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 Video

Targeting Video Series: Michele Fitzpatrick, SVP, strategy and insight, The Agency Inside Harte-Hanks

February 08, 2012

Michele Fitzpatrick, SVP, strategy and insight, The Agency Inside Harte-Hanks, discusses consumer targeting with Direct Marketing News
 

Targeting Video Series: Karen Quintos, SVP & CMO, Dell

February 01, 2012

Karen Quintos, SVP and CMO, Dell, on how the brand is striving to better target its customers
 

P&O Cruises aids landlubbers with reservations

February 01, 2012

To dispel misconceptions about traveling on a cruise ship and to promote cruising as a fun vacation option, Carnival Australia's P&O Cruises tapped creative agency BMF to help find Australia's ultimate landlubbers.
 

Five companies to watch in 2012

January 03, 2012

Groupon, Netflix, Sears, Draftfcb and Infogroup baffled and impressed us in 2011.
 

Netflix to contest class-action suit

November 17, 2011

The Netflix clash with consumers continues.
 

Mountain Dew launches a Facebook sweepstakes for gamers

November 08, 2011

Mountain Dew launched a Facebook sweepstakes on Nov. 7 to promote its partnership with Activision's "Call of Duty: Modern Warfare 3" videogame, said Jenny Danzi, assistant marketing manager for Mountain Dew at PepsiCo. Mountain Dew worked with digital agency RFI Studios to create the "Mega Fan Experience" sweepstakes.
 

Adobe acquires Auditude

November 01, 2011

Adobe Systems acquired video ad management firm Auditude, both companies said Nov. 1. Terms of the deal were not disclosed.
 

Our look at the most - and least - engaging social media

October 01, 2011

Cheer mixed Australian band Strange Talk's 
"Climbing Walls" music video with measurable interactive elements. Consumers could click on items featured in the video for a chance to win prizes such as clothes, a Fender Stratocaster guitar or an Apple iPod.
 

Ogilvy & Mather launches specialty video practice

July 22, 2011

Ogilvy & Mather has launched a specialty video practice that will target and measure video engagements to help drive sales for clients.
 

Facebook to launch Skype integration tomorrow, but where's my iPad app, Mark?

July 05, 2011

When Facebook founder Mark Zuckerberg said Facebook would announce something "awesome" on July 6, he wasn't fooling much of the media that covers him. (You know your company has clout when the media covers an announcement of an upcoming announcement). Report after report predicted that Facebook would integrate Skype video chat and, thanks to TechCrunch.com, the rumor has finally been confirmed.
 

David Slayden, Boulder Digital Works

June 09, 2011

David Slayden, executive director at Boulder Digital Works, talks about how the new age of marketing education can help ease the talent deficit agencies are facing
 

Digital ads need to get more creative to win market share: Yahoo EVP

June 08, 2011

Digital marketers should prioritize creative content in order to take a greater portion of ad spending from TV, said Ross Levinsohn, Yahoo's EVP of the Americas, at the Interactive Advertising Bureau's "Future of Display" event in New York.
 

David Wachs, founder/president of Cellit

May 18, 2011

Cellit founder/president David Wachs discusses mobile sites, message timing and consumer privacy
 

Yahoo debuts targeted video display ads

May 12, 2011

Yahoo enhanced its Smart Ads units on May 12 to include videos that can target consumers based on information such as location, age, gender and online behavior. The company has also begun allowing advertisers to run Smart Ads on its home page. Yahoo is partnering with online video advertising company Mixpo on the Smart Ads for Video units.
 

Paul Price, CEO, Creative Realities

May 06, 2011

Kevin McKeefery talks experiential marketing with agency head Paul Price
 

Does Yahoo need to check in to TV? Kinda, maybe, sure

April 25, 2011

Yahoo has snatched up TV check-in service IntoNow for an undisclosed sum, the company said on April 25. The service, similar to song identification app SoundHound, lets consumers tag televised audio content with their mobile phones and tell friends what they're watching via Facebook or Twitter. Yahoo said IntoNow will boost the company's video programming and social media offerings.
 

Tiny Prints promotes Mother's Day cards in online videos

April 21, 2011

Stationery company Tiny Prints launched a series of online videos April 21 to promote its line of Mother's Day cards. The videos include a call to action that directs consumers to "like" the company's Facebook page to receive a coupon for a free Mother's Day card. The company is working with social video company Jun Group and its agency Muhtayzik-Hoffer on the campaign.
 

Experts doubt potential of video streaming initiatives

March 01, 2011

Retailer Sears Holdings Corp. and 
restaurant chain Pizza Hut are rolling out video streaming services, stepping into the downloadable entertainment space that has become increasingly lucrative for Netflix and other companies.
 

Frances Allen, CMO, Denny's

February 09, 2011

Kevin McKeefery talks with Frances Allen about Denny's "Always Open" marketing platform
 

Goodmail Systems to shut down this month

February 03, 2011

E-mail services provider Goodmail Systems will cease operations on February 8, its chief executive told Direct Marketing News. The Mountain View, CA-based company employed 35 and was founded in 2003. Daniel Dreymann, cofounder and CEO of Goodmail, said the biggest reason for the shutdown was an aborted acquisition attempt by a firm he would only call a "Fortune 500 company."
 

Joe McCambley, co-founder, creative director, The Wonderfactory

January 05, 2011

Frank Washkuch talks with Joe McCambley, co-founder and creative director at The Wonderfactory, about the impact of the iPad on marketing and how brands are using the device to their advantage.
 

Sprint tries embedded video

January 01, 2011

Sprint targeted large construction companies with a campaign that highlighted how the telecommunication company's NextMail service could benefit their business.
 

Sears, Kmart launch online movie downloading service

December 28, 2010

Sears launched Alphaline Entertainment, a service allowing consumers to purchase and download films and TV shows, on December 28.
 

National Hockey League leveraged customer data to gain 1.2M Facebook followers: NCDM 2010

December 15, 2010

The National Hockey League has enhanced its marketing initiatives by using customer data in the past three years. The sports organization's more sophisticated use of consumer data to enhance programming experiences has made a difference, according to Perry Cooper, SVP of direct and digital marketing and fan analytics at the NHL, in his December 15 keynote at the NCDM 2010 Conference in Miami.
 

Case Study: AT&T's wi-fi promotion to hospitality execs a winner

December 01, 2010

Dependable and accessible high-speed wireless has become a critical component of hotel service to guests, but many hotels are still lacking the infrastructure
 

Neeraj Sharma, director of loyalty at Ideeli

November 20, 2010

Neeraj Sharma, director of loyalty at Ideeli, talks to Shahnaz Mahmud about building a loyal customer base and the role of personalization in marketing.
 

David Godsman of Starwood Hotels and Jeff Ragovin of Buddy Media

October 16, 2010

Shahnaz Mahmud speaks with David Godsman, VP of global Web at Starwood Hotels, and Jeff Ragovin, chief revenue officer of Buddy Media, at DMA 2010
 

Chris Rossi, SVP, North America, Virgin America

October 08, 2010

Chris Rossi talks about Virgin America's latest national campaign
 

Brands integrate video and social in search

October 01, 2010

Marketers are scrambling to catch up with a fragmented and quickly evolving search marketing industry that takes greater advantage of social networking sites and integration with video.
 

Dickies shows off its tough, irreverent side in '874 Versus'

October 01, 2010

A customer segmentation study told Dickies it needed to change its messaging. A new strategy was developed to emphasize its heritage as an American brand to help consumers better engage with Dickies.