Vertical Feature Articles

Teens are top credit target

Lauren Bell May 04, 2009

Marketers of debit and credit cards geared to teens balance the
lifestyle-focused needs of teens with parents' interest in security
 

Laptops benefit from word-of-mouth buzz

Sharon Goldman April 17, 2009

Experts say word of mouth works well for notebook computers, as consumers seek out peer feedback to inform this complex purchase
 

Cosmetics marketers put online tools to good use

Dianna Dilworth April 13, 2009

Everybody wants to feel beautiful, but with the thousands of cosmetics products on the market today, shopping for makeup can be daunting for consumers.
 

Drinks depend on digital

Kevin McKeefery April 03, 2009

Non-carbonated beverages face fierce competition in the grocery store — which marketers combat by engaging consumers online
 

Dress up kids' campaigns

Bryan Yurcan March 30, 2009

The market for children's clothing is still holding steady, but it carries its own challenges: competition and changing customers.
 

A marketer's lesson plan

Nathan Golia March 16, 2009

Targeting teachers can be difficult, because they are rarely at their desks. Here are some of the methods that work best for marketers
 

OTC drugs head online

Jonathan Mack March 06, 2009

TV spend still rules, but direct marketing efforts, particularly digital, have gained an increasing share of OTC drug advertising budgets
 

Nonprofits marketing direct to donors

Chantal Todé March 02, 2009

As tight budgets squeeze nonprofits, integration between online and offline efforts has moved to the fundraising forefront
 

Marketing to moms

Lynne Miller February 23, 2009

Word-of-mouth marketing, both online and off, serves as a way to understand and reach mothers with tremendous spending power
 

Trust is the best policy for insurance marketing

Nathan Golia February 16, 2009

A wary public means life insurance marketers must focus on building customer relationships to spread their need-based message
 
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