Marketing Talking Points [Video]

Marketing Talking Points [Video]

Targeted Victory cofounder Zac Moffatt dropped by the Direct Marketing News offices to talk metrics, email, social media, and political marketing.

What Did You Learn From Your First Job? [Video]

What Did You Learn From Your First Job? [Video]

Did your first-ever job teach you something useful that you still use today? The 2014 Marketing Hall of Femme honorees share their stories.

What Was Your Very First Job? [Video]

What Was Your Very First Job? [Video]

What was your first job and what did it teach you about marketing? The 2014 Marketing Hall of Femme honorees take a stroll down memory lane.

Advice for Life [Video]

Advice for Life [Video]

Any words of wisdom for the next generation of marketers? The 2014 Marketing Hall of Femme honorees share their advice.

Most Annoying Marketing Buzzwords [Video]

Most Annoying Marketing Buzzwords [Video]

What marketing buzzword drives you up a wall? The 2014 Marketing Hall of Femme honorees weigh in on the marketing jargon they'd be happy never to hear again.

Advice for Young Marketers [Video]

Advice for Young Marketers [Video]

What advice would you have for a young marketer just starting out in the industry? The 2014 Marketing Hall of Femme honorees share their wisdom.

Video: 3 Questions With the ARF's Gayle Fuguitt

Video: 3 Questions With the ARF's Gayle Fuguitt

Advertising Research Foundation President and CEO Gayle Fuguitt talks trends at ARF's re:Think 2014 conference in New York City.

Video: Tag Management = ROI

Video: Tag Management = ROI

Jon Baron, CEO and cofounder of Tagman, sat down with Direct Marketing News to talk tips for making your digital spend count.

Video: Tags and Data

Video: Tags and Data

Getting your data ducks in a row—that's what it's all about. Tagman CEO and Cofounder Jon Baron talks marketing data layers, data collection, and using tags to break down those pesky silos.

Video: The Basics of Tag Management

Video: The Basics of Tag Management

Tagman CEO and Cofounder Jon Baron sat down with Direct Marketing News to chat about the whats, whys, and hows of tag management for marketers.

Video: Staying Ahead of the Curve in 2014

Video: Staying Ahead of the Curve in 2014

Direct Marketing News Editor-in-Chief Ginger Conlon sat down with JWT's trendspotting chief Ann Mack to talk about how to stay ahead of the curve in 2014.

Video: Beyond Programmatic Media Buying

Video: Beyond Programmatic Media Buying

Programmatic marketing use cases are much broader—and positioned to drive far more value—than what's associated with media transactions alone.

Video: Programmatic Media Buying

Video: Programmatic Media Buying

Winterberry Group's Bruce Biegel explains what programmatic media buying is and how the practice is likely to evolve.

Pandora's Audience Panorama

Pandora's Audience Panorama

No static here: The online radio company dishes on how its audience segmentation capabilities.

Video: 40 Under 40 Dish on Alternative Dream Jobs

Video: 40 Under 40 Dish on Alternative Dream Jobs

What would you be doing if you weren't doing marketing? It's a tantalizing question and the 2013 40 Under 40 winners have some meaty answers.

Video: What's Next With 40 Under 40 Winner Carrie Chitsey

Video: What's Next With 40 Under 40 Winner Carrie Chitsey

Carrie Chitsey, CEO of BLK24, was named one of the 2013 Direct Marketing News 40 Under 40 winners—but that doesn't mean she's going to sit on her laurels.

Video: Data Versus Creativity With Wunderman's Slavi Samardzija

Video: Data Versus Creativity With Wunderman's Slavi Samardzija

There's a perception right now that data and creativity are at odds in the marketing world—but according to Slavi Samardzija, chief analytics officer for KBM Group and Wunderman, the perception is not the reality.

Video: 2013 40 Under 40 Customer Love

Video: 2013 40 Under 40 Customer Love

What's the best thing a customer ever said to you? A few of the 2013 Direct Marketing News 40 Under 40 winners share their stories. (Hint: Their clients love them.)

Video: Jodie Sangster Takes the Lead

Video: Jodie Sangster Takes the Lead

The 2013 Direct Marketing News 40 Under 40 winner talks leadership, data, and new marketing skill sets.

Video: The Data Hairball

Video: The Data Hairball

Lisa Arthur, CMO of Teradata Applications, shares tips on how marketers can get a handle on the snarl of data accosting them at every turn.

Video: The Skinny on Digital Printing

Video: The Skinny on Digital Printing

Direct mail generated more than $642 billion in sales in 2012. Says Joe Ewers of Harte-Hanks: "There's no question direct mail works."

Video: An Inside View on B2B Tech

Video: An Inside View on B2B Tech

Brad Wamsley, managing director of the telecom and B2B practice at Harte-Hanks, dives deep with Direct Marketing News on how B2B marketers can tap into marketing technology to improve their performance.

Live from DMA2013: What Keeps Marketers Up at Night?

Live from DMA2013: What Keeps Marketers Up at Night?

What are marketers obsessing over that isn't such a big deal, and what are they ignoring that they really should be paying more attention to? The answer, as always, is data.

One Tough Question at DMA2013: Is Data Killing Creativity?

One Tough Question at DMA2013: Is Data Killing Creativity?

As marketers' use of data intensifies, some fear that creativity will suffer. Experts from Wilde Agency, OgilvyOne New York, zednext, and Adobe weigh in on whether data and creativity are like peanut butter and jelly—or oil and water.

Live from DMA2013: Destroying Siloed Thinking

Live from DMA2013: Destroying Siloed Thinking

Yes Agency Services Managing Director Mike Penney talks technology and shares tips for getting actionable with your data.

Video: The Digitally Connected Consumer

Video: The Digitally Connected Consumer

How shoppers interact with brands is more multichannel today than ever before. So, how do marketers approach these consumers differently than consumers of the past?

One Tough Question at DMA2013: Who's Responsible for Data Privacy Education?

One Tough Question at DMA2013: Who's Responsible for Data Privacy Education?

Where does the responsibility lie for consumer privacy in terms of data used for marketing? Experts from Teradata, Epsilon, and Ogilvy & Mather share their views at DMA2013.

Live from DMA2013: It's All About Data-Driven Marketing

Live from DMA2013: It's All About Data-Driven Marketing

Video: Data isn't going away and CMOs need to learn to take a more holistic approach to data-driven marketing, says Lisa Arthur, CMO of Teradata.

Live from DMA2013: Winterberry Group's 2014 Forecast

Live from DMA2013: Winterberry Group's 2014 Forecast

What will be the big marketing trends in 2014? Bruce Biegel, senior managing partner at Winterberry Group, shares his predictions.

Video: How Is the Role of an Agency Changing?

Video: How Is the Role of an Agency Changing?

When it comes to selecting an agency, Jim Heughens, managing director of The Agency Inside Harte-Hanks, says that a little self-awareness goes a long way.

Live from DMA2013: A Chat With Iron Mountain on Marketing Effectiveness

Live from DMA2013: A Chat With Iron Mountain on Marketing Effectiveness

What can marketers do to improve their effectiveness? David Lowndes, director of product marketing at Iron Mountain, talks efficiency, effectiveness, and compliance.

One Tough Question at DMA2013: Behavioral vs. Emotional Loyalty

One Tough Question at DMA2013: Behavioral vs. Emotional Loyalty

What's more valuable to business performance: emotional or behavioral loyalty, and why? Experts from RAPP, AIMIA, and LoyaltyOne weigh in at DMA2013.

Video: 2013 40 Under 40 Trend Watch

Video: 2013 40 Under 40 Trend Watch

What's the most overrated or underrated trend you're seeing right now? Direct Marketing News catches up with a few of the 2013 40 Under 40 winners.

Video: J. Hilburn's Customer Experience Pops

Video: J. Hilburn's Customer Experience Pops

Direct Marketing News Editor-in-Chief Ginger Conlon talks to Veeral Rathod, cofounder of J. Hilburn, at the luxury menswear brand's new pop-store in NYC.

Video: RTB and Driving Mobile Growth

Video: RTB and Driving Mobile Growth

For marketers that are not yet buying ads on mobile devices, it's well worth exploring.

Data and the State of Email Marketing

Data and the State of Email Marketing

The end of email? Not quite. While the media world continues to innovate and present new channels for audience communication and interaction, email often gets maligned as passé.

Video: Pros and Cons of RTB for B2B Marketers

Video: Pros and Cons of RTB for B2B Marketers

Real-time bidding presents a number of opportunities for B2B marketers, but also a number of challenges. SiteScout's Matt Sauls weighs in.

Video: Finding Your Audience with RTB

Video: Finding Your Audience with RTB

A run-down of the the major buying methods that are made available via real-time bidding.

Video: What is Real Time Bidding?

Video: What is Real Time Bidding?

Unlike traditional digital sales, RTB creates a unique transaction for every single impression at the moment the ad is shown.

Data and Omnichannel Marketing

Data and Omnichannel Marketing

Constituents of the marketing community have had no shortage of new terms, imperatives and buzz words to contend with.

Video: Social Currency and What It Means to You

Video: Social Currency and What It Means to You

Erich Joachimsthaler, founder and CEO of consulting firm Vivaldi Partners Group, talks about how to get a handle on the changing behaviors of increasingly social consumers.

Why Does Data Governance Matter?

Why Does Data Governance Matter?

With consumer data growing—in size, influence and importance—having a strategic plan to manage and use those information assets has never been more important.

Video: What Can CMOs and CIOs Do to 'Feel the Love?'

Video: What Can CMOs and CIOs Do to 'Feel the Love?'

Marketers and technologists need to collaborate, now more than ever—especially considering that oft-quoted Gartner stat about CMOs spending more than CIOs by 2017.

Video: Make Your Mobile Holistic

Video: Make Your Mobile Holistic

Howie Schwartz, founder and CEO of Human Demand, on how to keep your mobile apps on track.

Video: Mobile Needs Its Own Strategy

Video: Mobile Needs Its Own Strategy

Howie Schwartz, founder and CEO of Human Demand, on mobile tracking, mobile strategy, and the top mistakes mobile marketers are making today.

The Issue of Data Governance

The Issue of Data Governance

Bruce Biegel, senior managing director at Winterberry Group, discusses the critical—but frequently misunderstood—challenge of marketing data governance in enterprises today.

Video: Turn Your Customers on With Mobile

Video: Turn Your Customers on With Mobile

Howie Schwartz, founder and CEO of Human Demand, on how to make sure your mobile acquisition strategy doesn't suck.

Video: DMEF Looks to Sharpen Its Marketing Edge

Video: DMEF Looks to Sharpen Its Marketing Edge

A name change for the foundation aims to better highlight its mission and growth strategy.

40 Under 40: Top Trends

40 Under 40: Top Trends

What trends are trending? The 2012 40 Under 40 winners talk about the top trends capturing the interest of their customers right now.

The Complexity of Systems and Platforms

The Complexity of Systems and Platforms

Bruce Biegel of Winterberry Group, discusses the systems, platforms, and processes marketers need to adopt to make Big Data actionable.

The Proliferation of Data Use Cases

The Proliferation of Data Use Cases

Bruce Biegel, senior managing director at Winterberry Group, discusses the prominent digital data use cases for marketing related to the Big Data opportunity,

The State of Marketing Data

The State of Marketing Data

The term Big Data is everywhere these days, and marketers are frequently promised transformative results through its utilization.

ReviMedia Video Series, Part 3: Timeless Lead Gen Tips

ReviMedia Video Series, Part 3: Timeless Lead Gen Tips

Frans Van Hulle, CEO and cofounder of ReviMedia, talks lead gen tech and scoring with Direct Marketing News Web Editor Allison Schiff.

ReviMedia Video Series, Part 2: Use Content To Bolster Your Lead Gen

ReviMedia Video Series, Part 2: Use Content To Bolster Your Lead Gen

It's not rocket science. Investing in good content is always a good idea, says Frans Van Hulle, ReviMedia CEO, in part two of our lead gen video series.

ReviMedia Video Series, Part 1: Get Your Lead Gen Strategy In Gear

ReviMedia Video Series, Part 1: Get Your Lead Gen Strategy In Gear

Frans Van Hulle, CEO and cofounder of ReviMedia, sits down with Direct Marketing News to talk lead gen dos and don'ts with Web Editor Allison Schiff.

A Video Chat with Mike Volpe, CMO, HubSpot

A Video Chat with Mike Volpe, CMO, HubSpot

HubSpot CMO—and 2012 40 Under 40 winner—Mike Volpe, takes a moment to talk content marketing in context with Direct Marketing News Editor-in-Chief Ginger Conlon.

Video: A Chat with 40 Under 40 Honoree Zihla Salinas, CMO, RAPP

Video: A Chat with 40 Under 40 Honoree Zihla Salinas, CMO, RAPP

Zihla Salinas, CMO and chief development officer at RAPP, talks about her laser-focus on strategy.

Hawkeye Video Series, Part 3: The Future of Marketing

Hawkeye Video Series, Part 3: The Future of Marketing

What does the future of marketing hold? Hawkeye's Executive Director Larry Kimmel explains in the final installment of this three-part video series.

Hawkeye Video Series, Part 2: Marketing Today

Hawkeye Video Series, Part 2: Marketing Today

What about marketing is in the process of changing today? Hawkeye Executive Director Larry Kimmel explains in part two of this three-part video series.

Hawkeye Video Series, Part 1: The Timeless Truths of Marketing

Hawkeye Video Series, Part 1: The Timeless Truths of Marketing

What are the undeniable truths that have been around since the dawn of data-driven scientific marketing? Larry Kimmel, executive director of hawkeye, explains in part one of this three-part video series.

Video: Jim Parkinson, chief digital officer, Valassis

Video: Jim Parkinson, chief digital officer, Valassis

Jim Parkinson, chief digital officer and EVP of digital media at Valassis, talks QR codes, augmented reality, and cool print campaigns.

Video: Richy Glassberg, COO & CRO, Medialets

Video: Richy Glassberg, COO & CRO, Medialets

Medialets COO and Chief Revenue Officer Richy Glassberg talks mobile trends for 2013.

Video: Lisa Joy Rosner, CMO, NetBase

Video: Lisa Joy Rosner, CMO, NetBase

"Marketing marketing to marketing." It's a little bit magic and a little bit logic—but its 100% about helping marketing professionals do their jobs better.

Video: Quinn Jalli, SVP, Strategic Initiatives Group, Epsilon

Video: Quinn Jalli, SVP, Strategic Initiatives Group, Epsilon

What's in when it comes to the inbox? Epsilon's Quinn Jalli talks email with Direct Marketing News Editor-in-Chief Ginger Conlon.

John Kottcamp, chief strategy officer & CMO, Tahzoo

John Kottcamp, chief strategy officer & CMO, Tahzoo

Customer experience is hot, hot, hot. John Kottcamp, chief strategy officer & CMO, Tahzoo delves into what marketers need to know.

40 under 40: The Lyrical G

40 under 40: The Lyrical G

Kenshoo CMO and Direct Marketing News 40 under 40 winner Aaron Goldman (a.k.a. The Lyrical G) lays down a rap.

40 under 40: What's been your favorite campaign to work on?

40 under 40: What's been your favorite campaign to work on?

It's all about the work. The 40 under 40 winners share the campaigns they worked on that they're most proud of.

Getting cheesy with the 40 under 40

Getting cheesy with the 40 under 40

It's a burning question: If you were a cheese, what kind of cheese would you be?

40 under 40: What is your defining moment?

40 under 40: What is your defining moment?

Most everyone can think back to one moment that sticks out for them on their career path so far. The Direct Marketing News 40 under 40 share theirs.

40 under 40: Who was your mentor?

40 under 40: Who was your mentor?

The 2012 Direct Marketing News 40 Under 40 on how their mentors impacted their careers.

40 under 40: What's the best thing a customer ever said to you?

40 under 40: What's the best thing a customer ever said to you?

The 2012 Direct Marketing News 40 Under 40 on the best compliments they've ever received from customers and clients.

Live from DMA2012: Godiva

Live from DMA2012: Godiva

Godiva's Pete Campbell, director of corporate sales and customer service on why it's the personal touch that matters, whether we're talking B2B or B2C.

Live from DMA 2012: What's exciting about direct right now?

Live from DMA 2012: What's exciting about direct right now?

Direct marketing is evolving. No one can argue with that—so we polled some attendees at the 2012 DMA show in Vegas to see what's really floating their respective boats.

Live from DMA2012: Infogroup

Live from DMA2012: Infogroup

Lists are still bread and butter for marketers, according to Infogroup's Jeff Adee, SVP of B2B list services, speaking at the 2012 DMA show in Las Vegas.

Live from DMA2012: The Agency Inside Harte-Hanks

Live from DMA2012: The Agency Inside Harte-Hanks

Michelle Fitzpatrick, VP of strategy and insight at The Agency Inside Harte-Hanks takes a moment to discuss multichannel strategy at DMA 2012.

Live from DMA2012: MeritDirect

Live from DMA2012: MeritDirect

MeritDirect CEO Rob Sanchez at DMA 2012 on what it takes for marketers to be successful in an integrated environment.

Live from DMA2012: Yesmail Interactive

Live from DMA2012: Yesmail Interactive

We caught up with Matt Gault, VP of channel strategy at Yesmail Interactive at the 2012 DMA show in Las Vegas for some hot email tips.

Dimitri Maex, managing director, OgilvyOne

Dimitri Maex, managing director, OgilvyOne

Numbers can be sexy—and they're also vital to direct marketing.

Dave Kelly, CEO, Analytics-IQ

Dave Kelly, CEO, Analytics-IQ

Dave Kelly, CEO of Analytics-IQ on why automation is like a car: It can get you where you want to go, but a human still needs to drive it.

Eric Litman, chairman & CEO, Medialets

Eric Litman, chairman & CEO, Medialets

Eric Litman, chairman and CEO of Medialets discusses the mobile Web experience and the threat of showrooming.

Michael Moore, VP of technology, Moosejaw Mountaineering

Michael Moore, VP of technology, Moosejaw Mountaineering

Moosejaw's VP of technology Michael Moore on the CIO/CMO relationship. It's like a marriage.

Not-for-Profits: John Clese, director of product marketing, Avectra

Not-for-Profits: John Clese, director of product marketing, Avectra

Avectra's John Clese weighs in on social CRM, how to handle data, crowdsourced fundraising, and other issues affecting the not-for-profit sector.

Sponsored Video: A Demonstration of SnailWorks

Sponsored Video: A Demonstration of SnailWorks

SnailWorks president Dave Lewis chats about the SnailWorks platform for integrating email, landing pages, and other online channels with traditional media to get the most bang for your direct marketing buck.

IBM Video Series, part 3: John Kennedy, VP, corporate marketing

IBM Video Series, part 3: John Kennedy, VP, corporate marketing

In the final video of the series, IBM's John Kennedy discusses how marketers need to use the vast amount of data at their fingertips to make the customer experience more personal.

IBM Video Series, part 2: John Kennedy, VP, corporate marketing

IBM Video Series, part 2: John Kennedy, VP, corporate marketing

IBM's John Kennedy shares insights on the impact of social media on brands.

IBM Video Series, part 1: John Kennedy, VP, corporate marketing

IBM Video Series, part 1: John Kennedy, VP, corporate marketing

IBM's John Kennedy chats with Direct Marketing News web editor Allison Schiff about the company's recent State of Marketing 2012 survey.

Mobile tracking: Howie Schwartz, CEO, Human Demand

Mobile tracking: Howie Schwartz, CEO, Human Demand

Human Demand CEO Howie Schwartz discusses the myths and realities of mobile tracking.

E-commerce Video Series: Josh Boaz, cofounder & managing director, Direct Agents

E-commerce Video Series: Josh Boaz, cofounder & managing director, Direct Agents

Direct Agents cofounder Josh Boaz shares insights on e-commerce trends.

E-commerce Video Series, Mary Beth Keelty, VP, marketing & sales development, Zeta Interactive

E-commerce Video Series, Mary Beth Keelty, VP, marketing & sales development, Zeta Interactive

Mary Beth Keelty, VP of marketing & sales development at Zeta Interactive on why e-commerce is a game changer for direct marketers.

E-commerce Video Series, Marc Ginsberg, EVP, merchant services, Cardlytics

E-commerce Video Series, Marc Ginsberg, EVP, merchant services, Cardlytics

Marc Ginsberg, EVP, merchant services at Cardlytics on the ins and outs of transaction-driven marketing.

E-commerce Video Series: Shannon Aronson, VP, Consumer digital experience, Epsilon

E-commerce Video Series: Shannon Aronson, VP, Consumer digital experience, Epsilon

Epsilon's VP of consumer digital experience Shannon Aronson explains what a campaign needs if it's going to be a social media success.

E-commerce Video Series: Mike Perrone, cofounder & COO, SocialFlow

E-commerce Video Series: Mike Perrone, cofounder & COO, SocialFlow

Facebook as a real e-commerce channel in the future? That's going to come down to building trust and engagement with a marketer's specific audience.

E-commerce Video Series: Saskia Sorrosa, VP of multicultural marketing, NBA

E-commerce Video Series: Saskia Sorrosa, VP of multicultural marketing, NBA

The NBA's Saskia Sorosa discusses the brand's recent Hispanic marketing efforts through éne•bé•a (NBA in Spanish), its Spanish language website.

E-commerce Video Series: Thomas Mueller, global director of customer experience, Siegel + Gale

E-commerce Video Series: Thomas Mueller, global director of customer experience, Siegel + Gale

Thomas Mueller explains why brands don't have to be everywhere at once in order to be successful and provides other e-commerce and branding tips.

E-commerce Video Series: David Zwang, principal, Zwang & Co.

E-commerce Video Series: David Zwang, principal, Zwang & Co.

David Zwang dives deep on some of the biggest challenges facing marketers today and what they can do to overcome them.

Targeting Video Series: Mark Miller, SVP, CRM practice lead, Digitas

Targeting Video Series: Mark Miller, SVP, CRM practice lead, Digitas

Mark Miller, SVP, CRM practice lead at Digitas provides CRM best practice tips and explains how to do targeting right

Targeting Video Series: Paul Notzold, group creative director, Aspen Marketing Services

Targeting Video Series: Paul Notzold, group creative director, Aspen Marketing Services

Paul Notzold, group creative director, Aspen Marketing Services, a division of Epsilon on the unique connection between targeting and European cathedrals

Targeting Video Series: Richard April, VP marketing, AG Salesworks

Targeting Video Series: Richard April, VP marketing, AG Salesworks

Richard April, VP of marketing at AG Salesworks, and Melissa Hoffmann, news editor at Direct Marketing News discuss the ins and outs of customer targeting

Targeting Video Series: Ashley Johnston, VP of marketing, Experian

Targeting Video Series: Ashley Johnston, VP of marketing, Experian

Juan Martinez, senior editor at Direct Marketing News discusses targeting strategy in the email realm with Ashley Johnston, VP of marketing at Experian Marketing Services

Targeting Video Series: Michele Fitzpatrick, SVP, strategy and insight, The Agency Inside Harte-Hanks

Targeting Video Series: Michele Fitzpatrick, SVP, strategy and insight, The Agency Inside Harte-Hanks

Michele Fitzpatrick, SVP, strategy and insight, The Agency Inside Harte-Hanks, discusses consumer targeting with Direct Marketing News

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