Video Marketing

Case Study: Video Marketing Playbook

Case Study: Video Marketing Playbook

Learn about the essential technologies for video marketing, how video fits within your overall technology stack, and best practices to drive real results.

The 'Sh' in Shakira Is for 'Shared'

The 'Sh' in Shakira Is for 'Shared'

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The Colombian pop superstar bests Darth Vader to claim "Most Shared Video Ad Ever" honors, says Unruly's Top 20 Most Shared Ads of 2014 list.

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

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Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This Year

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It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Nielsen: Viewers' Attention Shifting from TV to Video

Nielsen: Viewers' Attention Shifting from TV to Video

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There is a viewing-screen transference underway. People are watching four fewer hours of TV and four more hours of digital video than they did this time last year.

Shakira Teams With Activia to Conquer Darth Vader Jr.

Shakira Teams With Activia to Conquer Darth Vader Jr.

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The Colombian diva's "trackvertisement" displaces Volkswagen's 2011 Super Bowl ad as the most shared video ever.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

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The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.

Wanted: Video Creatives With Out-of-This-World Ideas

Wanted: Video Creatives With Out-of-This-World Ideas

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A seat on one of Virgin Galactic's first-planned space flights is first prize in a contest sponsored by Virool.

Oreo Is One Smart Cookie

Oreo Is One Smart Cookie

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Oreo might have turned 102 this year, but the beloved cookie brand's marketing is still nimble—and social—enough to take a bite out of the competition.

The 3 Gifts of Content Marketing

The 3 Gifts of Content Marketing

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Content brings dialogue, emotion, and relevance to the brand-customer relationship.

Sizmek Intros Video Verification

Sizmek Intros Video Verification

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The agency becomes the latest combatant in the war against unviewable video ads.

How to Make Money on Your Videos

How to Make Money on Your Videos

At the end of the day, the consumer is the most important person when it comes to the success of advertisements through a video medium.

Facebook Video Adds Call-to-Action Feature

Facebook Video Adds Call-to-Action Feature

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Instead of replaying an ad, viewers will now be able to press a "Learn More" button to deliver them to more brand content.

Taulia: A B2B Brand with a Strategic Approach to Video Marketing

Taulia: A B2B Brand with a Strategic Approach to Video Marketing

Not only is Taulia making entertaining videos (how many B2B brands can make you laugh?), but the strategy behind its video marketing is impressive.

3 Ways to Get an Optimal DRTV and Video Mix

3 Ways to Get an Optimal DRTV and Video Mix

Here are some recommendations that we've found to be useful in finding the optimum mix of television and online video.

Use Video to Guide Direct Response

Use Video to Guide Direct Response

Direct response success is no longer available only to those with the deepest pockets.

B2B Advertisers Gain Access to YouTube and Mobile Networks

B2B Advertisers Gain Access to YouTube and Mobile Networks

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Demandbase announces the addition of video and mobile ad serving to its B2B marketing platform.

Unhidden YouTube Talent

Unhidden YouTube Talent

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The problem with trends: Most brands find out about them when they're already cresting. But virality means getting behind a trend before it hits.

Video Marketing Is on the Money

Video Marketing Is on the Money

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If you have a brand story to tell, video's your best bet. Western Union explains why it turned to crowdsourcing to get the job done.

News Byte: BrandAds Bumps Up Metrics for Online Video

News Byte: BrandAds Bumps Up Metrics for Online Video

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MRC's lifting of its viewability advisory for display does little for users of pre-roll video, says company's co-founder.

Speedo's Stroke of Content Genius

Speedo's Stroke of Content Genius

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It wasn't Speedo's goal to go viral with its "Art of the Cap" campaign—but it's hard to go wrong with authentic storytelling, charitable giving, and sleek Olympic bodies.

YouTube Content: 4 Tips for Brands That Want to Activate Customers

YouTube Content: 4 Tips for Brands That Want to Activate Customers

With YouTube as with life, sometimes the hardest part is just showing up.

 Get Ready to Ship Your Pants

Get Ready to Ship Your Pants

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Making a brand video go viral is complex—and sad, and awe-inspiring, and hilarious—as the Top 20 Most Shared Videos of the year attest.

The Most Interesting Man in the World

The Most Interesting Man in the World

There's pressure for lift, ROI, hits, likes, shares, and a thousand other KPIs. But I like to think we can work hard and take marketing seriously but have fun at the same time.

If I Had a Dollar for Every Piece of Video Content Out There...

If I Had a Dollar for Every Piece of Video Content Out There...

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By 2017, it will take an individual more than five million years to watch the amount of video that's going to be generated each month.

4 Viral Tips From the Music Video Man

4 Viral Tips From the Music Video Man

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MTV Social Media Director Tom Fishman advises marketers to make videos short, funny, and moving—but also to reward consumers for engaging.

Video Is No Laughing Matter

Video Is No Laughing Matter

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When it comes to using humor in videos, marketers are miss the mark. Better to tug heartstrings than tickle funny bones, advise keepers of the Viral Video Chart.

Marketers Pause the Text and Play up the Video in Email

Marketers Pause the Text and Play up the Video in Email

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In terms of audience retention and videos, one minute of video is worth 1.8 million words.

Your Brand is Alive: News From the Digitas NewFront

Your Brand is Alive: News From the Digitas NewFront

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Digitas made two major partnership announcements at its NewFront event held May 2 in New York City.

Breakfast at Tiffany's or the Red Carpet With Harry Winston?

Breakfast at Tiffany's or the Red Carpet With Harry Winston?

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Tiffany & Co. and Harry Winston are both "a girl's best friend, but from a marketing standpoint, only one brand can wear the crown jewels.

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