Video: Lisa Joy Rosner, CMO, NetBase

Share this article:

Over the past 22 years as a B2B technology marketer in Silicon Valley, I've developed a specialty in “marketing marketing to marketing.” That is, promoting solutions that help marketing professionals do their jobs better.

Having marketers as your audience is a challenge because they're smart and know all the tricks. To get their attention and be memorable, you need to combine logic and magic.

The logic comes from developing content that helps marketers do their jobs better in some way; the magic comes from creating campaigns with a visually striking look and feel.

My team and I won an OMMA award for the What Women Want campaign, which we are following up with a new campaign on “Social Listening vs. Digital Privacy,” launched February 13.

Click here to read an article on the survey, including this great nugget from our research: 32% of consumers have no idea companies are even listening.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

MediaWhiz

MediaWhiz is an online performance marketing agency that helps clients acquire customers more ...

More in Social Media

A 2014 Snapshot of Social Media Marketing

A 2014 Snapshot of Social Media Marketing

This year, marketers doubled down on social media—and digital plans for 2015 will likely be even more robust.

The Untapped Power of the Superfan

The Untapped Power of the Superfan

Consumers have unprecedented control in the age of social. None more so than the fervent superfan.

The Era of Free Social Media Is at an End, says IPG Social Chief

The Era of Free Social Media Is at ...

Boosting earned media with paid media has become a requirement, Eric Weaver tells a group of beverage industry marketers.