Video Service Shows New Cars in Action

Share this article:
FirstLook, Sherman Oaks, CA, yesterday launched a Web-based video clip service entailing all cars recently released in the United States.


Targeted at automotive retail and car information sites, the program involves footage of the cars being driven from various angles. The videos also include interior shots of the vehicles.


FirstLook, a consumer video content site as well as a business-to-business firm, obtained the footage from car manufacturers. Automotive content site TheCarConnection.com recently became the first company to use the service.


"Being able to watch how cars look on the road makes for a more complete Web experience," said Marty Padgett, executive editor of TheCarConnection. "Video footage is more captivating and more involving than still photos."


FirstLook said it expects to announce similar deals with other automotive-focused Web sites in the coming weeks.


The cost of the service was not disclosed.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Native Ads Unmasked!

Native Ads Unmasked!

A Google product engineer introduces a browser plug-in that outs native advertising.

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.