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Main Feature Articles

Q&A: Brian McClary, social & emerging media analyst, Ford Motor Co.

JoAnn DeLuna May 01, 2012

Location-based technology and QR codes are in heavy rotation at the Ford Motor Company.

We're watching you: location-based privacy issues

JoAnn DeLuna May 01, 2012

Location-based services that depend upon intimate knowledge of customers' whereabouts give some customers pause.

Leveraging QR codes

JoAnn DeLuna May 01, 2012

LBS and QR codes leave an impression on the mobile marketing landscape.

Data drives e-commerce

Mercedes Cardona April 01, 2012

Retailers delve deep into their quantitative and qualitative consumer data to position brands and create rich customer experiences and personalized communications.

Mobile's surge

Juan Martinez April 01, 2012

Brands embrace mobile commerce by developing apps and building sites for smartphone and tablet users, as well as optimizing their e-commerce sites.

B-to-b on the go

Alex Palmer March 01, 2012

With each individual able to carry their business around with them on a tablet or phone, b-to-b marketing has sought a number of ways to reach on-the-go executives.