Video: Lisa Joy Rosner, CMO, NetBase

Over the past 22 years as a B2B technology marketer in Silicon Valley, I've developed a specialty in “marketing marketing to marketing.” That is, promoting solutions that help marketing professionals do their jobs better.

Having marketers as your audience is a challenge because they're smart and know all the tricks. To get their attention and be memorable, you need to combine logic and magic.

The logic comes from developing content that helps marketers do their jobs better in some way; the magic comes from creating campaigns with a visually striking look and feel.

My team and I won an OMMA award for the What Women Want campaign, which we are following up with a new campaign on “Social Listening vs. Digital Privacy,” launched February 13.

Click here to read an article on the survey, including this great nugget from our research: 32% of consumers have no idea companies are even listening.