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Vertical Feature Articles

Insurance marketers broaden reach by expanding into new channels

Ben Comer February 01, 2011

Insurance marketers kicked off 2011 with a plethora of new direct response campaigns, from TV spots to Facebook sweepstakes.

Health insurer exceeds goal

Ben Comer February 01, 2011

Part of the Obama administration's health reform legislation shortened the annual marketing and enrollment period for Medicare Advantage, from six months to three months.

Marketers strike a balance between skeptical teens and their cautious parents

Alex Palmer January 01, 2011

As the teen segment continues to grow, marketers are getting more creative in how they reach out to these plugged-in skeptical consumers.

Web series engages teens

Alex Palmer January 01, 2011

Kmart's marketing team wanted teens to think of its exclusive clothing lines when it came time for back-to-school shopping.

Direct mail continues to deliver top rewards in nonprofit industry

Frank Washkuch December 01, 2010

Nonprofit marketers continue to rely on their long-standing marketing strategies, direct mail in particular, even as they move to integrate other online and social media elements into their fundraising arsenals.

Case Study: Habitat tests new mailers

Frank Washkuch December 01, 2010

Consumers associate the hands-on, outdoor work of Habitat for Humanity volunteers, who build homes for the underprivileged, with warm weather.

B-to-b marketers warm up leads through digital automation

Dianna Dilworth November 01, 2010

As many marketers face tighter budgets, the age-old b-to-b dilemma of targeting the right person in a revolving-door business environment, automating data processes can greatly improve lead generation.