How the dogged pursuit of personalization is beginning to play in video ads and movie trailers
Many see mobile as the top channel for video, but over-the-top (OTT) is looking like a strong challenger
Reality is catching up with perception, and mobile still has catching up to do, according to the 2017 edition of Meeker's Internet Trends
USPS is leveraging Pitney Bowes' EngageOne video platform for its Informed Delivery campaigns
It's early days for AR on social media, but its marketing potential is clear
Changes to YouTube's partner program will make it harder for new channels to make money, but safer for successful creators.
The technology companies are working together to provide better insights into individuals' video consumption habits and act on these analytics
But the app delivers more questions than answers
Storyful's live-newsroom-plus-data approach goes from clearing hard news stories for publishers to clearing social content for brands
Verizon now offers unlimited data, meaning consumers now have the option on all major carriers.
Visual sharing makes sense for Valentine's Day
Stephen Upstone of LoopMe on the objectives and execution of video advertising
Video advertising is about to get interesting.
One video performance firm believes long views are valuable views
A new model meant a new kind of campaign for Mitsubishi
Live streaming means active engagement gold for savvy brands
It's an odd development considering Periscope, but an opportunity for marketers to stream at scale.
Here are some potential uses of the tech for marketers who want to create immersive video experiences.
Facebook's recent missteps has many in the industry looking hard at video metrics
Tapad is using cross-device ID technology to help marketers engage with real people
A buyout would keep the video network alive, but not for long if some serious issues aren't addressed.
Galia Reichenstein of Taptica on the data foundation for mobile advertising
Phil Ross of Socialbakers has been living and breathing Presidential Elections social analytics for the last six months
The Inmobi team has perspectives on mobile video metrics, rewarded ads, programmatic buying, and many related topics
Facebook was upfront about discounting video views of less than three seconds—and it was right to discount them too
Ten years ago, nobody thought of webinars as a data play: it's different now
Michael Litt is the cofounder and CEO of Vidyard, the leading video marketing platform.
Patrick Hopf of SourceKnowledge on the challenges of advertising on the open web
Company of the Week
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