Video Ads

Yahoo to Buy BrightRoll for $640 Million

Yahoo to Buy BrightRoll for $640 Million

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The addition of one of the industry's top video ad platforms makes it a key player in the video space, says Yahoo.

Get Ready, New iPhones Change the Game for Marketers

Get Ready, New iPhones Change the Game for Marketers

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Apple's new gadgets not only feed consumers' insatiable desire for video content, but also cast the spotlight on mobile marketers.

Time Has Come for Cross-Channel Video Campaigns

Time Has Come for Cross-Channel Video Campaigns

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People and Entertainment Weekly team up to deliver one of the first cross-channel video campaigns powered by HTML5.

News Byte: Facebook Edging Forward With Video Ads

News Byte: Facebook Edging Forward With Video Ads

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Facebook is reportedly looking into video ads but is wary that it might alienate its user base.

How to get started with in-stream video advertising

How to get started with in-stream video advertising

In-stream video may feel like a bit of a mystery, but advertisers are finally ready to dive in and try it. Here are some tips on how to ease into in-stream.

Playing with Terry Crews' muscles

Playing with Terry Crews' muscles

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Old Spice's new Muscle Music video advertisement went viral. We're talking 3.4 million views of Terry Crews making music with his muscles.

Web video's targeting versus TV's reach

Web video's targeting versus TV's reach

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Consumers who watch videos online are valuable to advertisers, Hulu and YouTube marketing executives claim.

Jivox launches brand engagement lift technology

Jivox launches brand engagement lift technology

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Jivox has added Brand Engagement Lift to its interactive video engagement analytics offering.

AdColony names Apple ex-pat its first CRO

AdColony names Apple ex-pat its first CRO

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AdColony, a mobile video marketing platform company based in Los Angeles, has named Mike Owen as its first CRO.

MMA Forum: Mobile turns traditional video on its head

MMA Forum: Mobile turns traditional video on its head

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Between now and 2016, mobile video is slated to grow 78% a year, pointing to an insatiable desire for content on the part of consumers. Add to that this tantalizing statistic: More people carry mobile devices with them — roughly 6 billion — than brush their teeth daily.

Smart marketers don't need to target you — you can do it for them

Smart marketers don't need to target you — you can do it for them

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Video advertising gets personal with Youtube and Hulu's latest ad selections.

YouTube rolls out Google AdWords for video

YouTube rolls out Google AdWords for video

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Google subsidiary YouTube rolled out to the general public Google AdWords for video, a self-service and pay-per-view video ad platform, said Lane Shackleton, product manager at YouTube.

Hulu revamps ad pricing model

Hulu revamps ad pricing model

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Online television network Hulu will charge advertisers only when a video stream is fully delivered, said Jason Kilar, Hulu's CEO, during his keynote at the Ad Age Digital Conference in New York City.

Adfonic launches video advertising for mobile

Adfonic launches video advertising for mobile

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Adfonic, a European mobile advertising network, has launched video advertising for mobile on Android and iOS phones, said Adfonic CMO Paul Childs. The product also measures real-time user engagement so brands can quickly determine a campaign's effectiveness.

Google, Visit Florida partner on digital travel marketing co-op

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Google and Visit Florida, the state's official tourism marketing organization, have partnered on a digital marketing cooperative program that spans display, video and mobile, the companies said on Dec. 12.

AOL promotes Norton to head of sales

AOL promotes Norton to head of sales

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AOL promoted Jim Norton to head of AOL sales on Dec. 9. Norton previously served as SVP of AOL Advertising's advanced sales team.

24/7 Real Media boosts video ad offerings with Panache acquisition

24/7 Real Media boosts video ad offerings with Panache acquisition

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WPP-owned digital marketing firm 24/7 Real Media acquired digital video advertising firm Panache, said David Moore, founder, chairman and CEO of 24/7 Real Media on Dec. 6. Moore declined to disclose terms of the acquisition.

Q&A: Brian Lesser, CEO, Xaxis

Q&A: Brian Lesser, CEO, Xaxis

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Four months after WPP launched audience buying company Xaxis, CEO Brian Lesser discusses the firm's position in a crowded marketplace and what Xaxis has planned over the next year.

Adobe acquires Auditude

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Adobe Systems acquired video ad management firm Auditude, both companies said Nov. 1. Terms of the deal were not disclosed.

Brands put spin on traditional channels with new tech tools

Brands put spin on traditional channels with new tech tools

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Several technology vendors introduced products in October that put fresh twists on display advertising, videos and Web analytics that help marketers use new digital tools to enhance traditional marketing.

Q&A: Neil Perry, president, Poptent

Q&A: Neil Perry, president, Poptent

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Neil Perry, president of video advertising firm Poptent, discusses how marketers are experimenting with online video ads and why mobile remains the format's frontier.

Sharpie puts fans' creativity at center of 
back-to-school campaign

Sharpie puts fans' creativity at center of 
back-to-school campaign

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Sharpie combined a redesign of its website and packaging — as well as a launch of several new products — with a campaign that urges fans to "start something with Sharpie."

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...