Mobile Version / Subscribe / Back Issues / About Us / Contact Us / Advertise

Thanks for choosing DMNews.com! Sign up for your FREE account now and join the thousands of other marketing professionals who rely on us for all the latest industry news and innovative ideas for direct and digital strategy. Simply fill out the fields below.

Keep me logged in Forgot your password?

Please wait...

Please wait...

Targeting Video Series: Mark Miller, SVP, CRM practice lead, Digitas

March 07, 2012

Mark Miller, SVP, CRM practice lead at Digitas provides CRM best practice tips and explains how to do targeting right
 

Targeting Video Series: Paul Notzold, group creative director, Aspen Marketing Services

Paul Notzold, Aspen Marketing Services February 21, 2012

Paul Notzold, group creative director, Aspen Marketing Services, a division of Epsilon on the unique connection between targeting and European cathedrals
 

Targeting Video Series: Richard April, VP marketing, AG Salesworks

February 15, 2012

Richard April, VP of marketing at AG Salesworks, and Melissa Hoffmann, news editor at Direct Marketing News discuss the ins and outs of customer targeting
 

Targeting Video Series: Ashley Johnston, VP of marketing, Experian

February 13, 2012

Juan Martinez, senior editor at Direct Marketing News discusses targeting strategy in the email realm with Ashley Johnston, VP of marketing at Experian Marketing Services
 

Targeting Video Series: Michele Fitzpatrick, SVP, strategy and insight, The Agency Inside Harte-Hanks

February 08, 2012

Michele Fitzpatrick, SVP, strategy and insight, The Agency Inside Harte-Hanks, discusses consumer targeting with Direct Marketing News
 

Targeting Video Series: Philip Thorn, head of marketing, US direct, Hiscox

February 06, 2012

Philip Thorn, head of marketing, US direct, Hiscox and Hiscox head of communications Hunter Hoffmann discuss targeting in the insurance vertical
 

Targeting Video Series: Karen Quintos, SVP & CMO, Dell

February 01, 2012

Karen Quintos, SVP and CMO, Dell, on how the brand is striving to better target its customers
 

Ryon Harms, director of social media, Farmers Insurance

November 18, 2011

Ryon Harms, director of social media, Farmers Insurance, discusses how to best utilize social in the insurance game
 

Peter Kosmala, managing director, Digital Advertising Alliance

November 14, 2011

Peter Kosmala, managing director, Digital Advertising Alliance, explains the DAA's consumer awareness campaign related to the FTC's online privacy report
 

David Slayden, Boulder Digital Works

June 09, 2011

David Slayden, executive director at Boulder Digital Works, talks about how the new age of marketing education can help ease the talent deficit agencies are facing
 

David Wachs, founder/president of Cellit

May 18, 2011

Cellit founder/president David Wachs discusses mobile sites, message timing and consumer privacy
 

Paul Price, CEO, Creative Realities

May 06, 2011

Kevin McKeefery talks experiential marketing with agency head Paul Price
 

Frances Allen, CMO, Denny's

February 09, 2011

Kevin McKeefery talks with Frances Allen about Denny's "Always Open" marketing platform
 

Joe McCambley, co-founder, creative director, The Wonderfactory

January 05, 2011

Frank Washkuch talks with Joe McCambley, co-founder and creative director at The Wonderfactory, about the impact of the iPad on marketing and how brands are using the device to their advantage.
 

Chris Kuenne, chairman/CEO Rosetta, and Tom Adamski, Level Studios

December 15, 2010

Chris Kuenne, chairman/CEO of Rosetta, and Tom Adamski, president/CEO of Level Studios, talk about acquisitions and integration
 

Neeraj Sharma, director of loyalty at Ideeli

November 20, 2010

Neeraj Sharma, director of loyalty at Ideeli, talks to Shahnaz Mahmud about building a loyal customer base and the role of personalization in marketing.
 

Zain Raj, president and COO, SolutionSet

November 01, 2010

Zain Raj talks about the future of e-commerce and what the next-generation shopping experience will look like
 

David Godsman of Starwood Hotels and Jeff Ragovin of Buddy Media

October 16, 2010

Shahnaz Mahmud speaks with David Godsman, VP of global Web at Starwood Hotels, and Jeff Ragovin, chief revenue officer of Buddy Media, at DMA 2010
 

Yuchun Lee, Unica, and Tony Arnold, Sears

October 15, 2010

Tony Arnold, director of CRM at Sears Holdings, and the CEO of Unica, Yuchun Lee, speak to executive editor Rose Gordon about customer relationship marketing during the 2010 DMA Conference & Exhibition in San Francisco.
 

Chris Rossi, SVP, North America, Virgin America

October 08, 2010

Chris Rossi talks about Virgin America's latest national campaign
 

John Paulson, CEO, G2 Americas

October 01, 2010

Kevin McKeefery discusses agency structure and strategy with John Paulson, head of G2 North America
 

Neal Boornazian, president & CEO, Wilde Agency

September 24, 2010

Neal Boornazian, president and CEO of Boston-based Wilde Agency, speaks with senior editor Rose Gordon about how the firm weathered the recession and what clients are demanding in terms of metrics
 

Larry Kimmel, CEO, The Direct Marketing Association

September 22, 2010

Larry Kimmel talks with Frank Washkuch about his new role as CEO of The DMA
 

Doug Steinberg, creative director at ThreadMarketing

September 01, 2010

Dianna Dilworth talks with Doug Steinberg, creative director at ThreadMarketing, a StrongMail company
 

InterACT! conference

September 01, 2010

Pitney Bowes shares insights from InterACT! conference
 

Andrew Koven, president of e-commerce at Steve Madden

September 01, 2010

DMNews' Rose Gordon talks with Andrew Koven, president of e-commerce at Steve Madden
 

Gary Laben, CEO, Knowledgebase Marketing

September 01, 2010

DMNews's Carol Krol talks with Gary Laben, CEO, Knowledgebase Marketing
 

John Zehr, SVP & General Manager of ESPN Mobile

August 31, 2010

Ryan Chatelain talks with John Zehr, SVP & general manager of ESPN Mobile, about the sports news company's mobile strategy
 

Erin Clift, SVP of Global Sales Development at AOL

August 19, 2010

Direct Marketing News' Shahnaz Mahmud talks with Erin Clift, SVP of global sales development at AOL
 

Dan Bernard, marketing director at The Hartford

August 01, 2010

DMNews' Dianna Dilworth speaks with Dan Bernard, marketing director at The Hartford
 

Steve Dapper, chairman, Hawkeye

June 18, 2010

DMNews talks with Hawkeye chairman Steve Dapper at DM Days 2010
 

Mike Steib, director of TV ads and emerging platforms at Google

June 18, 2010

Dianna Dilworth talks with Mike Steib, director of TV ads and emerging platforms at Google
 

Gian Fulgoni, ComScore chairman and cofounder

June 11, 2010

The chairman and cofounder of comScore, Gian Fulgoni, speaks with DMNews senior editor Rose Gordon about leveraging social media for better selling and other topics.
 

Gary Laben, CEO, Knowledgebase

June 06, 2010

Direct Marketing News editor-in-chief Carol Krol talks with Gary Laben, CEO of Knowledgebase
 

Gay Gaddis, CEO, T3

May 06, 2010

Kevin McKeefery talks with T3 CEO Gay Gaddis
 

Perry Cooper, SVP, direct and digital marketing, NHL

May 03, 2010

Copy editor Nathan Golia discusses how audience metrics inform the NHL's marketing strategy with Perry Cooper, the league's SVP of direct and digital marketing and fan analytics
 

Jonathan Shapiro, CEO, MediaWhiz

February 17, 2010

Web editor Kevin McKeefery discusses Walmart's e-commerce strategy and online advertising trends with Jonathan Shapiro, CEO of online performance marketing agency MediaWhiz.
 

Martin Reidy, president of Meredith Integrated Marketing

January 13, 2010

DMNews Web editor Kevin McKeefery talks with Martin Reidy, president of Meredith Integrated Marketing
 

Dianna Dilworth talks with Sony, Datran

October 26, 2009

Gerard Lo Monaco, VP of technology and operations at Sony, and Sean O'Neal, chief revenue officer at Datran Media, discuss Sony's approach to e-mail marketing and holiday plans for e-mail.
 

DMNews video interviews from DMA 09

October 23, 2009

DMNews editor in chief Cara Wood and executive editor Carol Krol talk with marketers at the DMA 09 Conference and Exhibition in San Diego.
 

A lifetime of loyalty

June 23, 2009

Hal Brierley, CEO of e-Miles, discusses the changing world of loyalty marketing and how he's evolving with it.
 

DMNews talks with Andrew Robertson, BBDO

April 17, 2009

Andrew Robertson, chairman of Proximity Worldwide and president/CEO of BBDO Worldwide discusses the agency's recent growth, its future and the role of consumer-generated content.
 

Meredith knows women

April 06, 2009

DMNews sits down with Nancy Weber, CMO of Meredith Publishing, to discuss the company's research on "Gamma Women" and how this insight can help marketers reach this valuable segment. Gammas are women who enjoy making social connections and sharing information both in person and online.
 

Enfatico CEO Torrence Boone talks with DMNews

February 20, 2009

Torrence Boone, CEO of Enfatico, sat down with DMNews and PRWeek to talk about the integrated agency's work with Dell, its progress over the past year and its future plans.
 

Steve Cone discusses database marketing

January 28, 2009

DMNews Web editor Kevin McKeefery chats with Epsilon CMO Steve Cone about database marketing and the role of integration in the modern database agency.
 

Jeff Arbour tops DMNews' 30 under 30 list

December 10, 2008

DMNews executive editor Sharon Goldman sits down with Jeff Arbour, SVP, North America at mobile marketing agency Hyperfactory. Arbour tops the list of 30 direct and interactive marketers under 30 years old.
 

E-mail marketing roundtable

November 11, 2008

DMNews editor in chief Cara Wood sits down with JupiterResearch's David Daniels as well as e-mail experts from StrongMail, Wetpaint and eHarmony at the DMA 08 Conference & Expo to discuss best practices and the importance of relevance when considering transactional e-mail.
 

DMNews readers share their thoughts

November 05, 2008

Industry leaders share their thoughts about DMNews at the DMA08 Conference & Expo in Las Vegas.
 

DMNews' Cara Wood talks with G2 Worldwide exec Larry Kimmel at DMA 08

October 15, 2008

DMNews editor in chief Cara Wood discusses accountability and marketing in tough economic times with G2 Worldwide's Larry Kimmel at the DMA 08 Conference & Expo.
 

DMNews' Cara Wood chats with Euro RSCG's Ron Bess

October 14, 2008

DMNews editor in chief Cara Wood sits down with Euro RSCG president and CEO Ron Bess to talk about interactive marketing and the state of the industry at the DMA 08 Conference & Expo in Las Vegas.
 

DMNews' Cara Wood sits down at DMA 08 with Daniel Morel, chairman and CEO of Wunderman

October 14, 2008

DMNews editor in chief Cara Wood and Wunderman chairman and CEO Daniel Morel discuss the intricacies of do-not-mail legislation and the shifting of power in the marketer-customer relationship at DMA 08 in Las Vegas.