Video: Staying Ahead of the Curve in 2014

Share this article:

The marketing world is abuzz, as it is at the end of every year, trying to predict the big trends coming down the pike.

But that's what Ann Mack, director of trendspotting at JWT New York, does every day.

Direct Marketing News Editor-in-Chief Ginger Conlon sat down with Mack to talk about how to stay ahead of the curve in 2014.

Make sure to check out our January issue for more from Mack and 29 other top marketing pundits as they predict what will catch fire in marketing this year.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Marketing Strategy

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Marketing Strategy

Marketers Set Their Sights on (Real) Ad Views

Marketers Set Their Sights on (Real) Ad Views

Marketers no doubt want ad views, but what actually constitutes as an actual view is up for debate.

The Big Bang Theory Meets Big Data

The Big Bang Theory Meets Big Data

5 scientific approaches to create a successful, data-driven marketing campaign.

Secrets to Marketing New Products and Services

Secrets to Marketing New Products and Services

A better customer experience increases the likelihood of a successful new product launch.