Video

Data-Driven Storytelling Pays Off for Western Union

Data-Driven Storytelling Pays Off for Western Union

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The money-sending company uses customer insight as inspiration for its multichannel, sweepstakes campaign.

Vertical Videos Are About to Mobilize

Vertical Videos Are About to Mobilize

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Short, mute, and vertical videos are coming to mobile screens near you thanks to a new partnership.

Finding a Brand Voice That Resonates

Finding a Brand Voice That Resonates

weBoost's brand transformation journey reveals how finding its true brand voice helped it connect with its target audience.

Email, Like Fine Wine, Gets Better With Age

Email, Like Fine Wine, Gets Better With Age

Email continues to be a marketing staple because it works without busting the marketing budget—and marketers continue to reinvent it.

Video Desires Vary by Country

Video Desires Vary by Country

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Marketers' digital video watching and advertising habits vary greatly worldwide—and even here in North America.

Unruly Opens a 'Future Video Lab'

Unruly Opens a 'Future Video Lab'

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The promoter of video "shareability" will dissect and analyze clients' videos in its New York office.

Live From Direct Marketing News: It's the 40 Under 40 Awards

Live From Direct Marketing News: It's the 40 Under 40 Awards

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DMN goes live from the 2015 40 Under 40 Awards and everyone gets a front row seat.

Live From Direct Marketing News: It's the 40 Under 40 Awards

Live From Direct Marketing News: It's the 40 Under 40 Awards

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DMN goes live from the 2015 40 Under 40 Awards and everyone gets a front row seat.

Study: TV Directs People to More Direct Channels

Study: TV Directs People to More Direct Channels

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People watch 17 times more TV than YouTube. Broadcast's the gateway medium to more targeted channels, holds the Video Advertising Bureau.

It Had to Happen: The Video Sales Force

It Had to Happen: The Video Sales Force

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Pitney Bowes, the mail meter company, is taking this digital thing seriously. Is the world ready for video sales and service reps?

Marketing the Bahamas Is "Better" With Targeted Video

Marketing the Bahamas Is "Better" With Targeted Video

Video lets Nassau tourist board reach targeted audiences it can't through other channels.

How to Choose the Right Social Platform for Your Business

How to Choose the Right Social Platform for Your Business

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When it comes to social media, there certainly isn't a lack of choices for marketers. But picking the right platform isn't as difficult as you might think.

5 Growth Areas in Video That Marketers Should Watch

5 Growth Areas in Video That Marketers Should Watch

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Video is changing in more ways than anyone could have predicted. Marketers must get in while the getting is good.

Purina ONE Makes Out Like a Fat Cat With Live Streaming

Purina ONE Makes Out Like a Fat Cat With Live Streaming

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Live streaming is the cat's meow among fans of the pet food brand.

Purina ONE Makes Out Like a Fat Cat With Live Streaming

Purina ONE Makes Out Like a Fat Cat With Live Streaming

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Live streaming is the cat's meow among fans of the pet food brand.

YouTube: One More Walled Garden

YouTube: One More Walled Garden

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Removing the video channel's ad inventory from AdX is a bad move for all concerned, especially Google, insiders say.

Answers to Three Key Questions About Video

Answers to Three Key Questions About Video

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Many marketers know they need video, but the how's and why's can be a bit ambiguous. Here's how marketers can unravel some of the mystery of video marketing.

AOL Rolls Out New Video Formats

AOL Rolls Out New Video Formats

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Interactivity and added options for brand engagement highlight the new options.

Unruly Offers 30-Second Pay Format for Videos

Unruly Offers 30-Second Pay Format for Videos

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The expanded cost per completed view model is three times longer than what Facebook just offered.

Three Tips for Video Marketing

Three Tips for Video Marketing

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How Greater Fort Lauderdale CVB projected success for its complex activation campaign

Facebook: Pay Only After 10 Seconds of Video Viewing

Facebook: Pay Only After 10 Seconds of Video Viewing

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The social network adds it as an option along with the current three-second standard.

Mobile Video Views Show Alarming Growth

Mobile Video Views Show Alarming Growth

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Smartphone and tablet views have quadrupled in two years, leading mobile to claim 50% of video viewership by year's end, says a study.

The New Frontier of Mobile Marketing

The New Frontier of Mobile Marketing

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Here's a look at how some top brands are using live-streaming apps Meerkat and Periscope.

Half of Americans Watch Long Videos on Smartphones

Half of Americans Watch Long Videos on Smartphones

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And more than a third of people worldwide view 5-minute-plus videos on a daily basis, according to a new survey.

Video Content Is Important to Consumers

Video Content Is Important to Consumers

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More consumers prefer videos about products over videos on companies—82.9% versus 48.9%, respectively.

Video Content Is Important to Consumers

Video Content Is Important to Consumers

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More consumers prefer videos about products over videos on companies—82.9% versus 48.9%, respectively.

Original Digital Video Programming on the Rise

Original Digital Video Programming on the Rise

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59 million U.S. adults are tuning in to video at least once a month, a study finds.

Spotify Plans Move Into Video

Spotify Plans Move Into Video

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It's said to be looking for partners in video content development to expand usage and develop new ad revenue sources.

Snickers Satisfies Viewers' Hunger for Content

Snickers Satisfies Viewers' Hunger for Content

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A new series of funny vlogs—or video blogs—hits a sweet spot with fans of the chocolate bar.

Digital Video Ad Spending to Top $10 Billion in 2015

Digital Video Ad Spending to Top $10 Billion in 2015

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Two thirds of brands and agencies will shift budget away from TV to fund the 43% YOY increase.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...