Victoria's Secret Selects Coremetrics

Share this article:
Marketing analytics solutions provider Coremetrics Inc. said yesterday that Victoria's Secret has chosen the company to improve its online customer experience and online profitability.


Victoria's Secret will use Marketforce from Coremetrics, Burlingame, CA. It is a data capture, storage and decision-support system that allows companies to achieve knowledge of customer and visitor activity within the online channel. Victoria's Secret will use the knowledge delivered by this marketing analytics system to optimize shopping path design, reduce Web site abandonment rates and improve retention marketing initiatives.


"We view the Victoria's Secret Web site as a natural extension of our catalog and brick-and-mortar stores," said Ken Weil, vice president of new media at Victoria's Secret. "Coremetrics provides extremely detailed analysis of our customers' online behavior, delivering insights that [will] help us improve the online shopping experience and run our Web site more effectively."


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.