What trends are trending? The 2012 40 Under 40 winners talk about the top trends capturing the interest of their customers right now.
Bruce Biegel of Winterberry Group, discusses the systems, platforms, and processes marketers need to adopt to make Big Data actionable.
Bruce Biegel, senior managing director at Winterberry Group, discusses the prominent digital data use cases for marketing related to the Big Data opportunity,
The term Big Data is everywhere these days, and marketers are frequently promised transformative results through its utilization.
Frans Van Hulle, CEO and cofounder of ReviMedia, talks lead gen tech and scoring with Direct Marketing News Web Editor Allison Schiff.
It's not rocket science. Investing in good content is always a good idea, says Frans Van Hulle, ReviMedia CEO, in part two of our lead gen video series.
Frans Van Hulle, CEO and cofounder of ReviMedia, sits down with Direct Marketing News to talk lead gen dos and don'ts with Web Editor Allison Schiff.
HubSpot CMO—and 2012 40 Under 40 winner—Mike Volpe, takes a moment to talk content marketing in context with Direct Marketing News Editor-in-Chief Ginger Conlon.
Zihla Salinas, CMO and chief development officer at RAPP, talks about her laser-focus on strategy.
What does the future of marketing hold? Hawkeye's Executive Director Larry Kimmel explains in the final installment of this three-part video series.
What about marketing is in the process of changing today? Hawkeye Executive Director Larry Kimmel explains in part two of this three-part video series.
What are the undeniable truths that have been around since the dawn of data-driven scientific marketing? Larry Kimmel, executive director of hawkeye, explains in part one of this three-part video series.
Jim Parkinson, chief digital officer and EVP of digital media at Valassis, talks QR codes, augmented reality, and cool print campaigns.
Medialets COO and Chief Revenue Officer Richy Glassberg talks mobile trends for 2013.
"Marketing marketing to marketing." It's a little bit magic and a little bit logic—but its 100% about helping marketing professionals do their jobs better.
What's in when it comes to the inbox? Epsilon's Quinn Jalli talks email with Direct Marketing News Editor-in-Chief Ginger Conlon.
Customer experience is hot, hot, hot. John Kottcamp, chief strategy officer & CMO, Tahzoo delves into what marketers need to know.
Kenshoo CMO and Direct Marketing News 40 under 40 winner Aaron Goldman (a.k.a. The Lyrical G) lays down a rap.
It's all about the work. The 40 under 40 winners share the campaigns they worked on that they're most proud of.
It's a burning question: If you were a cheese, what kind of cheese would you be?
Most everyone can think back to one moment that sticks out for them on their career path so far. The Direct Marketing News 40 under 40 share theirs.
The 2012 Direct Marketing News 40 Under 40 on how their mentors impacted their careers.
The 2012 Direct Marketing News 40 Under 40 on the best compliments they've ever received from customers and clients.
Godiva's Pete Campbell, director of corporate sales and customer service on why it's the personal touch that matters, whether we're talking B2B or B2C.
Direct marketing is evolving. No one can argue with that—so we polled some attendees at the 2012 DMA show in Vegas to see what's really floating their respective boats.
Lists are still bread and butter for marketers, according to Infogroup's Jeff Adee, SVP of B2B list services, speaking at the 2012 DMA show in Las Vegas.
Michelle Fitzpatrick, VP of strategy and insight at The Agency Inside Harte-Hanks takes a moment to discuss multichannel strategy at DMA 2012.
MeritDirect CEO Rob Sanchez at DMA 2012 on what it takes for marketers to be successful in an integrated environment.
We caught up with Matt Gault, VP of channel strategy at Yesmail Interactive at the 2012 DMA show in Las Vegas for some hot email tips.
Numbers can be sexy—and they're also vital to direct marketing.
Dave Kelly, CEO of Analytics-IQ on why automation is like a car: It can get you where you want to go, but a human still needs to drive it.
Eric Litman, chairman and CEO of Medialets discusses the mobile Web experience and the threat of showrooming.
Moosejaw's VP of technology Michael Moore on the CIO/CMO relationship. It's like a marriage.
Avectra's John Clese weighs in on social CRM, how to handle data, crowdsourced fundraising, and other issues affecting the not-for-profit sector.
In the final video of the series, IBM's John Kennedy discusses how marketers need to use the vast amount of data at their fingertips to make the customer experience more personal.
IBM's John Kennedy shares insights on the impact of social media on brands.
IBM's John Kennedy chats with Direct Marketing News web editor Allison Schiff about the company's recent State of Marketing 2012 survey.
Human Demand CEO Howie Schwartz discusses the myths and realities of mobile tracking.
Direct Agents cofounder Josh Boaz shares insights on e-commerce trends.
Mary Beth Keelty, VP of marketing & sales development at Zeta Interactive on why e-commerce is a game changer for direct marketers.
Marc Ginsberg, EVP, merchant services at Cardlytics on the ins and outs of transaction-driven marketing.
Epsilon's VP of consumer digital experience Shannon Aronson explains what a campaign needs if it's going to be a social media success.
Facebook as a real e-commerce channel in the future? That's going to come down to building trust and engagement with a marketer's specific audience.
The NBA's Saskia Sorosa discusses the brand's recent Hispanic marketing efforts through éne•bé•a (NBA in Spanish), its Spanish language website.
Thomas Mueller explains why brands don't have to be everywhere at once in order to be successful and provides other e-commerce and branding tips.
David Zwang dives deep on some of the biggest challenges facing marketers today and what they can do to overcome them.
Mark Miller, SVP, CRM practice lead at Digitas provides CRM best practice tips and explains how to do targeting right
Paul Notzold, group creative director, Aspen Marketing Services, a division of Epsilon on the unique connection between targeting and European cathedrals
Richard April, VP of marketing at AG Salesworks, and Melissa Hoffmann, news editor at Direct Marketing News discuss the ins and outs of customer targeting
Juan Martinez, senior editor at Direct Marketing News discusses targeting strategy in the email realm with Ashley Johnston, VP of marketing at Experian Marketing Services
Michele Fitzpatrick, SVP, strategy and insight, The Agency Inside Harte-Hanks, discusses consumer targeting with Direct Marketing News
Philip Thorn, head of marketing, US direct, Hiscox and Hiscox head of communications Hunter Hoffmann discuss targeting in the insurance vertical
Karen Quintos, SVP and CMO, Dell, on how the brand is striving to better target its customers
Ryon Harms, director of social media, Farmers Insurance, discusses how to best utilize social in the insurance game
Peter Kosmala, managing director, Digital Advertising Alliance, explains the DAA's consumer awareness campaign related to the FTC's online privacy report
David Slayden, executive director at Boulder Digital Works, talks about how the new age of marketing education can help ease the talent deficit agencies are facing
Cellit founder/president David Wachs discusses mobile sites, message timing and consumer privacy
Kevin McKeefery talks experiential marketing with agency head Paul Price
Kevin McKeefery talks with Frances Allen about Denny's "Always Open" marketing platform
Frank Washkuch talks with Joe McCambley, co-founder and creative director at The Wonderfactory, about the impact of the iPad on marketing and how brands are using the device to their advantage.
Chris Kuenne, chairman/CEO of Rosetta, and Tom Adamski, president/CEO of Level Studios, talk about acquisitions and integration
Neeraj Sharma, director of loyalty at Ideeli, talks to Shahnaz Mahmud about building a loyal customer base and the role of personalization in marketing.
Zain Raj talks about the future of e-commerce and what the next-generation shopping experience will look like
Shahnaz Mahmud speaks with David Godsman, VP of global Web at Starwood Hotels, and Jeff Ragovin, chief revenue officer of Buddy Media, at DMA 2010
Tony Arnold, director of CRM at Sears Holdings, and the CEO of Unica, Yuchun Lee, speak to executive editor Rose Gordon about customer relationship marketing during the 2010 DMA Conference & Exhibition in San Francisco.
Chris Rossi talks about Virgin America's latest national campaign
Kevin McKeefery discusses agency structure and strategy with John Paulson, head of G2 North America
Neal Boornazian, president and CEO of Boston-based Wilde Agency, speaks with senior editor Rose Gordon about how the firm weathered the recession and what clients are demanding in terms of metrics
Larry Kimmel talks with Frank Washkuch about his new role as CEO of The DMA
Dianna Dilworth talks with Doug Steinberg, creative director at ThreadMarketing, a StrongMail company
Pitney Bowes shares insights from InterACT! conference
DMNews' Rose Gordon talks with Andrew Koven, president of e-commerce at Steve Madden
DMNews's Carol Krol talks with Gary Laben, CEO, Knowledgebase Marketing
Ryan Chatelain talks with John Zehr, SVP & general manager of ESPN Mobile, about the sports news company's mobile strategy
Direct Marketing News' Shahnaz Mahmud talks with Erin Clift, SVP of global sales development at AOL
DMNews' Dianna Dilworth speaks with Dan Bernard, marketing director at The Hartford
DMNews talks with Hawkeye chairman Steve Dapper at DM Days 2010
Dianna Dilworth talks with Mike Steib, director of TV ads and emerging platforms at Google
The chairman and cofounder of comScore, Gian Fulgoni, speaks with DMNews senior editor Rose Gordon about leveraging social media for better selling and other topics.
Direct Marketing News editor-in-chief Carol Krol talks with Gary Laben, CEO of Knowledgebase
Kevin McKeefery talks with T3 CEO Gay Gaddis
Copy editor Nathan Golia discusses how audience metrics inform the NHL's marketing strategy with Perry Cooper, the league's SVP of direct and digital marketing and fan analytics
Web editor Kevin McKeefery discusses Walmart's e-commerce strategy and online advertising trends with Jonathan Shapiro, CEO of online performance marketing agency MediaWhiz.
DMNews Web editor Kevin McKeefery talks with Martin Reidy, president of Meredith Integrated Marketing
Gerard Lo Monaco, VP of technology and operations at Sony, and Sean O'Neal, chief revenue officer at Datran Media, discuss Sony's approach to e-mail marketing and holiday plans for e-mail.
DMNews editor in chief Cara Wood and executive editor Carol Krol talk with marketers at the DMA 09 Conference and Exhibition in San Diego.
Hal Brierley, CEO of e-Miles, discusses the changing world of loyalty marketing and how he's evolving with it.
Andrew Robertson, chairman of Proximity Worldwide and president/CEO of BBDO Worldwide discusses the agency's recent growth, its future and the role of consumer-generated content.
DMNews sits down with Nancy Weber, CMO of Meredith Publishing, to discuss the company's research on "Gamma Women" and how this insight can help marketers reach this valuable segment. Gammas are women who enjoy making social connections and sharing information both in person and online.
Torrence Boone, CEO of Enfatico, sat down with DMNews and PRWeek to talk about the integrated agency's work with Dell, its progress over the past year and its future plans.
DMNews Web editor Kevin McKeefery chats with Epsilon CMO Steve Cone about database marketing and the role of integration in the modern database agency.
DMNews executive editor Sharon Goldman sits down with Jeff Arbour, SVP, North America at mobile marketing agency Hyperfactory. Arbour tops the list of 30 direct and interactive marketers under 30 years old.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.