Victoria's Secret Selects Coremetrics

Share this article:
Marketing analytics solutions provider Coremetrics Inc. said yesterday that Victoria's Secret has chosen the company to improve its online customer experience and online profitability.


Victoria's Secret will use Marketforce from Coremetrics, Burlingame, CA. It is a data capture, storage and decision-support system that allows companies to achieve knowledge of customer and visitor activity within the online channel. Victoria's Secret will use the knowledge delivered by this marketing analytics system to optimize shopping path design, reduce Web site abandonment rates and improve retention marketing initiatives.


"We view the Victoria's Secret Web site as a natural extension of our catalog and brick-and-mortar stores," said Ken Weil, vice president of new media at Victoria's Secret. "Coremetrics provides extremely detailed analysis of our customers' online behavior, delivering insights that [will] help us improve the online shopping experience and run our Web site more effectively."


Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.

Q&A: When (and How) to Bust Down the Data Door

Q&A: When (and How) to Bust Down the ...

Some people run into issues with trying to build the perfect solution when often an 80% solution will do, says MailChimp's chief data scientist.