VerticalResponse Buys, Relaunches WorkZ.com

Share this article:
VerticalResponse Inc., San Francisco, a provider of self-service and customized direct marketing solutions, announced yesterday the acquisition and relaunch of WorkZ.com, also of San Francisco.


WorkZ.com provides information, advice and templates for businesses seeking better management techniques, marketing strategies and communication tactics.


WorkZ.com offers thousands of articles advising managers on marketing plans, direct mail, retailing, Web site design, business operations, finance, personnel and other topics. Online templates are available for the creation of business documents such as press releases, privacy policies, contracts and agreements.


"We help companies build their brands and convert prospects into customers with our customizable, permission-based online marketing tools," said Janine Popick, VerticalResponse CEO.


Popick said business-to-business users also will be able to republish articles from WorkZ in their own newsletters, contribute articles and advertise on WorkZ.


Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.