More consumers prefer videos about products over videos on companies—82.9% versus 48.9%, respectively.
The Web remains infatuated with streaming apps Meerkat and Periscope.
Integral Ad Science beefs up its video tracking capabilities with the addition of Veenome.
Popular among consumers for everything from education to entertainment, video should also be a content marketing staple.
Tech-savvy shoppers craft the storylines in a recent mobile campaign from the consumer electronics giant.
Learn about the essential technologies for video marketing, how video fits within your overall technology stack, and best practices to drive real results.
Ten percent more social networking will take place on mobile. The ranks of Instagram and Twitter users will swell by 15 and 9%, respectively.
The Colombian pop superstar bests Darth Vader to claim "Most Shared Video Ad Ever" honors, says Unruly's Top 20 Most Shared Ads of 2014 list.
Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.
It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.
There is a viewing-screen transference underway. People are watching four fewer hours of TV and four more hours of digital video than they did this time last year.
The Colombian diva's "trackvertisement" displaces Volkswagen's 2011 Super Bowl ad as the most shared video ever.
The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.
A seat on one of Virgin Galactic's first-planned space flights is first prize in a contest sponsored by Virool.
Oreo might have turned 102 this year, but the beloved cookie brand's marketing is still nimble—and social—enough to take a bite out of the competition.
Content brings dialogue, emotion, and relevance to the brand-customer relationship.
The agency becomes the latest combatant in the war against unviewable video ads.
At the end of the day, the consumer is the most important person when it comes to the success of advertisements through a video medium.
Instead of replaying an ad, viewers will now be able to press a "Learn More" button to deliver them to more brand content.
Not only is Taulia making entertaining videos (how many B2B brands can make you laugh?), but the strategy behind its video marketing is impressive.
Here are some recommendations that we've found to be useful in finding the optimum mix of television and online video.
Direct response success is no longer available only to those with the deepest pockets.
Demandbase announces the addition of video and mobile ad serving to its B2B marketing platform.
The problem with trends: Most brands find out about them when they're already cresting. But virality means getting behind a trend before it hits.
If you have a brand story to tell, video's your best bet. Western Union explains why it turned to crowdsourcing to get the job done.
MRC's lifting of its viewability advisory for display does little for users of pre-roll video, says company's co-founder.
It wasn't Speedo's goal to go viral with its "Art of the Cap" campaign—but it's hard to go wrong with authentic storytelling, charitable giving, and sleek Olympic bodies.
With YouTube as with life, sometimes the hardest part is just showing up.
Making a brand video go viral is complex—and sad, and awe-inspiring, and hilarious—as the Top 20 Most Shared Videos of the year attest.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...