Vertis Extends E-Mail Deal With Dynamics Direct
Vertis, Baltimore, will continue using Dynamics Direct's e-mail marketing platform, Dynamic Messenger, to serve its international customer base. Their alliance began five years ago.
Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.
It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.
CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.