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Vertical Feature Articles

Auto dealer drives ROI with Facebook, out-of-home ads

December 01, 2011

For five years, dealership Ball Automotive Group shirked in-mall advertising as a means to lure consumers for a test drive.
 

Alternate spin on digital interaction 
steers auto brands' campaigns

December 01, 2011

Some marketers may balk at the expense of Volkswagen's videogame for Microsoft Corp.'s Xbox to support the launch of the 2012 Beetle. However, Volkswagen of America EVP and chief product and marketing officer Tim Mahoney says the game — which mirrors the campaign's 
TV spots, showing consumers driving around in a Beetle and giving passersby high-fives — "seemed ideally suited to reinforce 
the TV spot."
 

Travel sites partner with daily deals to 
lure consumers in rocky economy

Mercedes Cardona November 01, 2011

As Americans gear up for the holiday travel rush, there's a chance the guy in the next seat didn't just book a cheap flight online — he may have booked a whole luxury getaway at a discount.
 

Webisodes promote AT&T

Mercedes Cardona November 01, 2011

Alex Boylan, a winner of CBS' "The Amazing Race," thought up the idea of traveling around the world with no money and recording the experience for a series of Web episodes.
 

Marketers shift efforts to 
responsive Boomers

Alex Palmer October 01, 2011

As the first Boomers have begun to hit 65, the generation that turned so many institutions on their heads is poised to do the same with retirement. Consumers born between 1946 and 1964 are more active, better educated and living longer than their parents, with Boomer women leading the way.
 

Merrill Lynch eases retirees

Alex Palmer October 01, 2011

Marketers like to portray retirement as a permanent vacation, cocktail in hand. But after the recession, as worries about what would happen with savings kicked in for many Boomers, it became clear to Merrill Lynch Wealth Management that consumers wanted straight talk and real solutions.
 

Rubbermaid trusts reviews

Alex Palmer September 01, 2011

Since 2008, Rubbermaid has been using social commerce service provider Bazaarvoice's Ratings & Reviews program, which allows customers to comment and post reviews of the company's products on its site, as well as syndication of the reviews to retailer sites like Walmart.com.
 

CPG brands dive headfirst 
into digital sphere

Alex Palmer September 01, 2011

While consumer packaged goods (CPG) marketers have not embraced digital marketing strategies as quickly as marketers in other sectors, that looks poised to change.
 

B-to-g marketers shift focus to 
digital and social channels

August 01, 2011

Business-to-government marketers must beware the bulk. Direct mail no longer headlines the b-to-g marketing mix. These days, print performs as a role player, supplementing a more integrated strategy that pivots on digital channels
 

Deloitte builds awareness

August 01, 2011

Government-driven marketing pivots on engagement. Because the process to attain a government contract can take longer than 12 months, b-to-g companies have increasingly adopted digital marketing as a means to remain top-of-mind with their targets.
 
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