Forget going viral. Here are five ways marketers can leverage YouTube to drive loyalty and engagement.
Reap all of video's benefits without all of the Hollywood drama.
In this Webinar, our expert hosts will present (and bust!) the top 5 myths of video marketing to help you and your team.
Programmatic marketing use cases are much broader—and positioned to drive far more value—than what's associated with media transactions alone.
Winterberry Group's Bruce Biegel explains what programmatic media buying is and how the practice is likely to evolve.
Learn how Hot97 increased their audience and social presence using live video. When Hot97 implemented live video in their marketing mix - the result was disruptive and went far beyond their expectations.
What would you be doing if you weren't doing marketing? It's a tantalizing question and the 2013 40 Under 40 winners have some meaty answers.
Carrie Chitsey, CEO of BLK24, was named one of the 2013 Direct Marketing News 40 Under 40 winners—but that doesn't mean she's going to sit on her laurels.
What's the best thing a customer ever said to you? A few of the 2013 Direct Marketing News 40 Under 40 winners share their stories. (Hint: Their clients love them.)
Lisa Arthur, CMO of Teradata Applications, shares tips on how marketers can get a handle on the snarl of data accosting them at every turn.
Direct mail generated more than $642 billion in sales in 2012. Says Joe Ewers of Harte-Hanks: "There's no question direct mail works."
What are marketers obsessing over that isn't such a big deal, and what are they ignoring that they really should be paying more attention to? The answer, as always, is data.
How shoppers interact with brands is more multichannel today than ever before. So, how do marketers approach these consumers differently than consumers of the past?
Where does the responsibility lie for consumer privacy in terms of data used for marketing? Experts from Teradata, Epsilon, and Ogilvy & Mather share their views at DMA2013.
Video: Data isn't going away and CMOs need to learn to take a more holistic approach to data-driven marketing, says Lisa Arthur, CMO of Teradata.
What can marketers do to improve their effectiveness? David Lowndes, director of product marketing at Iron Mountain, talks efficiency, effectiveness, and compliance.
When it comes to selecting an agency, Jim Heughens, managing director of The Agency Inside Harte-Hanks, says that a little self-awareness goes a long way.
What's more valuable to business performance: emotional or behavioral loyalty, and why? Experts from RAPP, AIMIA, and LoyaltyOne weigh in at DMA2013.
There's a content revolution underway that's got brands the world over scurrying to incorporate live broadcast video into their campaign strategies and marketing initiatives. Live media can now be targeted, embedded and viewed on all digital devices — and for organizations looking to drive everything from product sales to social media impressions and overall awareness, streaming video is a high performance route to gaining consumer attention.
For marketers that are not yet buying ads on mobile devices, it's well worth exploring.
The end of email? Not quite. While the media world continues to innovate and present new channels for audience communication and interaction, email often gets maligned as passé.
Real-time bidding presents a number of opportunities for B2B marketers, but also a number of challenges. SiteScout's Matt Sauls weighs in.
A run-down of the the major buying methods that are made available via real-time bidding.
SASS Global Travel hit the slopes with personalized video messages to its superfans.
Unlike traditional digital sales, RTB creates a unique transaction for every single impression at the moment the ad is shown.
Despite their shared focus on the "cost-conscious mom" demographic, retailer giants JCPenney and Kohl's have very different marketing strategies.
The Oklahoma Tourism and Recreation Department relies on YouTube TrueView video ads to broaden its reach for less.
Constituents of the marketing community have had no shortage of new terms, imperatives and buzz words to contend with.
Erich Joachimsthaler, founder and CEO of consulting firm Vivaldi Partners Group, talks about how to get a handle on the changing behaviors of increasingly social consumers.
Howie Schwartz, founder and CEO of Human Demand, on mobile tracking, mobile strategy, and the top mistakes mobile marketers are making today.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.