Vertis Extends E-Mail Deal With Dynamics Direct
Vertis, Baltimore, will continue using Dynamics Direct's e-mail marketing platform, Dynamic Messenger, to serve its international customer base. Their alliance began five years ago.
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Mobile's 76% growth paces the medium's fifth consecutive year of double-digit gains, according to the Internet Advertising Bureau.
Segments can be constructed by type of music, time of day, location, or mood.
The functions of multichannel analysts are laid out in a new report from the Digital Analytics Association.