vertical

Targeting Video Series: Philip Thorn, head of marketing, US direct, Hiscox

Targeting Video Series: Philip Thorn, head of marketing, US direct, Hiscox

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Philip Thorn, head of marketing, US direct, Hiscox and Hiscox head of communications Hunter Hoffmann discuss targeting in the insurance vertical

Alternate spin on digital interaction 
steers auto brands' campaigns

Alternate spin on digital interaction 
steers auto brands' campaigns

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Some marketers may balk at the expense of Volkswagen's videogame for Microsoft Corp.'s Xbox to support the launch of the 2012 Beetle. However, Volkswagen of America EVP and chief product and marketing officer Tim Mahoney says the game — which mirrors the campaign's 
TV spots, showing consumers driving around in a Beetle and giving passersby high-fives — "seemed ideally suited to reinforce 
the TV spot."

Mendenhall joins Lipman as COO; agency to expand offerings beyond luxury brands

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Former Hewlett Packard CMO Michael Mendenhall has joined Lipman Advertising as president and COO. The firm also named Andrew Spellman CEO and said it will add private equity capabilities to its operations and expand its services beyond luxury brands.

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