Video: Quinn Jalli, SVP, Strategic Initiatives Group, Epsilon

Share this article:

Email. It's a hot topic.

Quinn Jalli, SVP of Epsilon's Strategic Initiatives Group chats with Direct Marketing News Editor-in-Chief Ginger Conlon about what in regarding the inbox, including why email and social are complementary channels and which metrics email marketers should really be paying attention to rather than getting caught up in the general Big Data hype.

More Direct Cut.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

To Send or Not to Send More Email: That Is the Question

To Send or Not to Send More Email: ...

"It's not a matter of 'one email a day is fine, but two emails a day is too much.'"

Forrester: Keep Your Eye on the Email

Forrester: Keep Your Eye on the Email

Merging email with other channels is all well and good, but a Forrester Wave analysis holds that the email channel itself could stand improvement.

Email Opens Have Increased While Clicks Remain Static

Email Opens Have Increased While Clicks Remain Static

Open rates rose to 32.9% in Q1 2014, but clicks haven't changed for the past couple of years, a study says. But why?