Video: Social Currency and What It Means to You

Share this article:

Your customers are social, so you have to be too.

Erich Joachimsthaler, founder and CEO of consulting firm Vivaldi Partners Group, sits down with Direct Marketing News to discuss how to get a handle on social currency and the changing behaviors of increasingly social consumers.

Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

MediaWhiz

MediaWhiz is an online performance marketing agency that helps clients acquire customers more ...

More in Social Media

News Byte: NetBase Debuts Social Monitoring for the Entire Company

News Byte: NetBase Debuts Social Monitoring for the ...

Brand LIVE Pulse aims to bring social trending to the marketing masses.

The New Twitter Profile That Ate Your Old Twitter Profile

The New Twitter Profile That Ate Your Old ...

In this edition of The Tweet Beat: Is the new Twitter profile page bigger and better—or just bigger? In my opinion, it's the latter.

News Byte: Blab Intros Predictive Model for Social Media

News Byte: Blab Intros Predictive Model for Social ...

The platform predicts what social networkers will be saying about a brand in the coming 72 hours.