Jon Baron, CEO and cofounder of Tagman, sat down with Direct Marketing News to talk tips for making your digital spend count.
Getting your data ducks in a row—that's what it's all about. Tagman CEO and Cofounder Jon Baron talks marketing data layers, data collection, and using tags to break down those pesky silos.
Tagman CEO and Cofounder Jon Baron sat down with Direct Marketing News to chat about the whats, whys, and hows of tag management for marketers.
Direct Marketing News Editor-in-Chief Ginger Conlon sat down with JWT's trendspotting chief Ann Mack to talk about how to stay ahead of the curve in 2014.
Programmatic marketing use cases are much broader—and positioned to drive far more value—than what's associated with media transactions alone.
Winterberry Group's Bruce Biegel explains what programmatic media buying is and how the practice is likely to evolve.
No static here: The online radio company dishes on how its audience segmentation capabilities.
What would you be doing if you weren't doing marketing? It's a tantalizing question and the 2013 40 Under 40 winners have some meaty answers.
Carrie Chitsey, CEO of BLK24, was named one of the 2013 Direct Marketing News 40 Under 40 winners—but that doesn't mean she's going to sit on her laurels.
There's a perception right now that data and creativity are at odds in the marketing world—but according to Slavi Samardzija, chief analytics officer for KBM Group and Wunderman, the perception is not the reality.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.