Video: Mobile Needs Its Own Strategy

Share this article:

Mobile—it's not just the "tiny Web." A mentality like that won't get you anywhere with your customers.

Howie Schwartz, founder and CEO of mobile ad technology company Human Demand, sits down with Direct Marketing News to talk about mobile tracking, mobile strategy, and the top mistakes mobile marketers are making today.

Share this article:
close

Next Article in Mobile Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Mobile Marketing

Yahoo Makes Big Play in Mobile Advertising

Yahoo Makes Big Play in Mobile Advertising

It agrees to buy Flurry, a mobile ad exchange used in more than 400,000 apps.

Mobile Attribution Is a Work in Progress

Mobile Attribution Is a Work in Progress

Marketers discuss the daunting task of—and potential solutions for—tracing sales back to mobile campaigns.

Tapjoy Partners With Experian

Tapjoy Partners With Experian

The mobile rewards company seeks to provide advertisers with improved audience targeting.