Vertis Extends E-Mail Deal With Dynamics Direct
Vertis, Baltimore, will continue using Dynamics Direct's e-mail marketing platform, Dynamic Messenger, to serve its international customer base. Their alliance began five years ago.
In earnings call, the COO claims Facebook is 44% more accurate than the industry average at targeting and promises increasing investment in ad tech.
Sprouting from the Direct Marketing Association convention today were retargeting refinements, rules for breach behavior, and, yes, some darn fine Brussels sprouts.
Industry experts explore the value in a person's cyber identity for marketers.