Victoria's Secret adds two lists to SMS relationship

Lingerie cataloger Victoria's Secret extended its relationship with Specialists Marketing Services, awarding the list manager oversight of its Canadian Buyers & Inquirers and International Buyers files on February 2.

This highly responsive audience of sophisticated consumers, Victoria's Secret buyers are mostly women age 25 to 45 with an average income of $50,000. They buy sportswear, dresses, swimsuits, handbags, hosiery, perfumes and lingerie through the company's catalog.

The Canadian list has a universe of 355,000. Pricing begins at $75/M. For the International list, the universe is 421,000 and pricing begins at $275/M.