Video Games

Gaming Companies Excel at Engaging GenY

Gaming Companies Excel at Engaging GenY

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Connecting with millennials isn't as hard as marketers think, and these companies are proving it.

Microsoft's Xbox Runs 360s Around Sony's PlayStation 3

Microsoft's Xbox Runs 360s Around Sony's PlayStation 3

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Game time: Who wins when it comes to marketing, Sony's PlayStation 3 or Microsoft's Xbox 360?

Halo 4: Marketing Evolved

Halo 4: Marketing Evolved

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As the gamer lifestyle diversifies and becomes increasingly visible online, video game marketers have more data and more opportunities to segment their fans.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SKA

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...