The problem with trends: Most brands find out about them when they're already cresting. But virality means getting behind a trend before it hits.
If you have a brand story to tell, video's your best bet. Western Union explains why it turned to crowdsourcing to get the job done.
MRC's lifting of its viewability advisory for display does little for users of pre-roll video, says company's co-founder.
It wasn't Speedo's goal to go viral with its "Art of the Cap" campaign—but it's hard to go wrong with authentic storytelling, charitable giving, and sleek Olympic bodies.
With YouTube as with life, sometimes the hardest part is just showing up.
Making a brand video go viral is complex—and sad, and awe-inspiring, and hilarious—as the Top 20 Most Shared Videos of the year attest.
There's pressure for lift, ROI, hits, likes, shares, and a thousand other KPIs. But I like to think we can work hard and take marketing seriously but have fun at the same time.
By 2017, it will take an individual more than five million years to watch the amount of video that's going to be generated each month.
MTV Social Media Director Tom Fishman advises marketers to make videos short, funny, and moving—but also to reward consumers for engaging.
When it comes to using humor in videos, marketers are miss the mark. Better to tug heartstrings than tickle funny bones, advise keepers of the Viral Video Chart.
In terms of audience retention and videos, one minute of video is worth 1.8 million words.
Digitas made two major partnership announcements at its NewFront event held May 2 in New York City.
Tiffany & Co. and Harry Winston are both "a girl's best friend, but from a marketing standpoint, only one brand can wear the crown jewels.
Tune into how your customers really view video.
As the old, old saying goes, every coin has two sides and you may need to have a look at both sides of video email before actually including it into your marketing plan.
The electronics giant uses search queries to select video topics that aim to engage, educate, entertain, and keep Sony top-of-mind.
Video messaging evolves from broadcasted to personalized.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.