Video Marketing

One on One: Chris Bondhus on Video and ABM

One on One: Chris Bondhus on Video and ABM

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Chris Bondhus explains how Brightcove's video platform can support B2B ABM initiatives

Vine 2's Coming In 2018, But It's Got Competition

Vine 2's Coming In 2018, But It's Got Competition

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After Vine's downfall in 2016, will they have what they need to keep up with today's competition?

One on One: Jim Dicso on Videos Which Reflect the Person Who Views Them

One on One: Jim Dicso on Videos Which Reflect the Person Who Views Them

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The CEO of SundaySky explains how video can be individually personalized at moment of rendering

Toyota Turns to Twitter for Mood Marketing

Toyota Turns to Twitter for Mood Marketing

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How tweeting with emojis generates personalized "mood" video experiences

The Monday Stack: Points East

The Monday Stack: Points East

Our weekly column about marketing tech and ops

Eclipse of the Century is a Co-Branding Opportunity

Eclipse of the Century is a Co-Branding Opportunity

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Volvo is partnering with CNN to showcase car and camera technologies in the context of this year's total eclipse

One on One: Rethinking Video's Place in Marketing

One on One: Rethinking Video's Place in Marketing

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Chris Savage dives in on the opportunities that lie in video's future, and what marketers can do differently now

YouTube Heats Up VR Market

YouTube Heats Up VR Market

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VR may take a leap forward thanks to new YouTube tools

The Monday Stack: Happy July 4th

The Monday Stack: Happy July 4th

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Our weekly column about marketing tech and ops

A Marketer's Best Friend

A Marketer's Best Friend

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How the dogged pursuit of personalization is beginning to play in video ads and movie trailers

Exploring the Future of OTT Video

Exploring the Future of OTT Video

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Many see mobile as the top channel for video, but over-the-top (OTT) is looking like a strong challenger

5 Takeaways from Mary Meeker's Iconic Internet Report

5 Takeaways from Mary Meeker's Iconic Internet Report

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Reality is catching up with perception, and mobile still has catching up to do, according to the 2017 edition of Meeker's Internet Trends

How USPS is Using Video to Create Modern Mailing Experiences

How USPS is Using Video to Create Modern Mailing Experiences

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USPS is leveraging Pitney Bowes' EngageOne video platform for its Informed Delivery campaigns

AR Takes Off on Facebook

AR Takes Off on Facebook

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It's early days for AR on social media, but its marketing potential is clear

YouTube is Getting Safer for Brands

YouTube is Getting Safer for Brands

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Changes to YouTube's partner program will make it harder for new channels to make money, but safer for successful creators.

HubSpot and Brightcove Join Forces to Deliver More Individualized Video Analytics

HubSpot and Brightcove Join Forces to Deliver More Individualized Video Analytics

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The technology companies are working together to provide better insights into individuals' video consumption habits and act on these analytics

YouTube Announces Launch of Television Service

YouTube Announces Launch of Television Service

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But the app delivers more questions than answers

Clearing Social Content for Publishers and Brands

Clearing Social Content for Publishers and Brands

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Storyful's live-newsroom-plus-data approach goes from clearing hard news stories for publishers to clearing social content for brands

Why Marketers Should Be Excited About Unlimited Data

Why Marketers Should Be Excited About Unlimited Data

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Verizon now offers unlimited data, meaning consumers now have the option on all major carriers.

Why Marketers Heart Video for Valentine's Day

Why Marketers Heart Video for Valentine's Day

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Visual sharing makes sense for Valentine's Day

One on One: We're Here to Change Opinions on Brands, says Stephen Upstone

One on One: We're Here to Change Opinions on Brands, says Stephen Upstone

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Stephen Upstone of LoopMe on the objectives and execution of video advertising

What YouTube's Super Chat Means for Marketers

What YouTube's Super Chat Means for Marketers

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Video advertising is about to get interesting.

There's More to Video Views than Meets the Eye

There's More to Video Views than Meets the Eye

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One video performance firm believes long views are valuable views

Mitsubishi's New Creative Direction for Plug-In Hybrid

Mitsubishi's New Creative Direction for Plug-In Hybrid

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A new model meant a new kind of campaign for Mitsubishi

Marketing Goes Live

Marketing Goes Live

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Live streaming means active engagement gold for savvy brands

Why Twitter Live is Good for Marketers

Why Twitter Live is Good for Marketers

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It's an odd development considering Periscope, but an opportunity for marketers to stream at scale.

5 Ways Marketers Can Use Live 360 Degree Video

5 Ways Marketers Can Use Live 360 Degree Video

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Here are some potential uses of the tech for marketers who want to create immersive video experiences.

Experts Agree: Video Metrics Still A Work-in-Progress

Experts Agree: Video Metrics Still A Work-in-Progress

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Facebook's recent missteps has many in the industry looking hard at video metrics

One on One: All About Marketing to Consumers, says Kate O'Loughlin

One on One: All About Marketing to Consumers, says Kate O'Loughlin

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Tapad is using cross-device ID technology to help marketers engage with real people

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