VH1 delivers pop culture debate in real-time

Share this article:
VH1 is taking the pop culture programming it knows so well and delivering it via a multichannel and interactive effort that premieres tonight and lets viewers of the new program The Great Debate participate through real-time text messaging at various nightlife locations in the US and via Viacom’s HD screen in Times Square as well as via Twitter and Facebook.

The Great Debate features irreverent discussions about such pop culture “arguments” as Star Wars vs. Star Trek and Ginger vs. Mary Ann.

The interactive platform connecting The Great Debate, social networks and the out-of-home screens, is provided by LocaModa. The digital out-of-home media locations in 300 nightspots is part of Zoom Media & Marketing’s network.

This combination of mobile and social programming across broadcast and out-of-home channels is an industry first,” said Dan Levi, Zoom’s SVP of digital media and strategic partnerships, in a statement. “It is a terrific example of integrating multiple media platforms in a way that engages consumers both in and out of their homes, while creating significant awareness and buzz.”
Share this article:
close

Next Article in The Inside Scoop Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in The Inside Scoop Blog

Don't Get Off the Ride

Don't Get Off the Ride

Too often we move on to the next lead generation campaign before the previous one has realized its full potential. Here's why that's a bad idea.

Winning in the 'Age of Me'

Winning in the 'Age of Me'

Despite all the strides we've made in data science, many brands still segment their customers using very broad strokes. But that needs to change.

Get Your SEO Strategy in Gear

Get Your SEO Strategy in Gear

You need to protect your business from the vicissitudes of the changing search landscape. Here's how.