Video Marketing

Unhidden YouTube Talent

Unhidden YouTube Talent

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The problem with trends: Most brands find out about them when they're already cresting. But virality means getting behind a trend before it hits.

Video Marketing Is on the Money

Video Marketing Is on the Money

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If you have a brand story to tell, video's your best bet. Western Union explains why it turned to crowdsourcing to get the job done.

News Byte: BrandAds Bumps Up Metrics for Online Video

News Byte: BrandAds Bumps Up Metrics for Online Video

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MRC's lifting of its viewability advisory for display does little for users of pre-roll video, says company's co-founder.

Speedo's Stroke of Content Genius

Speedo's Stroke of Content Genius

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It wasn't Speedo's goal to go viral with its "Art of the Cap" campaign—but it's hard to go wrong with authentic storytelling, charitable giving, and sleek Olympic bodies.

YouTube Content: 4 Tips for Brands That Want to Activate Customers

YouTube Content: 4 Tips for Brands That Want to Activate Customers

With YouTube as with life, sometimes the hardest part is just showing up.

 Get Ready to Ship Your Pants

Get Ready to Ship Your Pants

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Making a brand video go viral is complex—and sad, and awe-inspiring, and hilarious—as the Top 20 Most Shared Videos of the year attest.

The Most Interesting Man in the World

The Most Interesting Man in the World

There's pressure for lift, ROI, hits, likes, shares, and a thousand other KPIs. But I like to think we can work hard and take marketing seriously but have fun at the same time.

If I Had a Dollar for Every Piece of Video Content Out There...

If I Had a Dollar for Every Piece of Video Content Out There...

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By 2017, it will take an individual more than five million years to watch the amount of video that's going to be generated each month.

4 Viral Tips From the Music Video Man

4 Viral Tips From the Music Video Man

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MTV Social Media Director Tom Fishman advises marketers to make videos short, funny, and moving—but also to reward consumers for engaging.

Video Is No Laughing Matter

Video Is No Laughing Matter

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When it comes to using humor in videos, marketers are miss the mark. Better to tug heartstrings than tickle funny bones, advise keepers of the Viral Video Chart.

Marketers Pause the Text and Play up the Video in Email

Marketers Pause the Text and Play up the Video in Email

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In terms of audience retention and videos, one minute of video is worth 1.8 million words.

Your Brand is Alive: News From the Digitas NewFront

Your Brand is Alive: News From the Digitas NewFront

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Digitas made two major partnership announcements at its NewFront event held May 2 in New York City.

Breakfast at Tiffany's or the Red Carpet With Harry Winston?

Breakfast at Tiffany's or the Red Carpet With Harry Winston?

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Tiffany & Co. and Harry Winston are both "a girl's best friend, but from a marketing standpoint, only one brand can wear the crown jewels.

Infographic: Think Outside the (Marketing) Box

Infographic: Think Outside the (Marketing) Box

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Tune into how your customers really view video.

The Good, the Bad, and the Video Email

The Good, the Bad, and the Video Email

As the old, old saying goes, every coin has two sides and you may need to have a look at both sides of video email before actually including it into your marketing plan.

Sony Creates Pictures Worth 1,000 Words

Sony Creates Pictures Worth 1,000 Words

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The electronics giant uses search queries to select video topics that aim to engage, educate, entertain, and keep Sony top-of-mind.

Personalization: the next saga in video marketing

Personalization: the next saga in video marketing

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Video messaging evolves from broadcasted to personalized.

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Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

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