Video: How Is the Role of an Agency Changing?

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How do you go about choosing the right agency, considering the needs of the new multichannel consumer?

When it comes to selecting an agency, Jim Heughens, managing director of The Agency Inside Harte-Hanks, says that a little self-awareness goes a long way.

Heughens talks with Direct Marketing News Editor-in-Chief Ginger Conlon about the importance of finding an agency that complements your strengths as a business. He advises selecting an agency that can dive into data and back it up with great creative.

Says Heughens: "Believe in your customers and let that be your guide."

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