A Q&A with Michael Fisher, president of Yes Lifecycle Marketing.
A Q&A with Mark Wright, president and CEO, Targetbase.
DMN's 2014 40 Under 40 winners offer up their predictions for the most important aspects or attributes of the marketer in 2015.
Targeted Victory cofounder Zac Moffatt dropped by the Direct Marketing News offices to talk metrics, email, social media, and political marketing.
Did your first-ever job teach you something useful that you still use today? The 2014 Marketing Hall of Femme honorees share their stories.
What was your first job and what did it teach you about marketing? The 2014 Marketing Hall of Femme honorees take a stroll down memory lane.
Any words of wisdom for the next generation of marketers? The 2014 Marketing Hall of Femme honorees share their advice.
What marketing buzzword drives you up a wall? The 2014 Marketing Hall of Femme honorees weigh in on the marketing jargon they'd be happy never to hear again.
What advice would you have for a young marketer just starting out in the industry? The 2014 Marketing Hall of Femme honorees share their wisdom.
Advertising Research Foundation President and CEO Gayle Fuguitt talks trends at ARF's re:Think 2014 conference in New York City.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.