Winterberry Group's Bruce Biegel explains what programmatic media buying is and how the practice is likely to evolve.
Learn how Hot97 increased their audience and social presence using live video. When Hot97 implemented live video in their marketing mix - the result was disruptive and went far beyond their expectations.
What would you be doing if you weren't doing marketing? It's a tantalizing question and the 2013 40 Under 40 winners have some meaty answers.
Carrie Chitsey, CEO of BLK24, was named one of the 2013 Direct Marketing News 40 Under 40 winners—but that doesn't mean she's going to sit on her laurels.
What's the best thing a customer ever said to you? A few of the 2013 Direct Marketing News 40 Under 40 winners share their stories. (Hint: Their clients love them.)
Lisa Arthur, CMO of Teradata Applications, shares tips on how marketers can get a handle on the snarl of data accosting them at every turn.
Direct mail generated more than $642 billion in sales in 2012. Says Joe Ewers of Harte-Hanks: "There's no question direct mail works."
What are marketers obsessing over that isn't such a big deal, and what are they ignoring that they really should be paying more attention to? The answer, as always, is data.
How shoppers interact with brands is more multichannel today than ever before. So, how do marketers approach these consumers differently than consumers of the past?
Where does the responsibility lie for consumer privacy in terms of data used for marketing? Experts from Teradata, Epsilon, and Ogilvy & Mather share their views at DMA2013.
Video: Data isn't going away and CMOs need to learn to take a more holistic approach to data-driven marketing, says Lisa Arthur, CMO of Teradata.
What can marketers do to improve their effectiveness? David Lowndes, director of product marketing at Iron Mountain, talks efficiency, effectiveness, and compliance.
When it comes to selecting an agency, Jim Heughens, managing director of The Agency Inside Harte-Hanks, says that a little self-awareness goes a long way.
What's more valuable to business performance: emotional or behavioral loyalty, and why? Experts from RAPP, AIMIA, and LoyaltyOne weigh in at DMA2013.
There's a content revolution underway that's got brands the world over scurrying to incorporate live broadcast video into their campaign strategies and marketing initiatives. Live media can now be targeted, embedded and viewed on all digital devices — and for organizations looking to drive everything from product sales to social media impressions and overall awareness, streaming video is a high performance route to gaining consumer attention.
For marketers that are not yet buying ads on mobile devices, it's well worth exploring.
The end of email? Not quite. While the media world continues to innovate and present new channels for audience communication and interaction, email often gets maligned as passé.
Real-time bidding presents a number of opportunities for B2B marketers, but also a number of challenges. SiteScout's Matt Sauls weighs in.
A run-down of the the major buying methods that are made available via real-time bidding.
SASS Global Travel hit the slopes with personalized video messages to its superfans.
Unlike traditional digital sales, RTB creates a unique transaction for every single impression at the moment the ad is shown.
Despite their shared focus on the "cost-conscious mom" demographic, retailer giants JCPenney and Kohl's have very different marketing strategies.
The Oklahoma Tourism and Recreation Department relies on YouTube TrueView video ads to broaden its reach for less.
Constituents of the marketing community have had no shortage of new terms, imperatives and buzz words to contend with.
Erich Joachimsthaler, founder and CEO of consulting firm Vivaldi Partners Group, talks about how to get a handle on the changing behaviors of increasingly social consumers.
Howie Schwartz, founder and CEO of Human Demand, on mobile tracking, mobile strategy, and the top mistakes mobile marketers are making today.
Howie Schwartz, founder and CEO of Human Demand, on how to make sure your mobile acquisition strategy doesn't suck.
Marketers want to ensure that their product is a hit with customers. Jonah Berger shares his advice on how to use online word of mouth to get there.
The news publication and site dares college students to get the whole story
This Kraft brand is one hot dog when it comes to creating seamless customer experiences
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.