VerticalResponse Offering Self-Service E-Mail Software to Agencies

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Self-service e-mail marketing services provider VerticalResponse said yesterday that four marketing agencies have signed up to offer its iBuilder e-mail service to their clients.


The company said it will provide co-branded services for 21stAZ Marketing, Opus Media, 2Plus2 Partners and Elex Interactive.


Unveiled in May, iBuilder is a suite of Web-based services that allow companies to build and deploy e-mail campaigns over the Internet. It is VerticalResponse's first product.


Included in iBuilder is Opt-inBuilder, a service that lets users build Web-based forms that can capture e-mail names, demographic information and personal interest information from customers. Opt-inBuilder allows users to capture details such as name, e-mail address, city, state and ZIP code. It also lets users customize up to 10 fields of additional information.


Also included in iBuilder are ListLoader, an easy way to upload list data to the iBuilder service; eConstruct, which allows users to build HTML-based e-mails easily; and LiveReports, which offers Web access to near real-time campaign data.


VerticalResponse, based in San Francisco, concentrates on servicing businesses with fewer than 100 employees.


Pricing varies, depending on the number of e-mails being sent. For campaigns of fewer than 1,000 e-mails, the cost per thousand is about $15. For campaigns of 100,000 to 500,000 e-mails, the CPM is $7.50.


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