Victoria's Secret Offers New Selects for List File
The file of more than 4.9 million 12-month buyers boasted hundreds of selection possibilities before the addition of newly available products and specialty books.
Victoria's Secret and AZ Marketing did not wish to comment.
The new product selects include shoes, handbags, cosmetics, perfume, accessories, hosiery, sleepwear and bedding. Also, broad product categories such as ready-to-wear or lingerie can now be narrowed even further to let mailers select specific items such as bras or dresses. A new category select, business attire, also has been created.
Victoria's Secret has made available the names from its Swim and Hosiery & Accessory specialty books. Swim is the collection of bathing suits and swimwear separates; and Hosiery & Accessory contains handbags, pantyhose, stockings and other accessory items. Until now, only the names from the Victoria's Secret Country specialty book, which features mostly apparel and outerwear, were on the market individually.
Aside from product, Victoria's Secret has added gift recipients, gift givers, business addresses and credit card buyers to its roster of selects. Under the credit card select, Victoria's Secret credit card and a bank credit card can be differentiated.
The Victoria's Secret file now allows mailers to pair these new selections with those previously available, such as recency, dollar and lifestyle and demographic enhancements.
Recommendations and count information can be obtained through AZ Marketing.