Video: The Skinny on Digital Printing

Share this article:

"There's no question direct mail works," says Joe Ewers, SVP of new business development at Harte-Hanks.

And here are the numbers to prove it: According to the DMA "Statistical Fact Book 2013," in 2012 U.S. direct marketers spent $51 billion on direct mail, both catalog and non-catalog. That investment drove more than (believe it) $642 billion in sales.

Clearly direct mail is still effective, but in the digital world, it takes more to stand out in every channel.

In this video, Ewers talks direct mail, digital print, and personalization with Direct Marketing News. Says Ewers: "Make the information relevant and you will be able to drive response rates and improve the value of your direct mail."

Share this article:
close

Next Article in Direct Mail

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Direct Mail

Melissa Goes to Canada

Melissa Goes to Canada

Melissa Data adds Canadian change of address processing to its cloud-based NCOA service.

Delivered: University of Chicago Mailers

Delivered: University of Chicago Mailers

What's in our mailbox this month: University of Chicago mailers. See which ones make the grade—and which ones, not so much.

Ricoh Strikes a Blow for Multichannel on a Small Scale

Ricoh Strikes a Blow for Multichannel on a ...

The company introduces a creative service to help print shops augment direct mail with email and pURL landing pages.