Video: The Basics of Tag Management

Share this article:

Tag management—what is it and do you need it? Tagman CEO and Cofounder Jon Baron sat down with Direct Marketing News to chat about the whats, whys, and hows of tag management for marketers.

Says Baron: “If you look at all business today, business is digital, it's social, it's mobile, it's always on—and that's just on the business level. From a marketer's point-of-view, they have to be thinking about these things, and each of those services I just mentioned is powered by tags.”

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions