Video

Video Content Is Important to Consumers

Video Content Is Important to Consumers

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More consumers prefer videos about products over videos on companies—82.9% versus 48.9%, respectively.

Original Digital Video Programming on the Rise

Original Digital Video Programming on the Rise

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59 million U.S. adults are tuning in to video at least once a month, a study finds.

Snickers Satisfies Viewers' Hunger for Content

Snickers Satisfies Viewers' Hunger for Content

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A new series of funny vlogs—or video blogs—hits a sweet spot with fans of the chocolate bar.

Video Puts Marketing in Motion

Video Puts Marketing in Motion

Popular among consumers for everything from education to entertainment, video should also be a content marketing staple.

Video Marketing Is More Than Pretty Pictures

Video Marketing Is More Than Pretty Pictures

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A chief video marketer shares how to build a robust—and effective—video marketing strategy.

Online Display Spending to Grow $18 Billion in Next Five Years

Online Display Spending to Grow $18 Billion in Next Five Years

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That's a compound annual growth rate of 13.7%. Offline advertising, meanwhile, will limp along at about 1% a year over the same period, according to Forrester.

Nerdist Ditches YouTube to Promote Weird Al Video

Nerdist Ditches YouTube to Promote Weird Al Video

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Was the multi-platform content creator's decision a "Tacky" one?

Businesses Still Aren't Prioritizing Video, Despite Consumer Preferences

Businesses Still Aren't Prioritizing Video, Despite Consumer Preferences

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More than half of consumers are likely to watch video, so where's the influx of branded video?

Vids Are Meant To Be Seen and not Viewed

Vids Are Meant To Be Seen and not Viewed

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Not even advanced digital technology is capable of settling the age-old debate over what constitutes an ad impression.

Redefining Video Marketing

Redefining Video Marketing

Learn how to double online conversion rates and ROI with a combination of content marketing and video.

GE Explains the Mechanics of "Suck, Squeeze, Bang, Blow" Through YouTube

GE Explains the Mechanics of "Suck, Squeeze, Bang, Blow" Through YouTube

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The innovation and technology company illustrates how its machines work through visual storytelling.

Mobile Video Ad Dollars to Rival Desktop in Five Years

Mobile Video Ad Dollars to Rival Desktop in Five Years

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People already watch more video on smartphones and tablets than they do on desktops and laptops, says a new study.

Most Annoying Marketing Buzzwords [Video]

Most Annoying Marketing Buzzwords [Video]

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What marketing buzzword drives you up a wall? The 2014 Marketing Hall of Femme honorees weigh in on the marketing jargon they'd be happy never to hear again.

Advice for Life [Video]

Advice for Life [Video]

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Any words of wisdom for the next generation of marketers? The 2014 Marketing Hall of Femme honorees share their advice.

Advice for Young Marketers [Video]

Advice for Young Marketers [Video]

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What advice would you have for a young marketer just starting out in the industry? The 2014 Marketing Hall of Femme honorees share their wisdom.

Five Content Marketing Lessons for Video

Five Content Marketing Lessons for Video

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Forget going viral. Here are five ways marketers can leverage YouTube to drive loyalty and engagement.

Make Video the Star of Your Marketing Strategy

Make Video the Star of Your Marketing Strategy

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Reap all of video's benefits without all of the Hollywood drama.

Debunking the Top 5 Myths of Video Marketing

Debunking the Top 5 Myths of Video Marketing

In this Webinar, our expert hosts will present (and bust!) the top 5 myths of video marketing to help you and your team.

Video: Beyond Programmatic Media Buying

Video: Beyond Programmatic Media Buying

Programmatic marketing use cases are much broader—and positioned to drive far more value—than what's associated with media transactions alone.

Video: Programmatic Media Buying

Video: Programmatic Media Buying

Winterberry Group's Bruce Biegel explains what programmatic media buying is and how the practice is likely to evolve.

How Live Video is The New Social

How Live Video is The New Social

Learn how Hot97 increased their audience and social presence using live video. When Hot97 implemented live video in their marketing mix - the result was disruptive and went far beyond their expectations.

Video: 40 Under 40 Dish on Alternative Dream Jobs

Video: 40 Under 40 Dish on Alternative Dream Jobs

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What would you be doing if you weren't doing marketing? It's a tantalizing question and the 2013 40 Under 40 winners have some meaty answers.

Video: What's Next With 40 Under 40 Winner Carrie Chitsey

Video: What's Next With 40 Under 40 Winner Carrie Chitsey

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Carrie Chitsey, CEO of BLK24, was named one of the 2013 Direct Marketing News 40 Under 40 winners—but that doesn't mean she's going to sit on her laurels.

Video: 2013 40 Under 40 Customer Love

Video: 2013 40 Under 40 Customer Love

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What's the best thing a customer ever said to you? A few of the 2013 Direct Marketing News 40 Under 40 winners share their stories. (Hint: Their clients love them.)

Video: The Data Hairball

Video: The Data Hairball

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Lisa Arthur, CMO of Teradata Applications, shares tips on how marketers can get a handle on the snarl of data accosting them at every turn.

Video: The Skinny on Digital Printing

Video: The Skinny on Digital Printing

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Direct mail generated more than $642 billion in sales in 2012. Says Joe Ewers of Harte-Hanks: "There's no question direct mail works."

Live from DMA2013: What Keeps Marketers Up at Night?

Live from DMA2013: What Keeps Marketers Up at Night?

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What are marketers obsessing over that isn't such a big deal, and what are they ignoring that they really should be paying more attention to? The answer, as always, is data.

Video: The Digitally Connected Consumer

Video: The Digitally Connected Consumer

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How shoppers interact with brands is more multichannel today than ever before. So, how do marketers approach these consumers differently than consumers of the past?

One Tough Question at DMA2013: Who's Responsible for Data Privacy Education?

One Tough Question at DMA2013: Who's Responsible for Data Privacy Education?

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Where does the responsibility lie for consumer privacy in terms of data used for marketing? Experts from Teradata, Epsilon, and Ogilvy & Mather share their views at DMA2013.

Live from DMA2013: It's All About Data-Driven Marketing

Live from DMA2013: It's All About Data-Driven Marketing

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Video: Data isn't going away and CMOs need to learn to take a more holistic approach to data-driven marketing, says Lisa Arthur, CMO of Teradata.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...