September 28, 2012
In-stream video may feel like a bit of a mystery, but advertisers are finally ready to dive in and try it. Here are some tips on how to ease into in-stream.
August 30, 2012
Old Spice's new Muscle Music video advertisement went viral. We're talking 3.4 million views of Terry Crews making music with his muscles.
July 01, 2012
Consumers who watch videos online are valuable to advertisers, Hulu and YouTube marketing executives claim.
June 28, 2012
Jivox has added Brand Engagement Lift to its interactive video engagement analytics offering.
June 15, 2012
AdColony, a mobile video marketing platform company based in Los Angeles, has named Mike Owen as its first CRO.
June 12, 2012
Between now and 2016, mobile video is slated to grow 78% a year, pointing to an insatiable desire for content on the part of consumers. Add to that this tantalizing statistic: More people carry mobile devices with them — roughly 6 billion — than brush their teeth daily.
June 04, 2012
Video advertising gets personal with Youtube and Hulu's latest ad selections.
April 23, 2012
Google subsidiary YouTube rolled out to the general public Google AdWords for video, a self-service and pay-per-view video ad platform, said Lane Shackleton, product manager at YouTube.
April 17, 2012
Online television network Hulu will charge advertisers only when a video stream is fully delivered, said Jason Kilar, Hulu's CEO, during his keynote at the Ad Age Digital Conference in New York City.
April 12, 2012
Adfonic, a European mobile advertising network, has launched video advertising for mobile on Android and iOS phones, said Adfonic CMO Paul Childs. The product also measures real-time user engagement so brands can quickly determine a campaign's effectiveness.
Google and Visit Florida, the state's official tourism marketing organization, have partnered on a digital marketing cooperative program that spans display, video and mobile, the companies said on Dec. 12.
December 09, 2011
AOL promoted Jim Norton to head of AOL sales on Dec. 9. Norton previously served as SVP of AOL Advertising's advanced sales team.
December 06, 2011
WPP-owned digital marketing firm 24/7 Real Media acquired digital video advertising firm Panache, said David Moore, founder, chairman and CEO of 24/7 Real Media on Dec. 6. Moore declined to disclose terms of the acquisition.
November 07, 2011
Four months after WPP launched audience buying company Xaxis, CEO Brian Lesser discusses the firm's position in a crowded marketplace and what Xaxis has planned over the next year.
Adobe Systems acquired video ad management firm Auditude, both companies said Nov. 1. Terms of the deal were not disclosed.
November 01, 2011
Several technology vendors introduced products in October that put fresh twists on display advertising, videos and Web analytics that help marketers use new digital tools to enhance traditional marketing.
October 16, 2011
Neil Perry, president of video advertising firm Poptent, discusses how marketers are experimenting with online video ads and why mobile remains the format's frontier.
October 01, 2011
Sharpie combined a redesign of its website and packaging — as well as a launch of several new products — with a campaign that urges fans to "start something with Sharpie."
Company of the week Fairfield Marketing Group, Inc.Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
