Video: A Chat with 40 Under 40 Honoree Zihla Salinas, CMO, RAPP

Share this article:

Ginger Conlon sits down with 2012 40 Under 40 winner Zihla Salinas, CMO and chief development officer at RAPP, to talk about her laser-focus on strategy and what marketers can do to avoid getting caught up in all the hype about "shiny objects."

Entries for Direct Marketing News's 2013 40 Under 40 are open now, celebrating the brightest and most ambitious talented professionals in the direct and digital marketing field. Know someone who fits that bill? Get nominating!

Share this article:
close

Next Article in Marketing Strategy

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Marketing Strategy

News Byte: Retailers Are Failing at Local Marketing

News Byte: Retailers Are Failing at Local Marketing

Whole Foods, Walmart, and Verizon get passing grades, but most retailers are flunking at connecting with customers locally, a study claims.

Give Consumers a Reason to Feel

Give Consumers a Reason to Feel

Those warm fuzzies may be worth more than you think.

Retailers Need to Revive the Rebate

Retailers Need to Revive the Rebate

Direct price matching with e-tailers is folly, but smartphone penetration and showrooming necessitate action from retailers. Could rebates be the answer?