Video Games

Gaming Companies Excel at Engaging GenY

Gaming Companies Excel at Engaging GenY

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Connecting with millennials isn't as hard as marketers think, and these companies are proving it.

Microsoft's Xbox Runs 360s Around Sony's PlayStation 3

Microsoft's Xbox Runs 360s Around Sony's PlayStation 3

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Game time: Who wins when it comes to marketing, Sony's PlayStation 3 or Microsoft's Xbox 360?

Halo 4: Marketing Evolved

Halo 4: Marketing Evolved

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As the gamer lifestyle diversifies and becomes increasingly visible online, video game marketers have more data and more opportunities to segment their fans.

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