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Targeting Video Series: Michele Fitzpatrick, SVP, strategy and insight, The Agency Inside Harte-Hanks
Melissa Hoffmann
February 08, 2012
Michele Fitzpatrick, SVP, strategy and insight, The Agency Inside Harte-Hanks, discusses consumer targeting with Direct Marketing News
Targeting Video Series: Philip Thorn, head of marketing, US direct, Hiscox
Allison Schiff
February 06, 2012
Philip Thorn, head of marketing, US direct, Hiscox and Hiscox head of communications Hunter Hoffmann discuss targeting in the insurance vertical
Targeting Video Series: Karen Quintos, SVP & CMO, Dell
Tim Peterson
February 01, 2012
Karen Quintos, SVP and CMO, Dell, on how the brand is striving to better target its customers
Ryon Harms, director of social media, Farmers Insurance
November 18, 2011
Ryon Harms, director of social media, Farmers Insurance, discusses how to best utilize social in the insurance game
Peter Kosmala, managing director, Digital Advertising Alliance
November 14, 2011
Peter Kosmala, managing director, Digital Advertising Alliance, explains the DAA's consumer awareness campaign related to the FTC's online privacy report
David Slayden, Boulder Digital Works
June 09, 2011
David Slayden, executive director at Boulder Digital Works, talks about how the new age of marketing education can help ease the talent deficit agencies are facing
David Wachs, founder/president of Cellit
May 18, 2011
Cellit founder/president David Wachs discusses mobile sites, message timing and consumer privacy
Paul Price, CEO, Creative Realities
May 06, 2011
Kevin McKeefery talks experiential marketing with agency head Paul Price
Frances Allen, CMO, Denny's
February 09, 2011
Kevin McKeefery talks with Frances Allen about Denny's "Always Open" marketing platform
Joe McCambley, co-founder, creative director, The Wonderfactory
January 05, 2011
Frank Washkuch talks with Joe McCambley, co-founder and creative director at The Wonderfactory, about the impact of the iPad on marketing and how brands are using the device to their advantage.
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