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Videos

Targeting Video Series: Mark Miller, SVP, CRM practice lead, Digitas

Allison Schiff March 07, 2012

Mark Miller, SVP, CRM practice lead at Digitas provides CRM best practice tips and explains how to do targeting right

Targeting Video Series: Paul Notzold, group creative director, Aspen Marketing Services

Paul Notzold, Aspen Marketing Services February 21, 2012

Paul Notzold, group creative director, Aspen Marketing Services, a division of Epsilon on the unique connection between targeting and European cathedrals

Targeting Video Series: Richard April, VP marketing, AG Salesworks

Melissa Hoffmann February 15, 2012

Richard April, VP of marketing at AG Salesworks, and Melissa Hoffmann, news editor at Direct Marketing News discuss the ins and outs of customer targeting

Targeting Video Series: Ashley Johnston, VP of marketing, Experian

Juan Martinez February 13, 2012

Juan Martinez, senior editor at Direct Marketing News discusses targeting strategy in the email realm with Ashley Johnston, VP of marketing at Experian Marketing Services

Targeting Video Series: Michele Fitzpatrick, SVP, strategy and insight, The Agency Inside Harte-Hanks

Melissa Hoffmann February 08, 2012

Michele Fitzpatrick, SVP, strategy and insight, The Agency Inside Harte-Hanks, discusses consumer targeting with Direct Marketing News

Targeting Video Series: Philip Thorn, head of marketing, US direct, Hiscox

Allison Schiff February 06, 2012

Philip Thorn, head of marketing, US direct, Hiscox and Hiscox head of communications Hunter Hoffmann discuss targeting in the insurance vertical

Targeting Video Series: Karen Quintos, SVP & CMO, Dell

Tim Peterson February 01, 2012

Karen Quintos, SVP and CMO, Dell, on how the brand is striving to better target its customers

Ryon Harms, director of social media, Farmers Insurance

November 18, 2011

Ryon Harms, director of social media, Farmers Insurance, discusses how to best utilize social in the insurance game

Peter Kosmala, managing director, Digital Advertising Alliance

November 14, 2011

Peter Kosmala, managing director, Digital Advertising Alliance, explains the DAA's consumer awareness campaign related to the FTC's online privacy report

David Slayden, Boulder Digital Works

June 09, 2011

David Slayden, executive director at Boulder Digital Works, talks about how the new age of marketing education can help ease the talent deficit agencies are facing