Jon Baron explains customer engagement, why it will remain a marketing focus, and how to track this important metric.
Dale Renner dishes on how marketers can leverage their data to drive relevance and revenue.
A Q&A with Michael Fisher, president of Yes Lifecycle Marketing.
A Q&A with Mark Wright, president and CEO, Targetbase.
DMN's 2014 40 Under 40 winners offer up their predictions for the most important aspects or attributes of the marketer in 2015.
Targeted Victory cofounder Zac Moffatt dropped by the Direct Marketing News offices to talk metrics, email, social media, and political marketing.
Did your first-ever job teach you something useful that you still use today? The 2014 Marketing Hall of Femme honorees share their stories.
What was your first job and what did it teach you about marketing? The 2014 Marketing Hall of Femme honorees take a stroll down memory lane.
Any words of wisdom for the next generation of marketers? The 2014 Marketing Hall of Femme honorees share their advice.
What marketing buzzword drives you up a wall? The 2014 Marketing Hall of Femme honorees weigh in on the marketing jargon they'd be happy never to hear again.
What advice would you have for a young marketer just starting out in the industry? The 2014 Marketing Hall of Femme honorees share their wisdom.
Advertising Research Foundation President and CEO Gayle Fuguitt talks trends at ARF's re:Think 2014 conference in New York City.
Jon Baron, CEO and cofounder of Tagman, sat down with Direct Marketing News to talk tips for making your digital spend count.
Getting your data ducks in a row—that's what it's all about. Tagman CEO and Cofounder Jon Baron talks marketing data layers, data collection, and using tags to break down those pesky silos.
Tagman CEO and Cofounder Jon Baron sat down with Direct Marketing News to chat about the whats, whys, and hows of tag management for marketers.
Direct Marketing News Editor-in-Chief Ginger Conlon sat down with JWT's trendspotting chief Ann Mack to talk about how to stay ahead of the curve in 2014.
Programmatic marketing use cases are much broader—and positioned to drive far more value—than what's associated with media transactions alone.
Winterberry Group's Bruce Biegel explains what programmatic media buying is and how the practice is likely to evolve.
No static here: The online radio company dishes on how its audience segmentation capabilities.
What would you be doing if you weren't doing marketing? It's a tantalizing question and the 2013 40 Under 40 winners have some meaty answers.
Carrie Chitsey, CEO of BLK24, was named one of the 2013 Direct Marketing News 40 Under 40 winners—but that doesn't mean she's going to sit on her laurels.
There's a perception right now that data and creativity are at odds in the marketing world—but according to Slavi Samardzija, chief analytics officer for KBM Group and Wunderman, the perception is not the reality.
What's the best thing a customer ever said to you? A few of the 2013 Direct Marketing News 40 Under 40 winners share their stories. (Hint: Their clients love them.)
The 2013 Direct Marketing News 40 Under 40 winner talks leadership, data, and new marketing skill sets.
Lisa Arthur, CMO of Teradata Applications, shares tips on how marketers can get a handle on the snarl of data accosting them at every turn.
Direct mail generated more than $642 billion in sales in 2012. Says Joe Ewers of Harte-Hanks: "There's no question direct mail works."
Brad Wamsley, managing director of the telecom and B2B practice at Harte-Hanks, dives deep with Direct Marketing News on how B2B marketers can tap into marketing technology to improve their performance.
What are marketers obsessing over that isn't such a big deal, and what are they ignoring that they really should be paying more attention to? The answer, as always, is data.
As marketers' use of data intensifies, some fear that creativity will suffer. Experts from Wilde Agency, OgilvyOne New York, zednext, and Adobe weigh in on whether data and creativity are like peanut butter and jelly—or oil and water.
Yes Agency Services Managing Director Mike Penney talks technology and shares tips for getting actionable with your data.
How shoppers interact with brands is more multichannel today than ever before. So, how do marketers approach these consumers differently than consumers of the past?
Where does the responsibility lie for consumer privacy in terms of data used for marketing? Experts from Teradata, Epsilon, and Ogilvy & Mather share their views at DMA2013.
Video: Data isn't going away and CMOs need to learn to take a more holistic approach to data-driven marketing, says Lisa Arthur, CMO of Teradata.
What will be the big marketing trends in 2014? Bruce Biegel, senior managing partner at Winterberry Group, shares his predictions.
When it comes to selecting an agency, Jim Heughens, managing director of The Agency Inside Harte-Hanks, says that a little self-awareness goes a long way.
What can marketers do to improve their effectiveness? David Lowndes, director of product marketing at Iron Mountain, talks efficiency, effectiveness, and compliance.
What's more valuable to business performance: emotional or behavioral loyalty, and why? Experts from RAPP, AIMIA, and LoyaltyOne weigh in at DMA2013.
What's the most overrated or underrated trend you're seeing right now? Direct Marketing News catches up with a few of the 2013 40 Under 40 winners.
Direct Marketing News Editor-in-Chief Ginger Conlon talks to Veeral Rathod, cofounder of J. Hilburn, at the luxury menswear brand's new pop-store in NYC.
For marketers that are not yet buying ads on mobile devices, it's well worth exploring.
The end of email? Not quite. While the media world continues to innovate and present new channels for audience communication and interaction, email often gets maligned as passé.
Real-time bidding presents a number of opportunities for B2B marketers, but also a number of challenges. SiteScout's Matt Sauls weighs in.
A run-down of the the major buying methods that are made available via real-time bidding.
Unlike traditional digital sales, RTB creates a unique transaction for every single impression at the moment the ad is shown.
Constituents of the marketing community have had no shortage of new terms, imperatives and buzz words to contend with.
Erich Joachimsthaler, founder and CEO of consulting firm Vivaldi Partners Group, talks about how to get a handle on the changing behaviors of increasingly social consumers.
With consumer data growing—in size, influence and importance—having a strategic plan to manage and use those information assets has never been more important.
Marketers and technologists need to collaborate, now more than ever—especially considering that oft-quoted Gartner stat about CMOs spending more than CIOs by 2017.
Howie Schwartz, founder and CEO of Human Demand, on how to keep your mobile apps on track.
Howie Schwartz, founder and CEO of Human Demand, on mobile tracking, mobile strategy, and the top mistakes mobile marketers are making today.
Bruce Biegel, senior managing director at Winterberry Group, discusses the critical—but frequently misunderstood—challenge of marketing data governance in enterprises today.
Howie Schwartz, founder and CEO of Human Demand, on how to make sure your mobile acquisition strategy doesn't suck.
A name change for the foundation aims to better highlight its mission and growth strategy.
What trends are trending? The 2012 40 Under 40 winners talk about the top trends capturing the interest of their customers right now.
Bruce Biegel of Winterberry Group, discusses the systems, platforms, and processes marketers need to adopt to make Big Data actionable.
Bruce Biegel, senior managing director at Winterberry Group, discusses the prominent digital data use cases for marketing related to the Big Data opportunity,
The term Big Data is everywhere these days, and marketers are frequently promised transformative results through its utilization.
Frans Van Hulle, CEO and cofounder of ReviMedia, talks lead gen tech and scoring with Direct Marketing News Web Editor Allison Schiff.
It's not rocket science. Investing in good content is always a good idea, says Frans Van Hulle, ReviMedia CEO, in part two of our lead gen video series.
Frans Van Hulle, CEO and cofounder of ReviMedia, sits down with Direct Marketing News to talk lead gen dos and don'ts with Web Editor Allison Schiff.
HubSpot CMO—and 2012 40 Under 40 winner—Mike Volpe, takes a moment to talk content marketing in context with Direct Marketing News Editor-in-Chief Ginger Conlon.
Zihla Salinas, CMO and chief development officer at RAPP, talks about her laser-focus on strategy.
What does the future of marketing hold? Hawkeye's Executive Director Larry Kimmel explains in the final installment of this three-part video series.
What about marketing is in the process of changing today? Hawkeye Executive Director Larry Kimmel explains in part two of this three-part video series.
What are the undeniable truths that have been around since the dawn of data-driven scientific marketing? Larry Kimmel, executive director of hawkeye, explains in part one of this three-part video series.
Jim Parkinson, chief digital officer and EVP of digital media at Valassis, talks QR codes, augmented reality, and cool print campaigns.
Medialets COO and Chief Revenue Officer Richy Glassberg talks mobile trends for 2013.
"Marketing marketing to marketing." It's a little bit magic and a little bit logic—but its 100% about helping marketing professionals do their jobs better.
What's in when it comes to the inbox? Epsilon's Quinn Jalli talks email with Direct Marketing News Editor-in-Chief Ginger Conlon.
Customer experience is hot, hot, hot. John Kottcamp, chief strategy officer & CMO, Tahzoo delves into what marketers need to know.
Kenshoo CMO and Direct Marketing News 40 under 40 winner Aaron Goldman (a.k.a. The Lyrical G) lays down a rap.
It's all about the work. The 40 under 40 winners share the campaigns they worked on that they're most proud of.
It's a burning question: If you were a cheese, what kind of cheese would you be?
Most everyone can think back to one moment that sticks out for them on their career path so far. The Direct Marketing News 40 under 40 share theirs.
The 2012 Direct Marketing News 40 Under 40 on how their mentors impacted their careers.
The 2012 Direct Marketing News 40 Under 40 on the best compliments they've ever received from customers and clients.
Godiva's Pete Campbell, director of corporate sales and customer service on why it's the personal touch that matters, whether we're talking B2B or B2C.
Direct marketing is evolving. No one can argue with that—so we polled some attendees at the 2012 DMA show in Vegas to see what's really floating their respective boats.
Lists are still bread and butter for marketers, according to Infogroup's Jeff Adee, SVP of B2B list services, speaking at the 2012 DMA show in Las Vegas.
Michelle Fitzpatrick, VP of strategy and insight at The Agency Inside Harte-Hanks takes a moment to discuss multichannel strategy at DMA 2012.
MeritDirect CEO Rob Sanchez at DMA 2012 on what it takes for marketers to be successful in an integrated environment.
We caught up with Matt Gault, VP of channel strategy at Yesmail Interactive at the 2012 DMA show in Las Vegas for some hot email tips.
Numbers can be sexy—and they're also vital to direct marketing.
Dave Kelly, CEO of Analytics-IQ on why automation is like a car: It can get you where you want to go, but a human still needs to drive it.
Eric Litman, chairman and CEO of Medialets discusses the mobile Web experience and the threat of showrooming.
Moosejaw's VP of technology Michael Moore on the CIO/CMO relationship. It's like a marriage.
Avectra's John Clese weighs in on social CRM, how to handle data, crowdsourced fundraising, and other issues affecting the not-for-profit sector.
SnailWorks president Dave Lewis chats about the SnailWorks platform for integrating email, landing pages, and other online channels with traditional media to get the most bang for your direct marketing buck.
In the final video of the series, IBM's John Kennedy discusses how marketers need to use the vast amount of data at their fingertips to make the customer experience more personal.
IBM's John Kennedy shares insights on the impact of social media on brands.
IBM's John Kennedy chats with Direct Marketing News web editor Allison Schiff about the company's recent State of Marketing 2012 survey.
Human Demand CEO Howie Schwartz discusses the myths and realities of mobile tracking.
Direct Agents cofounder Josh Boaz shares insights on e-commerce trends.
Mary Beth Keelty, VP of marketing & sales development at Zeta Interactive on why e-commerce is a game changer for direct marketers.
Marc Ginsberg, EVP, merchant services at Cardlytics on the ins and outs of transaction-driven marketing.
Epsilon's VP of consumer digital experience Shannon Aronson explains what a campaign needs if it's going to be a social media success.
Facebook as a real e-commerce channel in the future? That's going to come down to building trust and engagement with a marketer's specific audience.
The NBA's Saskia Sorosa discusses the brand's recent Hispanic marketing efforts through éne•bé•a (NBA in Spanish), its Spanish language website.
Thomas Mueller explains why brands don't have to be everywhere at once in order to be successful and provides other e-commerce and branding tips.
David Zwang dives deep on some of the biggest challenges facing marketers today and what they can do to overcome them.
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