Video: What Can CMOs and CIOs Do to 'Feel the Love?'

Share this article:

Marketers and technologists need to collaborate, now more than ever—especially considering that oft-quoted Gartner stat about CMOs spending more than CIOs by 2017.

Collaboration was the theme of the day at the inaugural Marketing&Tech Partnership Summit held last month in San Jose on June 20. Sponsored by Bizo, the event was all about CMO-CIO connection.

Direct Marketing News spoke with Laura McLellan, VP of research at Gartner; Frannie Danzinger, director of marketplace development at Bizo, Leslie Ament, SVP of research and a principal analyst at Hypatial and Vinny Sosa, director of web intelligence and optimization at Citrix about what CMOs and CIOs need to do to start feeling the love.

Here's what they had to say.

Share this article:
close

Next Article in Marketing Strategy

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Marketing Strategy

Marketing Challenge: Making Way for New Marketing Technology

Marketing Challenge: Making Way for New Marketing Technology

Robert Chen wanted to introduce real-time recommendations and retargeting to the company's marketing repertoire. CMO Blake Corsale gave full backing for Chen's initiative. But, unfortunately for Chen, that didn't mean ...

Are B2B and B2C Marketing Really All That Different?

Are B2B and B2C Marketing Really All That ...

B2C and B2B marketers each have their own set of strategies and challenges, but they also have approaches that can apply to the other's marketing tactics.

Building the Ingredient Brand of the 21st Century

Building the Ingredient Brand of the 21st Century

CMO of DTS Kevin Doohan likes his kicks—a collection of more than 100 Nikes that he tweets about nearly every day.