming apps Meerkat and Periscope.

Integral Acquires Video-Checker

Integral Acquires Video-Checker

By

Integral Ad Science beefs up its video tracking capabilities with the addition of Veenome.

Video Puts Marketing in Motion

Video Puts Marketing in Motion

Popular among consumers for everything from education to entertainment, video should also be a content marketing staple.

Video Puts Marketing in Motion

Video Puts Marketing in Motion

Popular among consumers for everything from education to entertainment, video should also be a content marketing staple.

YouTube Turns 10 on Valentine's Day

YouTube Turns 10 on Valentine's Day

By

Yes, already.

Video Marketing Is More Than Pretty Pictures

Video Marketing Is More Than Pretty Pictures

By

A chief video marketer shares how to build a robust—and effective—video marketing strategy.

You Can Drag This Ad in Zero Seconds

You Can Drag This Ad in Zero Seconds

By

PK4 media introduces a "Drag Ad" alternative to "Skip Ad."

Philips Sparks Deep Engagement With Playful Mobile Videos

Philips Sparks Deep Engagement With Playful Mobile Videos

By

Tech-savvy shoppers craft the storylines in a recent mobile campaign from the consumer electronics giant.

Study Finds Half of RTB Auction Video Buys Are Bogus

Study Finds Half of RTB Auction Video Buys Are Bogus

By

Some 55% of video media placements purchased by 18 leading brands over three months were fraudulent, according to Clearstream.

Case Study: Video Marketing Playbook

Case Study: Video Marketing Playbook

Learn about the essential technologies for video marketing, how video fits within your overall technology stack, and best practices to drive real results.

Video Views on Smartphones to Increase 14 Percent in 2015

Video Views on Smartphones to Increase 14 Percent in 2015

By

Ten percent more social networking will take place on mobile. The ranks of Instagram and Twitter users will swell by 15 and 9%, respectively.

The 'Sh' in Shakira Is for 'Shared'

The 'Sh' in Shakira Is for 'Shared'

By

The Colombian pop superstar bests Darth Vader to claim "Most Shared Video Ad Ever" honors, says Unruly's Top 20 Most Shared Ads of 2014 list.

Yahoo to Buy BrightRoll for $640 Million

Yahoo to Buy BrightRoll for $640 Million

By

The addition of one of the industry's top video ad platforms makes it a key player in the video space, says Yahoo.

Sign up to our newsletters

Latest Jobs:


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings

SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...