Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.
It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.
There is a viewing-screen transference underway. People are watching four fewer hours of TV and four more hours of digital video than they did this time last year.
The Colombian diva's "trackvertisement" displaces Volkswagen's 2011 Super Bowl ad as the most shared video ever.
The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.
A seat on one of Virgin Galactic's first-planned space flights is first prize in a contest sponsored by Virool.
Oreo might have turned 102 this year, but the beloved cookie brand's marketing is still nimble—and social—enough to take a bite out of the competition.
Content brings dialogue, emotion, and relevance to the brand-customer relationship.
The agency becomes the latest combatant in the war against unviewable video ads.
At the end of the day, the consumer is the most important person when it comes to the success of advertisements through a video medium.
Instead of replaying an ad, viewers will now be able to press a "Learn More" button to deliver them to more brand content.
Not only is Taulia making entertaining videos (how many B2B brands can make you laugh?), but the strategy behind its video marketing is impressive.
Here are some recommendations that we've found to be useful in finding the optimum mix of television and online video.
Direct response success is no longer available only to those with the deepest pockets.
Demandbase announces the addition of video and mobile ad serving to its B2B marketing platform.
The problem with trends: Most brands find out about them when they're already cresting. But virality means getting behind a trend before it hits.
If you have a brand story to tell, video's your best bet. Western Union explains why it turned to crowdsourcing to get the job done.
MRC's lifting of its viewability advisory for display does little for users of pre-roll video, says company's co-founder.
It wasn't Speedo's goal to go viral with its "Art of the Cap" campaign—but it's hard to go wrong with authentic storytelling, charitable giving, and sleek Olympic bodies.
With YouTube as with life, sometimes the hardest part is just showing up.
Making a brand video go viral is complex—and sad, and awe-inspiring, and hilarious—as the Top 20 Most Shared Videos of the year attest.
There's pressure for lift, ROI, hits, likes, shares, and a thousand other KPIs. But I like to think we can work hard and take marketing seriously but have fun at the same time.
By 2017, it will take an individual more than five million years to watch the amount of video that's going to be generated each month.
MTV Social Media Director Tom Fishman advises marketers to make videos short, funny, and moving—but also to reward consumers for engaging.
When it comes to using humor in videos, marketers are miss the mark. Better to tug heartstrings than tickle funny bones, advise keepers of the Viral Video Chart.
In terms of audience retention and videos, one minute of video is worth 1.8 million words.
Digitas made two major partnership announcements at its NewFront event held May 2 in New York City.
Tiffany & Co. and Harry Winston are both "a girl's best friend, but from a marketing standpoint, only one brand can wear the crown jewels.
Tune into how your customers really view video.
As the old, old saying goes, every coin has two sides and you may need to have a look at both sides of video email before actually including it into your marketing plan.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.