Making a brand video go viral is complex—and sad, and awe-inspiring, and hilarious—as the Top 20 Most Shared Videos of the year attest.
There's pressure for lift, ROI, hits, likes, shares, and a thousand other KPIs. But I like to think we can work hard and take marketing seriously but have fun at the same time.
By 2017, it will take an individual more than five million years to watch the amount of video that's going to be generated each month.
MTV Social Media Director Tom Fishman advises marketers to make videos short, funny, and moving—but also to reward consumers for engaging.
When it comes to using humor in videos, marketers are miss the mark. Better to tug heartstrings than tickle funny bones, advise keepers of the Viral Video Chart.
In terms of audience retention and videos, one minute of video is worth 1.8 million words.
Digitas made two major partnership announcements at its NewFront event held May 2 in New York City.
Tiffany & Co. and Harry Winston are both "a girl's best friend, but from a marketing standpoint, only one brand can wear the crown jewels.
Tune into how your customers really view video.
As the old, old saying goes, every coin has two sides and you may need to have a look at both sides of video email before actually including it into your marketing plan.
The electronics giant uses search queries to select video topics that aim to engage, educate, entertain, and keep Sony top-of-mind.
Video messaging evolves from broadcasted to personalized.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.