Video: J. Hilburn's Customer Experience Pops

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Direct Marketing News Editor-in-Chief Ginger Conlon talks to Veeral Rathod, cofounder of J. Hilburn, at the luxury menswear brand's new pop-store in NYC. The store will be open to the public from October 9 through October 20, 2013.

Rathod will be speaking about how his brand successfully recreates the in-person experience online at the upcoming Marketing&Tech Partnership Summit in NYC on January, 28, 2014. He'll reveal how the direct-to-consumer brand's marketing and technology teams collaborated to create a highly personalized—and profitable—online and mobile experience.

Get more information about the event at dmnews.com/MTPS.

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