Video Games

Gaming Companies Excel at Engaging GenY

Gaming Companies Excel at Engaging GenY

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Connecting with millennials isn't as hard as marketers think, and these companies are proving it.

Microsoft's Xbox Runs 360s Around Sony's PlayStation 3

Microsoft's Xbox Runs 360s Around Sony's PlayStation 3

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Game time: Who wins when it comes to marketing, Sony's PlayStation 3 or Microsoft's Xbox 360?

Halo 4: Marketing Evolved

Halo 4: Marketing Evolved

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As the gamer lifestyle diversifies and becomes increasingly visible online, video game marketers have more data and more opportunities to segment their fans.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...