VH1.com Solos Eric Clapton Release

Share this article:
VH1.com debuted samples of Eric Clapton's album "Reptile" yesterday in an exclusive deal with the pop star's record label, Reprise Records.


A VH1.com spokesman said the effort was designed to boost album sales through the Web site. Interested viewers are asked to click through to a VH1 link to a Web page hosted by music retailer Sonicnet.com.


VH1.com signed a deal with Reprise Records to offer the album. Financial terms between the two New York-based firms were not announced.


The album's online debut represents a growing trend among pop stars to premiere new releases online. Cher, Ricky Martin, Papa Roach and Madonna have debuted albums and videos via the Internet during the past year.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.