Video: Data Versus Creativity With Wunderman's Slavi Samardzija

Share this article:

There's a perception right now that data and creativity are at odds in the marketing world—but according to Slavi Samardzija, chief analytics officer for KBM Group and Wunderman, the perception is not the reality.

As an analytics expert at a large creative agency, Samardzija—also a 2013 Direct Marketing News 40 Under 40 Award winner—has a unique perspective on the issue, which he shared with DMN Editor-in-Chief Ginger Conlon at DMA2013 in Chicago, where the focus was squarely on data-driven marketing.

Says Samardzija: “The concern stems from a misconception that you have creativity on one side and data on the other. For anybody who has worked with Big Data, they know it actually takes a huge amount of creativity to organize that data, analyze it, and process it.”

Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Six Big Data Dos and Don'ts

Six Big Data Dos and Don'ts

Your marketing team has collected the data. Now learn what to—and what not to—do with it.

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.