Video

Here a Google, There a Google, Everywhere a Google Google

Carol Krol November 04, 2009

Google doodles are Google's versions of the home page logo that celebrate events and anniversaries. Google today began featuring Sesame Street's beloved characters as a special doodle series in the run up to Sesame Street's 40th anniversary on November 10th. Big Bird was featured today on the Google homepage. Conveying his height, we only see Big Bird from the waist down; his legs form the L in Google.
 

Hickory Springs launches eco-friendly social marketing effort

Mary Elizabeth Hurn October 21, 2009

Eco-friendly furniture component manufacturer Hickory Springs launched its first social marketing campaign on October 20. The effort focuses on a nationwide search to find six contestants for its "EarthCare Challenge," an online video contest that urges consumers to lead more sustainable lifestyles.
 

Wendy's integrated campaign promotes product freshness, bacon sandwiches

Mary Elizabeth Hurn October 14, 2009

Wendy's is conducting the "You know when it's real" campaign, an effort emphasizing the restaurant's commitment to freshness. It includes online advertising, numerous social media initiatives, a video contest and an interactive microsite. Kaplan Thaler Group developed the initiative, which soft-launched with TV and radio spots on October 9, and fully rolled out October 12.
 

SmartPower, Climate Culture launch PSA to promote green university contest

Mary Elizabeth Hurn September 29, 2009

Nonprofit marketing company SmartPower and environmental online community Climate Culture are conducting a PSA effort promoting the America's Greenest Campus contest. The PSA stars hip-hop mogul Russell Simmons and drives viewers to the initiative's microsite, where users can enter the contest.
 

Networks use online video to give consumers a taste of new programming

Cara Wood September 28, 2009

For NBC Universal, the explosion of online video has opened up creative opportunities to promote its on-air lineup.
 

901 Silver Tequila launches interactive contest

Mary Elizabeth Hurn September 03, 2009

901 Silver Tequila is asking consumers to brainstorm marketing or advertising campaigns, promotions, taglines and viral videos promoting the brand as part of its 901at901on901 contest. The effort, aided by St. Louis-based agency White Space, uses a video call to action that was launched at 9:01pm on September 1, to engage consumers with the brand.
 

SpotMixer powers video in AdWords

Chantal Todé August 31, 2009

Google AdWords users have a new option for creating in-stream video advertising now that SpotMixer's self-serve video ad creation platform has been integrated within AdWords' In-Stream Video Ads. The new deal, officially being announced today, enables AdWords users to create 15- or 30-second in-stream video ads using SpotMixer's do-it-yourself ad creation tool.
 

Toshiba takes on town names in UGC push

Kevin McKeefery August 17, 2009

To promote its new model of laptops, Toshiba went hyperlocal to two American towns: Normal, IL, and Boring, OR. In the "Normal vs. Boring" campaign, the computer maker took its first dive into user-generated content.
 

Butterfinger brings back old slogan for social effort

Kevin McKeefery July 23, 2009

After an eight-year hiatus, Nestle's Butterfinger brand is reintroducing the "Nobody better lay a finger on my Butterfinger" tagline through an online user-generated video contest.
 

Johnnie Walker private tasting by Wunderman

June 30, 2009

Johnnie Walker looked to Wunderman to establish a digital presence for the brand's field marketing program, which involves hosting educational Scotch tastings in key markets to extend the reach of the brand's different types of Scotch.
 

Associated Press moves into digital ad business

Dianna Dilworth June 19, 2009

The Associated Press is getting into the ad business. At a media event in New York on Thursday, the nonprofit news organization presented ad agencies, members of the media and technology professionals with its new approach to selling ads across various multimedia platforms.
 

Online Videos Capturing More Viewing Time

Lynne Miller June 16, 2009

People are spending more time watching videos online. According to the Nielsen Online VideoCensus, the time per viewer spent looking at videos online jumped 49% in May 2009 compared to May 2008.
 

The Daily Tube drives traffic with e-mail

Dianna Dilworth June 15, 2009

For The Daily Tube, an online video aggregation site, e-mail subscribers are the most loyal audience and have helped drive traffic on the site.
 

M&M's Racing starts UGC video campaign

Dianna Dilworth June 15, 2009

Mars Snackfood US has created a partnership between M&M's Racing and 12seconds.tv for a user-generated online video program. The program, "M&M's 12 Seconds Cup," was developed by marketing agency G2 to help connect the brand with both NASCAR fans and M&M's lovers.
 

DMNews talks with Glenn Pingul, VP of marketing at Mixpo

June 15, 2009

Glenn Pingul, VP of marketing at Mixpo, discusses an online video display banner campaign created for McDonald's at the end of 2008 to promote a new breakfast line.
 

Simpro introduces IVR platform for DRTV

Nathan Golia June 09, 2009

Simpro Solutions Inc., a Toronto-based provider of call center and CRM services, has launched an automated interactive voice response (IVR) portal for DRTV. Key features of the tool include automated call distribution and call answering, real-time customer order, billing and fulfillment.
 

IAB: Internet advertising drops by 5% in Q1 2009

Dianna Dilworth June 05, 2009

In the first quarter of 2009, Internet advertising dropped 5%, to $5.5 billion, when compared to the same quarter last year, according to the the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers.
 

Sharpie, Draftfcb launch integrated campaign

Lauren Bell June 02, 2009

Sharpie is looking for consumer engagement with its new "Uncap what's inside" campaign, launched June 1. The campaign, created by the marker-maker's integrated agency Draftfcb, centers on just-launched Web site SharpieUncapped.com. The interactive site invites users to register, submit their Sharpie artwork, watch other artists in action, view product demos and connect with the brand on Twitter, Facebook, YouTube, Flickr and the Sharpie blog.
 

AOL Food debuts "Summer Grilling"

Dianna Dilworth June 01, 2009

AOL Food, a division of AOL's publishing unit MediaGlow, has teamed up with advertiser Frito Lay's Stacy's Pita Chips product to launch a new summer program, called "Summer Grilling," which offers consumers summer recipes. The series, published at food.aol.com, will feature an editorial gallery of recipes that feature Stacy's Pita Chips products.
 

Spotlight: Tim O'Leary, CEO, R2C Group

Nathan Golia May 25, 2009

Tim O'Leary, co-founder and CEO of Portland-based agency R2C Group, on how DRTV has flourished in the recession, teaching corporate marketers about what DRTV offers and more.
 

Boost Mobile debuts multichannel campaign

Dianna Dilworth May 22, 2009

Boost Mobile, the prepaid division of Sprint Nextel, is debuting a new campaign to promote its mobile phone services. The campaign, which includes TV, online, radio and mobile billboards, is centered around the "Unwronged" commercials featuring race car driver Danica Patrick.
 

T-Mobile campaign calls consumers to do a mobile makeover

Dianna Dilworth May 20, 2009

T-Mobile USA is debuting a new campaign today that is aimed at helping people save money on their wireless service. The campaign, called "Mobile Makeover," calls wireless customers to compare the value of their current wireless plan against other carriers.
 

R/GA

May 18, 2009

Founded in 1977 by two brothers, Robert and Richard Greenberg, as a visual effects company for the feature film business, this interactive agency has had its finger on the pulse since its inception. From George Lucas' special effects contemporaries to a commercial production house in the 80s, to the interactive agency it became in the 90s, R/GA has been led by innovation and technology. Today, R/GA is all about approaching the digital age for brands. The agency is known for taking advantage of technology and building brands around interactive experiences and integrated campaigns. Click headline above to view R/GA's full profile, complete with capabilities and company history.
 

Companies engage social media for coffee drinkers

Lauren Bell May 08, 2009

McDonald's national McCafé launch is only the latest social media effort by coffee retailers.
 
 

Scripps Networks debuts social site Food2

Dianna Dilworth May 01, 2009

Scripps Networks, the owner of the Food Network, has launched a new food-focused social media site called Food2. Scripps already owns the Web sites FoodNetwork.com and Recipezaar.com, but Food2.com adds social networking around food to the portfolio.
 

El Pollo Loco and Del Taco new pushes centered on chicken

Dianna Dilworth April 24, 2009

Latin-flavored chicken joints are taking on the traditional fried chicken fast fooderies with two new campaigns. El Pollo Loco is challenging fried chicken chain KFC to a public taste test with their grilled chicken products, while taco chain Del Taco is lowering prices on its chicken dishes.
 

Volvo promotes 2010 XC60 with YouTube takeover

Mary Elizabeth Hurn April 20, 2009

Coinciding with the New York Auto Show last week, Volvo, Euro RSCG New York and Media Contacts launched an interactive homepage takeover of YouTube.com. The initiative also marked the debut of an expandable banner ad, which promoted Volvo's 2010 XC60 by highlighting its "City Safety" feature, which stops the vehicle at low speeds to avoid collisions.
 

Discovery goes digital with Microsoft-powered Deadliest Catch campaign

Dianna Dilworth April 13, 2009

Microsoft Advertising has launched a mul­tichannel advertising blitz for the Discovery Channel's Deadliest Catch series. Discovery is spending the show's entire online advertising budget on the campaign, which promotes the series' fifth season.
 

Custom publishing's evolution

Lauren Bell April 06, 2009

Brand marketers are turning to custom publishing more than ever, as the channel expands beyond print magazines to integrated content that serves to increase customer loyalty
 

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