Dell strives to better target its customers and market its brand.

Avoiding common email marketing mistakes will ultimately drive better campaign ROI.

These apps do the trick when it comes to interactive gamification.

Tim Anderson, SVP of retail and foodservice, Challenge Dairy, on the company's use of engaging, interactive marketing.

Marketing experts agree that gamification drives powerful and prolonged consumer engagements. But is the technology too new to invest in?

To grow their scale beyond borders, marketers must 
negotiate a maze of channels, data and cultures
.

Beiersdorf AG's skincare brand Nivea wanted to make a splash upon its 100th anniversary this year, kicking off a one-and-a-half billion dollar global multichannel campaign in 96 key markets — its largest global promotion ever.

Jennifer Barrett Glasgow, global privacy leader, Acxiom Corp., discusses privacy concerns among global marketers.

Competition 
among loyalty
 programs is
 more intense 
than ever, but
 are consumers 
cooling to them?

Hospitality and travel company Carlson relaunched its Goldpoints Plus hotel loyalty program on March 31. The revamped Club Carlson loyalty program featured free in-room Wi-Fi, no blackout dates, rollover nights and complimentary room upgrades, among other benefits.