Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Direct marketing is about understanding customers enough to drive them to act; Walk the Walk is a distinctive example.
From marketing tools to customer behaviors, here are five developments that continue to gain steam—and what to do about them.
Marketers who want to stay relevant need to go back to these four basics.