Video: Make Your Mobile Holistic

Share this article:

There's quite a lot to think about before embarking on app creation.

Howie Schwartz, founder and CEO of mobile ad technology company Human Demand, sits down with Direct Marketing News to share tips on how marketers can advertise in-app without annoying their users and how they can develop a content marketing strategy that aligns nicely with their mobile marketing strategy.

(Schwartz also dishes on his favorite apps.)

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Mobile Marketing

Sorry Millennials, Gen Xers are the Real Device Divas

Sorry Millennials, Gen Xers are the Real Device ...

And men account for a greater percentage of total time spent on mobile, according to a Nielsen survey.

Chico's Updates Its Survey Style Through Mobile

Chico's Updates Its Survey Style Through Mobile

Feedback from customer communities revealed that it was time for a new look.

Android Season Approaches

Android Season Approaches

Google's traditional release window looms large—just in time to challenge Apple's impressive iPhone 6 release.