VerticalResponse and Panther Express partner

Share this article:

E-mail marketing services firm VerticalResponse has partnered with content delivery services firm Panther Express.

 

Under the terms of the deal, Panther Express will power the content delivery network for VerticalResponse's communications. The service will apply to all marketers using the VerticalResponse platform, including Icon Estates, a California winery, and Due Maternity, an e-commerce site for pregnancy fashions.

 

“By partnering with Panther Express, we make sure that when our customers send out e-mail marketing messages, that the images in those e-mails always get delivered in a fast and reliable way,” said Jonathan Clay, VP of engineering at VerticalResponse.

 

When a consumer opens an e-mail campaign from a marketer using the VerticalResponse platform, the request to render the image will go directly to a local Panther Express network.

 

“It helps speed up the process and it makes it more reliable,” Clay added.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Email Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

Engagement: The Secret Ingredient to a Tasty Marketing Campaign

Engagement: The Secret Ingredient to a Tasty Marketing ...

Organic yogurt company Stonyfield says it's discovered the right recipe for an enthralling digital campaign.

8 Email Marketing Myths Debunked

8 Email Marketing Myths Debunked

Our experts set the record straight.

How to Craft Engaging Emails

How to Craft Engaging Emails

Pushing past the inbox clutter and noise may not be as tough as some marketers may think.