VH1.com Solos Eric Clapton Release

Share this article:
VH1.com debuted samples of Eric Clapton's album "Reptile" yesterday in an exclusive deal with the pop star's record label, Reprise Records.


A VH1.com spokesman said the effort was designed to boost album sales through the Web site. Interested viewers are asked to click through to a VH1 link to a Web page hosted by music retailer Sonicnet.com.


VH1.com signed a deal with Reprise Records to offer the album. Financial terms between the two New York-based firms were not announced.


The album's online debut represents a growing trend among pop stars to premiere new releases online. Cher, Ricky Martin, Papa Roach and Madonna have debuted albums and videos via the Internet during the past year.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.