Video

Anderson Canyon Nails 200x ROI Through Direct Mail Video

Anderson Canyon Nails 200x ROI Through Direct Mail Video

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The architectural design firm generated a significant return on its investment by sending direct mail video players to a small pool of executives.

Facebook (Not So) Live

Facebook (Not So) Live

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Live streamed content performs well on the network, but Facebook seems to incentivise views after the fact.

(Live From Cannes) Mobile: Ways Brands and Agencies Can Win the Data War

(Live From Cannes) Mobile: Ways Brands and Agencies Can Win the Data War

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Who owns mobile data - Advertisers? Agencies? Publishers? Walled garden platforms? Data intermediaries? Are brands and agencies successful in bridging the data chasms of a post-cookie world?

Five Minutes With: Small Businesses Need Better Tools, says Tim Hayden

Five Minutes With: Small Businesses Need Better Tools, says Tim Hayden

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Tim Hayden of Zignal Labs shares his marketing tech outlook

One on One: Ambitions Beyond Social with Ragy Thomas

One on One: Ambitions Beyond Social with Ragy Thomas

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Sprinklr's CEO Ragy Thomas talks about the social space and the bigger opportunities it opens up

3 Women, and Their Journeys to the Top

3 Women, and Their Journeys to the Top

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Marketing leaders from NPR, Ogilvy, and Ikea share their stories in our Marketing Hall of Femme: In Focus video series.

8 Ways to Produce Better Branded Video

8 Ways to Produce Better Branded Video

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Thinking of diving into video production in house? Here are some steps to take to ensure good quality, and a smooth editing process.

Video: How Blue Apron Is Winning the Menu Delivery (Hunger) Game

Video: How Blue Apron Is Winning the Menu Delivery (Hunger) Game

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We reviewed the social, email, and web components of the famous company's marketing.

A Marketing Innovator Readies Real Estate for Its Close-Up

A Marketing Innovator Readies Real Estate for Its Close-Up

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CMO Matthew Leone discusses Terra Holdings approach to video

Spotlight On: The NewFronts Continue Quest for Digital Dollars

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A week of high-cost events where media brands hope to attract advertisers' digital dollars

Virtual Reality is the Next Big Thing, So Brands Should Back Off

Virtual Reality is the Next Big Thing, So Brands Should Back Off

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As exciting as it is, marketers should probably give VR some space before charging forth.

Data-Driven Storytelling Pays Off for Western Union

Data-Driven Storytelling Pays Off for Western Union

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The money-sending company uses customer insight as inspiration for its multichannel, sweepstakes campaign.

Vertical Videos Are About to Mobilize

Vertical Videos Are About to Mobilize

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Short, mute, and vertical videos are coming to mobile screens near you thanks to a new partnership.

Finding a Brand Voice That Resonates

Finding a Brand Voice That Resonates

weBoost's brand transformation journey reveals how finding its true brand voice helped it connect with its target audience.

Email, Like Fine Wine, Gets Better With Age

Email, Like Fine Wine, Gets Better With Age

Email continues to be a marketing staple because it works without busting the marketing budget—and marketers continue to reinvent it.

Video Desires Vary by Country

Video Desires Vary by Country

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Marketers' digital video watching and advertising habits vary greatly worldwide—and even here in North America.

Unruly Opens a 'Future Video Lab'

Unruly Opens a 'Future Video Lab'

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The promoter of video "shareability" will dissect and analyze clients' videos in its New York office.

Live From Direct Marketing News: It's the 40 Under 40 Awards

Live From Direct Marketing News: It's the 40 Under 40 Awards

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DMN goes live from the 2015 40 Under 40 Awards and everyone gets a front row seat.

Live From Direct Marketing News: It's the 40 Under 40 Awards

Live From Direct Marketing News: It's the 40 Under 40 Awards

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DMN goes live from the 2015 40 Under 40 Awards and everyone gets a front row seat.

Study: TV Directs People to More Direct Channels

Study: TV Directs People to More Direct Channels

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People watch 17 times more TV than YouTube. Broadcast's the gateway medium to more targeted channels, holds the Video Advertising Bureau.

It Had to Happen: The Video Sales Force

It Had to Happen: The Video Sales Force

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Pitney Bowes, the mail meter company, is taking this digital thing seriously. Is the world ready for video sales and service reps?

Marketing the Bahamas Is "Better" With Targeted Video

Marketing the Bahamas Is "Better" With Targeted Video

Video lets Nassau tourist board reach targeted audiences it can't through other channels.

How to Choose the Right Social Platform for Your Business

How to Choose the Right Social Platform for Your Business

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When it comes to social media, there certainly isn't a lack of choices for marketers. But picking the right platform isn't as difficult as you might think.

5 Growth Areas in Video That Marketers Should Watch

5 Growth Areas in Video That Marketers Should Watch

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Video is changing in more ways than anyone could have predicted. Marketers must get in while the getting is good.

Purina ONE Makes Out Like a Fat Cat With Live Streaming

Purina ONE Makes Out Like a Fat Cat With Live Streaming

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Live streaming is the cat's meow among fans of the pet food brand.

Purina ONE Makes Out Like a Fat Cat With Live Streaming

Purina ONE Makes Out Like a Fat Cat With Live Streaming

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Live streaming is the cat's meow among fans of the pet food brand.

YouTube: One More Walled Garden

YouTube: One More Walled Garden

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Removing the video channel's ad inventory from AdX is a bad move for all concerned, especially Google, insiders say.

Answers to Three Key Questions About Video

Answers to Three Key Questions About Video

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Many marketers know they need video, but the how's and why's can be a bit ambiguous. Here's how marketers can unravel some of the mystery of video marketing.

AOL Rolls Out New Video Formats

AOL Rolls Out New Video Formats

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Interactivity and added options for brand engagement highlight the new options.

Unruly Offers 30-Second Pay Format for Videos

Unruly Offers 30-Second Pay Format for Videos

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The expanded cost per completed view model is three times longer than what Facebook just offered.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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