Video: Programmatic Media Buying

Share this article:

Expected to account for over $3 billion in advertising spending and 20% of all display media buys this year, real-time bidding (or RTB) has emerged as the most common of the programmatic marketing use cases.

In this brief video Winterberry Group's senior managing director, Bruce Biegel, explains what programmatic media buying is—including how data, technology and workflow automation are being leveraged holistically to drive value for all constituents of the marketing and media landscape—and how the practice is likely to evolve.

For more information on programmatic marketing you can download Winterberry Group and the IAB's new report, Programmatic Everywhere: Data Technology and the Future of Audience Engagement.

  As Winterberry Group's senior managing director, Bruce Biegel leads the firm's consulting practice and establishes its strategic and operational agenda.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.