In Focus: Marketing Hall of Femme honoree Leontyne Greene-Sykes, Ikea U.S.'s former chief marketer, discusses keys to success for female marketers, and misconceptions about marketing.
In Focus: Marketing Hall of Femme honoree Emma Carrasco, NPR's chief marketer, expounds on the importance listening played to her journey from the stage to CMO.
In Focus: Marketing Hall of Femme honoree Mish Fletcher, chief marketer of OgilvyOne Worldwide, discusses the rewards of not-so-delicately balancing data with creativity.
Getting your data ducks in a row—that's what it's all about. Tagman CEO and Cofounder Jon Baron talks marketing data layers, data collection, and using tags to break down those pesky silos.
Carrie Chitsey, CEO of BLK24, was named one of the 2013 Direct Marketing News 40 Under 40 winners—but that doesn't mean she's going to sit on her laurels.
There's a perception right now that data and creativity are at odds in the marketing world—but according to Slavi Samardzija, chief analytics officer for KBM Group and Wunderman, the perception is not the reality.
What's the best thing a customer ever said to you? A few of the 2013 Direct Marketing News 40 Under 40 winners share their stories. (Hint: Their clients love them.)
Brad Wamsley, managing director of the telecom and B2B practice at Harte-Hanks, dives deep with Direct Marketing News on how B2B marketers can tap into marketing technology to improve their performance.
What are marketers obsessing over that isn't such a big deal, and what are they ignoring that they really should be paying more attention to? The answer, as always, is data.
As marketers' use of data intensifies, some fear that creativity will suffer. Experts from Wilde Agency, OgilvyOne New York, zednext, and Adobe weigh in on whether data and creativity are like peanut butter and jelly—or oil and water.
How shoppers interact with brands is more multichannel today than ever before. So, how do marketers approach these consumers differently than consumers of the past?
Where does the responsibility lie for consumer privacy in terms of data used for marketing? Experts from Teradata, Epsilon, and Ogilvy & Mather share their views at DMA2013.
Video: Data isn't going away and CMOs need to learn to take a more holistic approach to data-driven marketing, says Lisa Arthur, CMO of Teradata.
When it comes to selecting an agency, Jim Heughens, managing director of The Agency Inside Harte-Hanks, says that a little self-awareness goes a long way.
What can marketers do to improve their effectiveness? David Lowndes, director of product marketing at Iron Mountain, talks efficiency, effectiveness, and compliance.
What's more valuable to business performance: emotional or behavioral loyalty, and why? Experts from RAPP, AIMIA, and LoyaltyOne weigh in at DMA2013.
The end of email? Not quite. While the media world continues to innovate and present new channels for audience communication and interaction, email often gets maligned as passé.
Erich Joachimsthaler, founder and CEO of consulting firm Vivaldi Partners Group, talks about how to get a handle on the changing behaviors of increasingly social consumers.
Marketers and technologists need to collaborate, now more than ever—especially considering that oft-quoted Gartner stat about CMOs spending more than CIOs by 2017.
Bruce Biegel, senior managing director at Winterberry Group, discusses the critical—but frequently misunderstood—challenge of marketing data governance in enterprises today.
It's not rocket science. Investing in good content is always a good idea, says Frans Van Hulle, ReviMedia CEO, in part two of our lead gen video series.
Frans Van Hulle, CEO and cofounder of ReviMedia, sits down with Direct Marketing News to talk lead gen dos and don'ts with Web Editor Allison Schiff.
HubSpot CMO—and 2012 40 Under 40 winner—Mike Volpe, takes a moment to talk content marketing in context with Direct Marketing News Editor-in-Chief Ginger Conlon.
What does the future of marketing hold? Hawkeye's Executive Director Larry Kimmel explains in the final installment of this three-part video series.
What are the undeniable truths that have been around since the dawn of data-driven scientific marketing? Larry Kimmel, executive director of hawkeye, explains in part one of this three-part video series.
Direct marketing is evolving. No one can argue with that—so we polled some attendees at the 2012 DMA show in Vegas to see what's really floating their respective boats.
Avectra's John Clese weighs in on social CRM, how to handle data, crowdsourced fundraising, and other issues affecting the not-for-profit sector.
SnailWorks president Dave Lewis chats about the SnailWorks platform for integrating email, landing pages, and other online channels with traditional media to get the most bang for your direct marketing buck.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.