Video: What Can CMOs and CIOs Do to 'Feel the Love?'

Share this article:

Marketers and technologists need to collaborate, now more than ever—especially considering that oft-quoted Gartner stat about CMOs spending more than CIOs by 2017.

Collaboration was the theme of the day at the inaugural Marketing&Tech Partnership Summit held last month in San Jose on June 20. Sponsored by Bizo, the event was all about CMO-CIO connection.

Direct Marketing News spoke with Laura McLellan, VP of research at Gartner; Frannie Danzinger, director of marketplace development at Bizo, Leslie Ament, SVP of research and a principal analyst at Hypatial and Vinny Sosa, director of web intelligence and optimization at Citrix about what CMOs and CIOs need to do to start feeling the love.

Here's what they had to say.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Marketing Strategy

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Marketing Strategy

Secrets to Marketing New Products and Services

Secrets to Marketing New Products and Services

A better customer experience increases the likelihood of a successful new product launch.

Marketing Challenge: The Risk of Taking Email Full Throttle

Marketing Challenge: The Risk of Taking Email Full ...

Tony Smith was trying to help grow Targeted Outreach—but his gut felt he was walking the ethical line. Should he cross his fingers and let things proceed? Read the full ...

Imaginative Content Marketing at Work

Imaginative Content Marketing at Work

GE's Fallonventions premiered on The Tonight Show Starring Jimmy Fallon in February to rave reviews—and nearly 400,000 subsequent YouTube views.