Video

Five Content Marketing Lessons for Video

Five Content Marketing Lessons for Video

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Forget going viral. Here are five ways marketers can leverage YouTube to drive loyalty and engagement.

Make Video the Star of Your Marketing Strategy

Make Video the Star of Your Marketing Strategy

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Reap all of video's benefits without all of the Hollywood drama.

Debunking the Top 5 Myths of Video Marketing

Debunking the Top 5 Myths of Video Marketing

In this Webinar, our expert hosts will present (and bust!) the top 5 myths of video marketing to help you and your team.

Video: Beyond Programmatic Media Buying

Video: Beyond Programmatic Media Buying

Programmatic marketing use cases are much broader—and positioned to drive far more value—than what's associated with media transactions alone.

Video: Programmatic Media Buying

Video: Programmatic Media Buying

Winterberry Group's Bruce Biegel explains what programmatic media buying is and how the practice is likely to evolve.

How Live Video is The New Social

How Live Video is The New Social

Learn how Hot97 increased their audience and social presence using live video. When Hot97 implemented live video in their marketing mix - the result was disruptive and went far beyond their expectations.

Video: 40 Under 40 Dish on Alternative Dream Jobs

Video: 40 Under 40 Dish on Alternative Dream Jobs

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What would you be doing if you weren't doing marketing? It's a tantalizing question and the 2013 40 Under 40 winners have some meaty answers.

Video: What's Next With 40 Under 40 Winner Carrie Chitsey

Video: What's Next With 40 Under 40 Winner Carrie Chitsey

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Carrie Chitsey, CEO of BLK24, was named one of the 2013 Direct Marketing News 40 Under 40 winners—but that doesn't mean she's going to sit on her laurels.

Video: 2013 40 Under 40 Customer Love

Video: 2013 40 Under 40 Customer Love

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What's the best thing a customer ever said to you? A few of the 2013 Direct Marketing News 40 Under 40 winners share their stories. (Hint: Their clients love them.)

Video: The Data Hairball

Video: The Data Hairball

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Lisa Arthur, CMO of Teradata Applications, shares tips on how marketers can get a handle on the snarl of data accosting them at every turn.

Video: The Skinny on Digital Printing

Video: The Skinny on Digital Printing

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Direct mail generated more than $642 billion in sales in 2012. Says Joe Ewers of Harte-Hanks: "There's no question direct mail works."

Live from DMA2013: What Keeps Marketers Up at Night?

Live from DMA2013: What Keeps Marketers Up at Night?

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What are marketers obsessing over that isn't such a big deal, and what are they ignoring that they really should be paying more attention to? The answer, as always, is data.

Video: The Digitally Connected Consumer

Video: The Digitally Connected Consumer

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How shoppers interact with brands is more multichannel today than ever before. So, how do marketers approach these consumers differently than consumers of the past?

One Tough Question at DMA2013: Who's Responsible for Data Privacy Education?

One Tough Question at DMA2013: Who's Responsible for Data Privacy Education?

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Where does the responsibility lie for consumer privacy in terms of data used for marketing? Experts from Teradata, Epsilon, and Ogilvy & Mather share their views at DMA2013.

Live from DMA2013: It's All About Data-Driven Marketing

Live from DMA2013: It's All About Data-Driven Marketing

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Video: Data isn't going away and CMOs need to learn to take a more holistic approach to data-driven marketing, says Lisa Arthur, CMO of Teradata.

Live from DMA2013: A Chat With Iron Mountain on Marketing Effectiveness

Live from DMA2013: A Chat With Iron Mountain on Marketing Effectiveness

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What can marketers do to improve their effectiveness? David Lowndes, director of product marketing at Iron Mountain, talks efficiency, effectiveness, and compliance.

Video: How Is the Role of an Agency Changing?

Video: How Is the Role of an Agency Changing?

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When it comes to selecting an agency, Jim Heughens, managing director of The Agency Inside Harte-Hanks, says that a little self-awareness goes a long way.

One Tough Question at DMA2013: Behavioral vs. Emotional Loyalty

One Tough Question at DMA2013: Behavioral vs. Emotional Loyalty

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What's more valuable to business performance: emotional or behavioral loyalty, and why? Experts from RAPP, AIMIA, and LoyaltyOne weigh in at DMA2013.

Live Video Tools to Make Marketing Magic — An Inside Look at an Award-Winning Campaign

Live Video Tools to Make Marketing Magic — An Inside Look at an Award-Winning Campaign

There's a content revolution underway that's got brands the world over scurrying to incorporate live broadcast video into their campaign strategies and marketing initiatives. Live media can now be targeted, embedded and viewed on all digital devices — and for organizations looking to drive everything from product sales to social media impressions and overall awareness, streaming video is a high performance route to gaining consumer attention.

Video: RTB and Driving Mobile Growth

Video: RTB and Driving Mobile Growth

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For marketers that are not yet buying ads on mobile devices, it's well worth exploring.

Data and the State of Email Marketing

Data and the State of Email Marketing

The end of email? Not quite. While the media world continues to innovate and present new channels for audience communication and interaction, email often gets maligned as passé.

Video: Pros and Cons of RTB for B2B Marketers

Video: Pros and Cons of RTB for B2B Marketers

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Real-time bidding presents a number of opportunities for B2B marketers, but also a number of challenges. SiteScout's Matt Sauls weighs in.

Video: Finding Your Audience with RTB

Video: Finding Your Audience with RTB

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A run-down of the the major buying methods that are made available via real-time bidding.

Getting First Tracks in Personalizing Video Email

Getting First Tracks in Personalizing Video Email

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SASS Global Travel hit the slopes with personalized video messages to its superfans.

Video: What is Real Time Bidding?

Video: What is Real Time Bidding?

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Unlike traditional digital sales, RTB creates a unique transaction for every single impression at the moment the ad is shown.

Shoppers Wait to See What JCPenney and Kohl's Have In Store

Shoppers Wait to See What JCPenney and Kohl's Have In Store

Despite their shared focus on the "cost-conscious mom" demographic, retailer giants JCPenney and Kohl's have very different marketing strategies.

Oklahoma's Video Advertising is More than Just OK

Oklahoma's Video Advertising is More than Just OK

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The Oklahoma Tourism and Recreation Department relies on YouTube TrueView video ads to broaden its reach for less.

Data and Omnichannel Marketing

Data and Omnichannel Marketing

Constituents of the marketing community have had no shortage of new terms, imperatives and buzz words to contend with.

Video: Social Currency and What It Means to You

Video: Social Currency and What It Means to You

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Erich Joachimsthaler, founder and CEO of consulting firm Vivaldi Partners Group, talks about how to get a handle on the changing behaviors of increasingly social consumers.

Video: Mobile Needs Its Own Strategy

Video: Mobile Needs Its Own Strategy

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Howie Schwartz, founder and CEO of Human Demand, on mobile tracking, mobile strategy, and the top mistakes mobile marketers are making today.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.