Viacom Selects Yahoo for Contextual Search Ads Deal

Share this article:
Entertainment giant Viacom Inc. entered a multiyear search marketing agreement with Yahoo to display ads next to relevant content.


Yahoo will provide Web search and search marketing services such as Content Match to Viacom's sites like CBSNews.com, BET.com, MTV.com, VH1.com and NickJr.com.


While some of the sites may feature young demographics, Yahoo is not targeting a specific age group with the Viacom deal, according to Gaude Paez, senior manager of communications at Yahoo Search Marketing.


"Viacom's sites offer our advertisers high-quality traffic from a large and diverse audience," Paez said.


Yahoo already has executed sponsored search listings on MTV.com, VH1.com, CMT.com and SHO.com.


Viacom's CBSNews.com, BET.com, MTV.com, Nickjr.com and other sites are using Yahoo's Content Match, which displays site listings alongside relevant articles, product reviews and other information.


Christine Blank covers online marketing and advertising, including e-mail marketing and paid search, for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.