Video: Make Your Mobile Holistic

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There's quite a lot to think about before embarking on app creation.

Howie Schwartz, founder and CEO of mobile ad technology company Human Demand, sits down with Direct Marketing News to share tips on how marketers can advertise in-app without annoying their users and how they can develop a content marketing strategy that aligns nicely with their mobile marketing strategy.

(Schwartz also dishes on his favorite apps.)

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