More consumers prefer videos about products over videos on companies—82.9% versus 48.9%, respectively.
59 million U.S. adults are tuning in to video at least once a month, a study finds.
A new series of funny vlogs—or video blogs—hits a sweet spot with fans of the chocolate bar.
Popular among consumers for everything from education to entertainment, video should also be a content marketing staple.
A chief video marketer shares how to build a robust—and effective—video marketing strategy.
That's a compound annual growth rate of 13.7%. Offline advertising, meanwhile, will limp along at about 1% a year over the same period, according to Forrester.
Was the multi-platform content creator's decision a "Tacky" one?
More than half of consumers are likely to watch video, so where's the influx of branded video?
Not even advanced digital technology is capable of settling the age-old debate over what constitutes an ad impression.
Learn how to double online conversion rates and ROI with a combination of content marketing and video.
The innovation and technology company illustrates how its machines work through visual storytelling.
People already watch more video on smartphones and tablets than they do on desktops and laptops, says a new study.
What marketing buzzword drives you up a wall? The 2014 Marketing Hall of Femme honorees weigh in on the marketing jargon they'd be happy never to hear again.
Any words of wisdom for the next generation of marketers? The 2014 Marketing Hall of Femme honorees share their advice.
What advice would you have for a young marketer just starting out in the industry? The 2014 Marketing Hall of Femme honorees share their wisdom.
Forget going viral. Here are five ways marketers can leverage YouTube to drive loyalty and engagement.
Reap all of video's benefits without all of the Hollywood drama.
In this Webinar, our expert hosts will present (and bust!) the top 5 myths of video marketing to help you and your team.
Programmatic marketing use cases are much broader—and positioned to drive far more value—than what's associated with media transactions alone.
Winterberry Group's Bruce Biegel explains what programmatic media buying is and how the practice is likely to evolve.
Learn how Hot97 increased their audience and social presence using live video. When Hot97 implemented live video in their marketing mix - the result was disruptive and went far beyond their expectations.
What would you be doing if you weren't doing marketing? It's a tantalizing question and the 2013 40 Under 40 winners have some meaty answers.
Carrie Chitsey, CEO of BLK24, was named one of the 2013 Direct Marketing News 40 Under 40 winners—but that doesn't mean she's going to sit on her laurels.
What's the best thing a customer ever said to you? A few of the 2013 Direct Marketing News 40 Under 40 winners share their stories. (Hint: Their clients love them.)
Lisa Arthur, CMO of Teradata Applications, shares tips on how marketers can get a handle on the snarl of data accosting them at every turn.
Direct mail generated more than $642 billion in sales in 2012. Says Joe Ewers of Harte-Hanks: "There's no question direct mail works."
What are marketers obsessing over that isn't such a big deal, and what are they ignoring that they really should be paying more attention to? The answer, as always, is data.
How shoppers interact with brands is more multichannel today than ever before. So, how do marketers approach these consumers differently than consumers of the past?
Where does the responsibility lie for consumer privacy in terms of data used for marketing? Experts from Teradata, Epsilon, and Ogilvy & Mather share their views at DMA2013.
Video: Data isn't going away and CMOs need to learn to take a more holistic approach to data-driven marketing, says Lisa Arthur, CMO of Teradata.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...