VerticalResponse Nets Tennis Channel E-Mails

Share this article:

The Tennis Channel, a 24-hour network devoted to tennis and the lifestyle that surrounds it, selected e-mail marketing provider VerticalResponse Inc. for its e-mail marketing efforts.

The addition of The Tennis Channel to San Francisco, CA-based VerticalResponse's stable of media clients underscores the increasing importance of online direct marketing to the entertainment industry.

The Tennis Channel uses VerticalResponse's  online tool to create, deliver and track its e-newsletter, which provides content on tennis news and tips, travel, health and fitness.

The Tennis Channel covers 69 top-level tournaments, with 43 of the top 50 tournaments in the world.

Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.