Video: Jodie Sangster Takes the Lead

Share this article:

Jodie Sangster's resume is studded with an impressive list of accomplishments. She's a lawyer who can practice in three countries; she previously served as the chief privacy and compliance officer at Acxiom Asia-Pacific; and she was the SVP of education and global development for the DMA in Washington, D.C.

She's also, most recently, a recipient of the 2013 Direct Marketing News 40 under 40 award for her impressive contributions to the industry.

DMN Editor-in-Chief Ginger Conlon talks with Sangster, currently the CEO of the Association for Data-Driven Marketing & Advertising in Australia, about the nature of leadership and the skills marketers will need to acquire soon or risk becoming obsolete.

Says Sangster: "There's a little bit of a misconception. As much as the focus in on digital, I believe it needs to be on data. It's really data that drives the insight, and that's going to drive better marketing."

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Marketing Strategy

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Marketing Strategy

Lead Generation in 2015

Lead Generation in 2015

Strategy, content, and customers. Marketing pundits say those will be the three prongs of a successful lead-gen strategy in the coming year.

Marketers Set Their Sights on (Real) Ad Views

Marketers Set Their Sights on (Real) Ad Views

Marketers no doubt want ad views, but what actually constitutes as an actual view is up for debate.