VH1.com Solos Eric Clapton Release

Share this article:
VH1.com debuted samples of Eric Clapton's album "Reptile" yesterday in an exclusive deal with the pop star's record label, Reprise Records.


A VH1.com spokesman said the effort was designed to boost album sales through the Web site. Interested viewers are asked to click through to a VH1 link to a Web page hosted by music retailer Sonicnet.com.


VH1.com signed a deal with Reprise Records to offer the album. Financial terms between the two New York-based firms were not announced.


The album's online debut represents a growing trend among pop stars to premiere new releases online. Cher, Ricky Martin, Papa Roach and Madonna have debuted albums and videos via the Internet during the past year.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.